Senior Associate, Performance Marketing

📌 Core Information

🔹 Job Title: Senior Associate, Performance Marketing

🔹 Company: Headout

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Spearheading digital advertising initiatives and launching campaigns for fresh collections and exciting destinations
• Analyzing campaign dynamics, identifying risks, and seizing new opportunities
• Continuously refining processes and elevating standard operating procedures
• Uncovering new market prospects, benchmarking against competitors, and refining landing pages for optimal results

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive customer acquisition and growth.

📋 Key Responsibilities

✅ Manage Google Adwords campaigns with over 2 years of experience

✅ Execute campaigns with efficiency, accuracy, and campaign hygiene management

✅ Analyze campaign performance metrics, identify gaps, and communicate trends

✅ Maintain attention to detail and proficiency in data-rich spreadsheets

ASSUMPTION: The role may evolve based on the company's growth and changing market dynamics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, with a focus on Google Adwords

Required Skills:

• Proven expertise in managing Google Adwords campaigns
• Strong campaign management skills
• Analytical mindset with a focus on performance metrics
• Attention to detail and proficiency in data analysis

Preferred Skills:

• Experience with other advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with relevant certifications (e.g., Google Ads Certified) may be preferred but are not always required.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and wellness benefits
• Employee stock options
• Performance-based bonuses

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet industry, focusing on real-life experiences and travel.

Company Size: Headout has 201-500 employees, providing a mid-sized company environment with ample growth opportunities.

Founded: Headout was founded in 2015, with a mission to inspire people to explore the world through seamless and affordable booking platforms.

Company Description:

• Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between.
• The company serves millions of guests from around the world, with a presence in multiple global offices.
• Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

• Real-life experiences and tours
• Travel and leisure activities
• Booking platform development

Company Website: https://www.headout.com

ASSUMPTION: Headout's focus on growth and expansion may lead to changes in the company's structure and opportunities over time.

📊 Role Analysis

Career Level: This role is at the senior associate level, providing significant responsibility and autonomy in driving customer acquisition and growth.

Reporting Structure: The senior associate will report directly to the performance marketing manager or a similar role within the marketing department.

Work Arrangement: This role requires an on-site presence, with flexible working hours and a focus on results-driven performance.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department
• Expansion into other areas of the business, such as product management or business development
• International relocation and career progression within Headout's global offices

ASSUMPTION: Growth opportunities may vary depending on the company's expansion and the individual's performance and interests.

🌍 Location & Work Environment

Office Type: Headout's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of occasional weekend work based on project demands.

ASSUMPTION: The work environment may evolve as the company grows and adapts to changing market conditions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with cross-functional stakeholders

Key Assessment Areas:

• Campaign management and strategy
• Data analysis and interpretation
• Problem-solving and critical thinking
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in campaign management and performance marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions related to campaign management, data analysis, and problem-solving

ATS Keywords: Google Adwords, Campaign Management, Performance Metrics, Data Analysis, Attention to Detail

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adapts to changing market conditions.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Headout values employees who take initiative and drive results
• Craft: The company emphasizes high-quality work and continuous learning
• Impact: Headout focuses on making a meaningful difference in the travel industry

Work Style:

• Collaborative: Headout encourages teamwork and cross-functional collaboration
• Results-driven: The company prioritizes outcomes and performance
• Adaptable: Headout values employees who can adapt to change and embrace new challenges

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to change quickly?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong attention to detail and a data-driven mindset?

ASSUMPTION: Cultural fit is essential for success at Headout, and candidates should align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation
• Working in a fast-paced, high-growth environment with evolving priorities and expectations
• Potential language barriers or cultural differences when working with international teams

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a high level of autonomy and responsibility for driving customer acquisition and growth
• Headout's focus on real-life experiences and travel sets it apart from other companies in the tech and internet industry
• Career progression may involve moving into management or leadership roles within the marketing department or exploring opportunities in other areas of the business

ASSUMPTION: This role may be similar to other senior associate or manager-level performance marketing positions, but the specific focus on real-life experiences and travel sets it apart.

📝 Sample Projects

• Developing and executing a campaign strategy to launch a new collection of experiences in an untapped market
• Analyzing campaign performance data to identify trends, optimize spend, and maximize ROI
• Collaborating with cross-functional teams to create and implement landing pages that drive conversions and improve user experience

ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities associated with the role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current campaign strategy and how my role would contribute to its evolution?
• How does Headout support the professional development and growth of its employees?
• What are the biggest challenges facing the performance marketing team, and how can this role address them?
• How does Headout measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://boards.greenhouse.io/headoutcareers/jobs/4022063006?gh_jid=4022063006
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Headout's mission, values, and culture, as well as the specific requirements of the role
• Follow up with the hiring manager or recruiter after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.