Analyst, Marketing Advanced Analytics, Americas

📌 Core Information

🔹 Job Title: Analyst, Marketing Advanced Analytics, Americas

🔹 Company: HP

🔹 Location: Tlaquepaque, Jalisco, Mexico

🔹 Job Type: Full-time, On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with stakeholders to deliver actionable insights
• Supporting the 4P Analytics team in driving measurable business impact
• Analyzing data and developing recommendations to optimize business performance
• Validating and interpreting model outputs to ensure alignment with business objectives

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with diverse stakeholders.

📋 Key Responsibilities

✅ Stakeholder Collaboration: Build and maintain relationships with key internal stakeholders to understand their needs and provide tailored analytical solutions.

✅ Insight Development: Analyze data and model output to select key insights and conclusions, developing comprehensive recommendations for optimizing business and financial performance.

✅ Support Model Application: Work closely with the Data Science team to validate and interpret the outputs of 4P models, ensuring they align with business objectives and provide actionable insights.

✅ Data Integration: Identify and integrate new data sources that can enhance the models' predictive capabilities and improve overall analytical accuracy.

✅ Evaluation of Investments: Consult with business leaders on marketing and advertising strategies, evaluating campaigns for return on investment (ROI) and brand impact.

✅ Deliverable Creation: Prepare and deliver high-quality reports, dashboards, and presentations to communicate insights and recommendations effectively.

✅ Continuous Improvement: Partner with the 4P Analytics team to identify opportunities to refine and improve existing processes, ensuring the highest quality outputs.

ASSUMPTION: The ideal candidate will have experience in advanced analytics, consulting, marketing analytics, or similar fields, with a strong curiosity to understand the drivers of business performance and a passion for influencing diverse stakeholders.

🎯 Required Qualifications

Education: Bachelor’s or master’s degree in a relevant field such as Business Analytics, Data Science, Marketing, Economics, or Statistics.

Experience: At least 3-5 years of experience in advanced analytics, consulting, marketing analytics, or similar fields.

Required Skills:

• Excellent problem-solving skills with a proven ability to handle complex data sets and derive actionable recommendations
• Strong analytical thinking and business acumen
• Exceptional verbal and written communication skills, including the ability to present insights clearly and effectively to both technical and non-technical audiences
• Familiarity with Marketing Mix Modelling (MMM) and post-campaign evaluation
• Strong organizational skills with experience managing projects and deadlines in a dynamic environment
• Proficiency in analytical tools such as Excel, Power BI, Tableau, or similar platforms
• Intermediate knowledge of SQL and familiarity with statistical software or programming languages (e.g., Python, R)

Preferred Skills:

• Experience in influencing decisions and driving projects in a complex, matrixed organization
• Fluency in Spanish

ASSUMPTION: The required skills listed above are essential for success in this role, while the preferred skills would be a significant asset but are not strictly required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 120,000 per month, based on industry standards for a mid-level analyst position in Mexico. This estimate may vary depending on factors such as experience, skills, and market conditions.

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off (vacation, sick leave, and holidays)
• Employee assistance program
• Training and development opportunities

Working Hours: This role requires a standard full-time work schedule, typically Monday through Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the work arrangement may be flexible depending on the needs of the team and the employee's performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the factors mentioned above. The benefits listed are common for companies of this size and industry but may vary depending on the specific employer.

📌 Applicant Insights

🔍 Company Context

Industry: HP operates in the IT Services and IT Consulting industry, focusing on delivering intelligent solutions that enable growth and more fulfilling work experiences. They offer a wide range of products and services, including personal systems, printers, and 3D printing solutions.

Company Size: HP is a large organization with over 10,000 employees worldwide. This size allows for diverse opportunities and a robust infrastructure to support employee growth and development.

Founded: HP was founded in 1939 by Bill Hewlett and David Packard. The company has a rich history of innovation and has played a significant role in shaping the technology industry.

Company Description:

• HP is committed to delivering intelligent solutions that enable growth and more fulfilling work experiences
• The company's technology portfolio includes personal systems, printers, and 3D printing solutions
• HP is dedicated to making a positive impact on the world through climate action, human rights, and digital equity initiatives

Company Specialties:

• Personal systems
• Printers
• 3D printing solutions
• IT services and IT consulting

Company Website: http://www.hp.com

ASSUMPTION: As a large, established company, HP offers a stable work environment with numerous opportunities for professional growth and development. The company's commitment to sustainability and social responsibility is an essential aspect of its culture and values.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of relevant experience in advanced analytics or a related field.

Reporting Structure: The Analyst will report directly to the 4P Analytics team lead and work closely with internal stakeholders across various departments.

Work Arrangement: This role requires an on-site work arrangement, with the primary office location in Tlaquepaque, Jalisco, Mexico. However, the work arrangement may be flexible depending on the needs of the team and the employee's performance.

Growth Opportunities:

• Advancement to senior analyst or manager roles within the 4P Analytics team
• Expansion into other areas of the business, such as data science or business strategy
• Cross-functional collaboration and project-based opportunities to gain exposure to different aspects of the business

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the 4P Analytics team and across the broader organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Tlaquepaque, Jalisco, Mexico. The office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Tlaquepaque, Jalisco, Mexico

Geographic Context:

• Tlaquepaque is a city in the state of Jalisco, Mexico, located approximately 45 kilometers northwest of Guadalajara, the state capital
• The city is known for its rich history, vibrant culture, and numerous historical landmarks
• The climate in Tlaquepaque is generally mild and pleasant, with average temperatures ranging from 18°C to 28°C (64°F to 82°F) throughout the year

Work Schedule: This role requires a standard full-time work schedule, typically Monday through Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the work arrangement may be flexible depending on the needs of the team and the employee's performance.

ASSUMPTION: The work environment for this role is collaborative and dynamic, with a strong emphasis on teamwork and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced, innovative setting and thrive in a culture that values continuous learning and improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the 4P Analytics team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Stakeholder management and collaboration skills
• Cultural fit and alignment with HP's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis and problem-solving in the interview
• Demonstrate your ability to communicate complex ideas clearly and effectively in both written and verbal formats
• Research HP's mission, values, and culture to show your enthusiasm for the opportunity and alignment with the company

ATS Keywords: Marketing Mix Modelling, MMM, post-campaign evaluation, stakeholder collaboration, data analysis, insight development, model validation, ROI, brand impact

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments. The ideal candidate will be proactive in seeking out opportunities to showcase their unique strengths and experiences.

🛠️ Tools & Technologies

• Excel
• Power BI
• Tableau
• SQL
• Python
• R

ASSUMPTION: The tools and technologies listed above are commonly used in advanced analytics roles and are essential for success in this position. The ideal candidate will have experience with these tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Passion
• Ownership
• Integrity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you approach working with diverse stakeholders to understand their needs and provide tailored analytical solutions?
• Can you describe a time when you had to interpret complex data or model outputs to derive actionable insights and drive business impact?
• How do you balance the need for thorough analysis with the need to deliver results quickly and effectively?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with HP, demonstrating a commitment to the company's values and a willingness to collaborate and adapt in a dynamic work environment.

⚠️ Potential Challenges

• The role requires a strong ability to manage multiple stakeholders and balance competing priorities
• The work environment may be fast-paced and demanding, requiring excellent time management and organizational skills
• The role may require occasional travel to other HP offices or client sites
• The company's large size and complex structure may present challenges in navigating internal processes and building relationships with stakeholders

ASSUMPTION: The potential challenges listed above are common for roles of this nature and can be mitigated with strong communication, collaboration, and project management skills. The ideal candidate will be proactive in seeking out support and resources to overcome obstacles and drive success.

📈 Similar Roles Comparison

• Compared to other analyst roles in marketing advanced analytics, this role places a greater emphasis on stakeholder collaboration and model validation
• This role requires a strong understanding of the 4Ps framework and its application in driving business decisions, which may be unique to HP and other companies with a similar focus on marketing effectiveness
• Career progression in this role may follow a path from analyst to senior analyst or manager, with opportunities to specialize in specific areas of marketing analytics or transition into other roles within the organization

ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and provide context for candidates considering similar opportunities in the field of marketing advanced analytics.

📝 Sample Projects

• Developing a comprehensive analysis of marketing campaign performance across multiple channels and regions
• Creating a predictive model to identify high-potential customers based on behavioral and demographic data
• Conducting a competitive analysis of marketing strategies and tactics in the industry to inform business decisions and optimize performance

ASSUMPTION: The sample projects listed above are illustrative of the types of analyses and initiatives that an analyst in this role might undertake. The specific projects and priorities will vary depending on the needs of the business and the insights generated by the 4P Analytics team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the 4P Analytics team and how this role fits into the broader organization?
• How does the 4P Analytics team collaborate with other departments and stakeholders to drive business impact?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HP support the professional development and growth of its employees in this role and within the organization?
• What are the key challenges facing the 4P Analytics team and how can this role contribute to overcoming them?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching HP's mission, values, and culture, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.