📌 Core Information
🔹 Job Title: Analyst, Marketing & Business Intelligence
🔹 Company: TBWA\Chiat\Day
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (New York, United States)
🚀 Job Overview
Key aspects of this role include:
- Executing comprehensive measurement plans for marketing campaigns
- Analyzing performance data and developing visualization dashboards
- Identifying and leveraging appropriate data sources for campaign optimizations
- Managing mid-level client relationships and presenting findings
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and excellent communication skills to effectively work with both internal teams and clients.
📋 Key Responsibilities
✅ Execute comprehensive measurement plans for marketing campaigns aligned with business objectives
✅ Analyze performance data, develop visualization dashboards, and compile comprehensive holistic campaign analyses using data storytelling to inform decision-making and recommendations
✅ Identify and leverage appropriate data sources to uncover actionable insights for ongoing campaign optimizations
✅ Support the design, management, and application of third-party research and measurement solutions, including ad effectiveness, sales lift and footfall studies
✅ Implement data governance practices including data quality assurance, media naming taxonomy, and platform integration
✅ Conduct ad-hoc analyses to address key business questions and provide analytical support to both internal and client stakeholders as needed
✅ Manage mid-level client relationships, including presenting findings and contextualizing results
ASSUMPTION: This role requires a strong understanding of media metrics, measurement analytics, and quantitative business measures to effectively analyze and interpret data.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 1-2 years of experience in a quantitative data-driven field
Required Skills:
- Proficiency with Microsoft PowerPoint and Microsoft Excel (including VLookups, Pivot Tables, and other advanced functions)
- Familiarity with database design concepts and SQL
- Knowledge in marketing and advertising systems, with a focus on:
- Data Visualization: Tableau and/or PowerBI
- Web Analytics: Adobe Analytics and/or Google Analytics
- Social Listening: Sprinklr
- Ad Servers & Buying Platforms: Sizmek, DoubleClick, Flashtalking, Prisma
- Ad Effectiveness Research: Lucid, Kantar Millward Brown, Nielsen, comScore, Research Now
Preferred Skills:
- Experience in the automotive industry
- Strong project management, multitasking, and communication skills
- Ability to think creatively and seek opportunities to enhance and optimize existing processes
- Effective data visualization skills and ability to translate data into clear findings
ASSUMPTION: Candidates with a strong analytical background and experience in data-driven fields are likely to succeed in this role, even if they lack specific industry experience.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per year (based on the provided range)
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Stock Purchase
- Vacation
- Sick Days
- Personal Days
- Disability Insurance
- Life Insurance
- Travel Insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the company's stated range and is typical for this role and experience level in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 1968
Company Description:
- TBWA\Chiat\Day is part of TBWA\Worldwide, the Disruption® Company, and has offices in New York, Los Angeles, and Nashville.
- Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future.
- The agency has 11,300 creative minds across 275 offices in 95 countries and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth, and TRO.
Company Specialties:
- Advertising
- Branded Content
- Digital
- Creative
- Strategy
- and Social Media
Company Website: https://www.tbwachiatday.com/
ASSUMPTION: TBWA\Chiat\Day is a well-established advertising agency with a strong global presence and a reputation for innovative and creative campaigns.
📊 Role Analysis
Career Level: Entry-level to mid-level analyst position
Reporting Structure: This role reports to the Nissan United Marketing & Business Intelligence team and works closely with internal teams, client partners, and media vendors.
Work Arrangement: On-site in New York, United States
Growth Opportunities:
- Progression to senior analyst or manager roles within the Marketing & Business Intelligence team
- Expansion into other teams or departments within TBWA\Chiat\Day
- Potential to work on diverse client projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.
🌍 Location & Work Environment
Office Type: Creative agency office environment
Office Location(s): New York, United States
Geographic Context:
- New York City is a major global hub for advertising, marketing, and media industries
- The office is located in a vibrant and dynamic urban area with numerous amenities and cultural attractions
- New York offers a diverse and multicultural environment with a wide range of housing options
Work Schedule: Full-time, Monday to Friday, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The New York office provides a stimulating and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Proficiency in data visualization tools and SQL
- Communication and presentation skills
- Cultural fit and alignment with TBWA\Chiat\Day's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the role and the company by researching TBWA\Chiat\Day's clients and campaigns
- Prepare examples of your data analysis and visualization work to showcase during the interview
ATS Keywords: Data Analysis, Digital Marketing, Consumer Research, Data Visualization, SQL, Adobe Analytics, Google Analytics, Project Management, Communication, Statistics, Media Metrics, Data Governance, Collaboration, Creativity, Resourcefulness, Data Storytelling
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft PowerPoint
- Microsoft Excel
- SQL
- Tableau and/or PowerBI
- Adobe Analytics and/or Google Analytics
- Sprinklr
- Sizmek, DoubleClick, Flashtalking, Prisma
- Lucid, Kantar Millward Brown, Nielsen, comScore, Research Now
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Good enough is not enough
- Grab an oar
- Be more human
- Play like a pirate
- Doing the brave thing is about courage
Work Style:
- Curiosity: Be open-minded to ideas wherever they come; curious people are often unafraid of change
- Collaboration: Self-confidence without a big ego; work with all types of people
- Integrity: What we say is what we do; it is honesty and respect in our dealings with people
- Resourcefulness: To find ways to do whatever we have to do for our clients, and our people
Self-Assessment Questions:
- Do you align with TBWA\Chiat\Day's values and work style?
- Are you comfortable working in a fast-paced, dynamic agency environment?
- Do you have strong communication skills and the ability to present complex data in a clear and engaging manner?
ASSUMPTION: Candidates who demonstrate a strong fit with TBWA\Chiat\Day's values and work style are more likely to succeed in this role and contribute to the agency's culture.
⚠️ Potential Challenges
- Working with large, complex data sets and ensuring data quality and accuracy
- Managing multiple projects and deadlines simultaneously
- Effectively communicating technical concepts to non-technical stakeholders
- Adapting to the fast-paced and dynamic nature of the advertising industry
ASSUMPTION: These challenges require strong analytical, project management, and communication skills, as well as the ability to work effectively in a collaborative and fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on marketing and business intelligence, whereas similar roles in other departments may focus on market research, data science, or analytics
- TBWA\Chiat\Day's global presence and diverse client base offer unique opportunities for growth and exposure compared to smaller agencies or in-house teams
- Career progression in this role may involve moving into senior analyst or management positions, or transitioning to other departments within the agency
ASSUMPTION: This role offers a unique combination of analytical, communication, and project management skills, with opportunities for professional growth and development within the agency and the broader advertising industry.
📝 Sample Projects
- Developing a comprehensive measurement plan for a Nissan United marketing campaign, including data collection, analysis, and visualization
- Analyzing the effectiveness of a social media advertising campaign for a major brand, using tools like Adobe Analytics and Sprinklr
- Conducting a sales lift study for a retail client, using tools like Kantar Millward Brown or Nielsen
ASSUMPTION: These sample projects demonstrate the range of analytical and data visualization skills required for success in this role, as well as the diverse range of clients and campaigns that the agency works with.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the Nissan United Marketing & Business Intelligence team currently?
- How does this role fit into the broader team structure, and who will I be working closely with?
- What opportunities are there for professional growth and development within the agency?
- How does TBWA\Chiat\Day support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps for growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your data analysis and visualization work to showcase during the interview
- Research TBWA\Chiat\Day's clients and campaigns to demonstrate your understanding of the agency and its work
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
