📌 Core Information
🔹 Job Title: Analyst, Product and Web Marketing
🔹 Company: Gemini
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-person twice a week)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of landing page builds, QA, and publishing
- Executing ongoing SEO tasks and monitoring website performance
- Assisting with go-to-market launches and maintaining web operations processes
- Working closely with cross-functional teams to keep projects moving efficiently
ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on attention to detail and strong organizational skills. It's ideal for someone looking to gain exposure to various aspects of web marketing and product launches.
📋 Key Responsibilities
✅ Supporting the execution of landing page builds, QA, and publishing using tools like Builder and Contentful
✅ Executing ongoing SEO tasks, including metadata updates, alt text, redirects, internal linking, and assisting with on-page SEO implementation
✅ Monitoring website performance and compiling regular SEO and traffic reports to inform optimizations
✅ Assisting with go-to-market launches by coordinating assets, updating product pages, managing campaign URLs, and QA'ing launch content
✅ Helping maintain and improve web operations processes, including localization workflows, multi-language QA, and documentation
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, requiring the ability to balance multiple tasks and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of experience in a marketing, web, SEO, or content operations role (internships count)
Required Skills:
- Familiarity with website CMS tools (e.g., Contentful, Webflow, WordPress, or similar)
- Basic understanding of SEO principles and best practices
- Strong attention to detail with an eye for clean, high-quality execution
- Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment
- Clear communicator and collaborative team player
Preferred Skills:
- Experience working with CMS platforms like Contentful and no-code tools like Builder.io
- Familiarity with web analytics platforms (e.g., GA4, Looker, or similar)
- Exposure to go-to-market workflows or product launches
- Interest in CRO (conversion rate optimization), A/B testing, or website experimentation
- Experience working with cross-functional teams (e.g., marketing, design, product, comms)
- Passion for learning, improving processes, and growing within a digital marketing or web-focused career path
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit, as they demonstrate a deeper understanding of the digital marketing landscape and a commitment to continuous learning.
💰 Compensation & Benefits
Salary Range: $67,500 - $90,000 per year (for New York, California, and Washington)
Benefits:
- Competitive starting salary
- Discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Working Hours: Full-time, with a flexible hybrid work policy for employees near Gemini's offices in New York, Seattle, and Miami. Employees are expected to work from the designated office twice a week.
ASSUMPTION: The salary range provided is inclusive of Gemini's discretionary bonus and equity package. The flexible hybrid work policy allows for a balance between in-person collaboration and remote work, fostering productivity and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency and Web3 technologies
Company Size: Medium-sized (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 2015, with a mission to unlock the next era of financial, creative, and personal freedom
Company Description:
- Gemini is a global crypto and Web3 platform founded by Tyler and Cameron Winklevoss in 2014
- Offers a wide range of crypto products and services for individuals and institutions in over 70 countries
- Believes in giving customers greater choice, independence, and opportunity through crypto
Company Specialties:
- Cryptocurrency exchange and custodian
- Crypto trading, staking, and storage
- Web3 development and innovation
Company Website: gemini.com
ASSUMPTION: Gemini's focus on cryptocurrency and Web3 technologies makes it an exciting and innovative place to work, with ample opportunities for growth and learning in the rapidly evolving blockchain space.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Web Strategy team within the Marketing department
Work Arrangement: Hybrid, with a flexible work-from-home policy for employees near Gemini's offices in New York, Seattle, and Miami
Growth Opportunities:
- Learning and developing skills in web marketing, SEO, and product launches
- Collaborating with cross-functional teams to gain exposure to various aspects of the business
- Potential career progression into more senior marketing roles or specialized positions within the Web Strategy team
ASSUMPTION: This role offers a unique opportunity to gain exposure to various aspects of web marketing and product launches, providing a strong foundation for a career in digital marketing or a related field.
🌍 Location & Work Environment
Office Type: Gemini's offices are modern, collaborative spaces designed to foster creativity and productivity
Office Location(s): New York, NY; Seattle, WA; Miami, FL
Geographic Context:
- New York, NY: A bustling, multicultural city with a vibrant tech industry and numerous networking opportunities
- Seattle, WA: A tech hub with a strong focus on innovation and entrepreneurship
- Miami, FL: A growing tech scene with a focus on fintech and blockchain technologies
Work Schedule: Full-time, with a flexible hybrid work policy allowing for a balance between in-person collaboration and remote work
ASSUMPTION: Gemini's offices provide a collaborative and engaging work environment, with ample opportunities for professional growth and development in each location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Web Strategy team
- Final interview with the Marketing department head
Key Assessment Areas:
- Technical skills and knowledge of web marketing, SEO, and CMS tools
- Attention to detail and ability to manage multiple tasks
- Communication and collaboration skills
- Alignment with Gemini's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Gemini's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively
ATS Keywords: Marketing, Web, SEO, Content Operations, CMS Tools, Attention to Detail, Organizational Skills, Communication, Collaboration, Analytics, Product Launches, CRO, A/B Testing, Web Experimentation, Cross-functional Teams, Process Improvement, Digital Marketing
ASSUMPTION: Gemini's application process is designed to assess candidates' technical skills, attention to detail, and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Contentful (CMS)
- Builder.io (no-code platform)
- GA4 (web analytics platform)
- Looker (business intelligence software)
- Various project management and collaboration tools (e.g., Asana, Slack, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates looking to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Humble
- Own It
- One Team, One Fight
- Do The Right Thing
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate your commitment to Gemini's customer-obsessed approach in your daily work?
- Can you provide an example of a time when you had to balance multiple tasks and prioritize effectively?
- How do you approach learning new tools and technologies, and how does this relate to your work style?
ASSUMPTION: Gemini's values and work style emphasize collaboration, continuous learning, and a customer-focused approach, making it an ideal fit for candidates who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple tasks and prioritizing effectively in a fast-paced environment
- Keeping up with the rapidly evolving landscape of web marketing, SEO, and digital trends
- Balancing the need for attention to detail with the need for efficient and timely execution
- Navigating a hybrid work environment and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- This role is similar to a Junior Web Marketing Specialist or SEO Specialist position, with a focus on web strategy and product launches
- Unlike other roles in the field, this position offers exposure to a wide range of marketing disciplines and the opportunity to work closely with cross-functional teams
- Career progression in this role could lead to more specialized positions within the Web Strategy team or broader marketing leadership roles
ASSUMPTION: This role offers a unique blend of technical and creative responsibilities, with ample opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Assisting with the launch of a new product or feature, including QA'ing launch content, managing campaign URLs, and coordinating assets
- Conducting a comprehensive SEO audit of Gemini's website and implementing on-page optimizations to improve search visibility and organic traffic
- Developing and executing a content strategy for Gemini's blog or knowledge base, with a focus on driving organic traffic and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from tactical execution to strategic planning and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of this role and how they fit into the broader web strategy function?
- How does this role collaborate with other marketing teams, such as product marketing and brand marketing?
- What opportunities are there for growth and development within the Web Strategy team and the broader marketing department?
- How does Gemini support work-life balance for employees in this hybrid role?
- Can you provide an example of a recent web marketing or SEO initiative at Gemini and how it was executed?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, collaborative nature, and growth opportunities available in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively
- Research Gemini's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
