Analyst, Digital Marketing

📌 Core Information

🔹 Job Title: Analyst, Digital Marketing

🔹 Company: Anteriad

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing various email programs and campaigns to drive business growth
• Developing and tracking email campaigns, and optimizing lead nurturing workflows
• Conceptualizing creative email campaign ideas and pitching them to the marketing lead
• Collaborating with a team to provide top-rated solutions to Fortune 500 companies

ASSUMPTION: This role requires a strong understanding of email marketing concepts and metrics, as well as proficiency in marketing automation tools. The ideal candidate will have a positive attitude and enjoy working in a team environment.

📋 Key Responsibilities

✅ Manage various email programs and campaigns, including design, calls-to-action, and content used in email sends

✅ Develop and track email campaigns, and measure results to optimize lead nurturing workflows

✅ Conceptualize quirky/creative email campaign ideas and pitch them to the marketing lead

✅ Segment lists based on behaviors like past email engagement and interactions

✅ Minimize list decay and unsubscribes while increasing the productivity of emails sent

✅ Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

ASSUMPTION: This role requires strong analytical skills and the ability to derive meaning from data through A/B testing and email optimization.

🎯 Required Qualifications

Education: PG/UG degree/certificate in Design is a plus

Experience: Minimum of 1+ years of experience in email marketing and digital marketing

Required Skills:

• Excellent understanding of email marketing concepts and metrics
• Proficiency in email marketing and marketing automation technology
• Expertise in Eloqua, Benchmark, Pardot, or other marketing automation tools
• Analytical approach and ability to derive meaning from data
• Ability to come up with catchy subject lines and creative mail content
• HubSpot certification in Email Marketing fundamentals and Inbound Marketing Fundamentals
• Self-motivated with a positive attitude and enjoys working in a team
• Experience with lead generation companies

Preferred Skills:

• Knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients

ASSUMPTION: The required skills for this role are specific to email marketing and digital marketing, with a focus on data analysis and optimization.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Based on industry standards for entry-level digital marketing roles in Bangalore)

Benefits:

• General Medical Coverage for employees and family
• Personal Accident insurance
• Employee Term Life Insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Bangalore. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Anteriad specializes in data-driven, tech-enabled growth for B2B marketing leaders, providing depth and scale as well as hyper granularity.

Company Size: Medium (501-1,000 employees). This size allows for a mix of collaborative and independent work, with opportunities for growth and development.

Founded: Anteriad was founded with a mission to power B2B with the industry’s leading data, providing purpose-built, highly-trusted, compliant, campaign-ready data with global reach.

Company Description:

• Data Driven. Tech Enabled. Growth Obsessed.
• Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach.
• The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.

Company Specialties:

• Digital Display
• Customer Acquisition & Retention
• Data & Media Services
• Data Monetization
• Demand Generation
• List Brokerage
• Analytics
• Research
• International
• CRM Hygiene
• Retargeting
• Digital
• Omnichannel
• Database Marketing
• Data
• Analytics
• Account Based Marketing
• Lead Management
• Lead Generation
• B2B
• B2C
• Content Syndication
• and Programmatic

Company Website: anteriad.com

ASSUMPTION: Anteriad's focus on data-driven, tech-enabled growth for B2B marketing leaders makes it an attractive option for candidates interested in the advertising services industry.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for candidates with 0-2 years of experience in email marketing and digital marketing.

Reporting Structure: This role reports directly to the Digital Marketing team lead.

Work Arrangement: On-site. The role requires working on-site at Anteriad's office in Bangalore, Karnataka, India.

Growth Opportunities:

• Steady, full-time role with opportunities for career advancement
• Training and development opportunities, including access to Cornerstone Learning System
• Professional mentoring program and employee resource groups

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing, with a focus on email marketing and lead generation.

🌍 Location & Work Environment

Office Type: On-site. The role requires working on-site at Anteriad's office in Bangalore, Karnataka, India.

Office Location(s): 2 International Dr, Rye Brook, New York 10573, US

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The office is located in Rye Brook, New York, which is a suburb of New York City with a mix of urban and suburban amenities
• The company's headquarters are in Rye Brook, New York, with additional offices in other locations

Work Schedule: Full-time (40 hours per week), with a mix of collaborative and independent work

ASSUMPTION: The on-site work arrangement allows for collaboration and teamwork, while the full-time schedule provides steady employment with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the Digital Marketing team
• Final decision and offer

Key Assessment Areas:

• Email marketing skills and knowledge
• Data analysis and optimization skills
• Creativity and innovation in email campaign ideas
• Teamwork and collaboration skills
• Problem-solving skills and ability to work independently

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on email marketing and digital marketing
• Tailor your cover letter to the specific role and company, emphasizing your fit with Anteriad's values and culture
• Prepare examples of email campaigns you've managed or contributed to, with data on their performance and results

ATS Keywords: Email Marketing, Lead Nurturing, Marketing Automation, Web Analytics, Data Analysis, Creative Content Development, Segmenting, A/B Testing, Email Campaign Management, Programmatic Buying, Digital Marketing, Team Collaboration, Positive Attitude, Problem Solving, Client Engagement, Documentation

ASSUMPTION: The application process for this role is typical for a digital marketing position, with a focus on assessing the candidate's skills and fit with the company's values and culture.

🛠️ Tools & Technologies

• Eloqua
• Benchmark
• Pardot
• HubSpot
• Cornerstone Learning System

ASSUMPTION: The tools and technologies listed are specific to email marketing and digital marketing, with a focus on data analysis and optimization.

👔 Cultural Fit Considerations

Company Values:

• Lead & Learn: We lead with unrivaled vision, innovation, and execution, always learning and embracing new ways of doing things to stay out in front
• Collaborate & Celebrate: We build great things when we work together as one Anteriad team, celebrating our achievements – both great and small – along the way
• Innovate & Inspire: We are always looking for bold new ways to exceed the expectations of our customers and to inspire each other to even greater success
• Do More & Do Good: We go above and beyond in the service of our clients and colleagues, and the communities where we live

Work Style:

• Collaborative: The role requires working closely with the Digital Marketing team to provide top-rated solutions to clients
• Independent: The role also requires working independently to manage email programs and campaigns
• Data-driven: The role requires a strong focus on data analysis and optimization to drive business growth

Self-Assessment Questions:

• Do you align with Anteriad's values of Lead & Learn, Collaborate & Celebrate, Innovate & Inspire, and Do More & Do Good?
• Are you comfortable working in a collaborative team environment, with a mix of collaborative and independent work?
• Do you have a strong focus on data analysis and optimization, with the ability to derive meaning from data through A/B testing and email optimization?

ASSUMPTION: Anteriad's company values and work style make it an attractive option for candidates who are collaborative, data-driven, and aligned with the company's mission and culture.

⚠️ Potential Challenges

• The role requires a strong understanding of email marketing concepts and metrics, as well as proficiency in marketing automation tools
• The role requires a positive attitude and the ability to work well in a team environment
• The role requires a strong focus on data analysis and optimization, with the ability to derive meaning from data through A/B testing and email optimization
• The role requires working on-site at Anteriad's office in Bangalore, Karnataka, India

ASSUMPTION: The potential challenges for this role are specific to the skills and requirements listed, as well as the work arrangement and location.

📈 Similar Roles Comparison

• This role is similar to other digital marketing roles, with a focus on email marketing and lead generation
• However, this role is unique in its focus on data analysis and optimization, with a strong emphasis on A/B testing and email optimization
• This role also offers opportunities for career advancement and growth within the company

ASSUMPTION: This role is similar to other digital marketing roles, but unique in its focus on data analysis and optimization, and opportunities for career advancement and growth within the company.

📝 Sample Projects

• Managing an email campaign for a Fortune 500 company, with a focus on driving business growth through data analysis and optimization
• Conceptualizing a creative email campaign idea and pitching it to the marketing lead, with a focus on exceeding client expectations
• Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email, with a focus on improving efficiency and effectiveness

ASSUMPTION: These sample projects are specific to the role's responsibilities and requirements, with a focus on data analysis and optimization, creativity, and teamwork.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Digital Marketing team?
• How does Anteriad support the growth and development of its employees?
• What are the biggest challenges facing the Digital Marketing team currently, and how can this role contribute to addressing them?
• How does Anteriad measure the success of its email marketing campaigns, and what metrics are most important?
• What opportunities are there for career advancement and growth within the company?

ASSUMPTION: These key questions are specific to the role and company, with a focus on understanding the team structure, company culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in email marketing and digital marketing
• Write a cover letter that emphasizes your fit with Anteriad's values and culture, and your interest in the role
• Prepare examples of email campaigns you've managed or contributed to, with data on their performance and results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.