ANALYST PRODUCT MARKETING II

📌 Core Information

🔹 Job Title: ANALYST PRODUCT MARKETING II

🔹 Company: TE Connectivity

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Product Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 3-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading new product introductions (NPIs) from pre-launch to post-launch with organic tactics
• Collaborating with various stakeholders to understand their unique goals, objectives, and challenges
• Managing product launches and account capture marketing plans through marketing automation technologies
• Creating value-added collateral for promotion with internal and external agencies
• Gatekeeping product readiness for external promotion

ASSUMPTION: This role requires a strong understanding of product marketing strategies and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead New Product Introductions (NPIs) from pre-launch to post-launch with organic tactics

✅ Collaborate with relevant sub-vertical product managers, engineering teams, project managers, and other stakeholders to understand their unique goals, objectives, and challenges

✅ Work with product managers to ensure compliance with required attributes and facets for new product launches

✅ Create value-added collateral for promotion with internal agencies and external supporting agencies

✅ Gatekeeper of product readiness for external promotion, like email communications content, cost- and pricing set up and distribution partner programs.

✅ Standardize and optimize processes between TE and external agencies for collateral creation

✅ Analyze and review campaign response to plan next campaign steps with internal stakeholders

✅ Continuously improve the Industrial NPI process together with the BU process owner

✅ Benchmark against competitors to ensure best-in-class new product introductions

✅ Support Industrial Automation & Electrification (IND) business unit product campaigns with organic and paid tactics

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or a related field

Experience: 3-5 years of experience in product marketing or a related field

Required Skills:

• Proven experience in product marketing or a related field
• Strong project management skills
• Excellent written and verbal communication skills
• Results-driven mindset
• Continuous improvement mindset
• Industrial B2B product and market knowledge
• Skilled in MS Office (Word, Excel, PowerPoint)
• Working knowledge of marketing automation platforms such as Salesforce, Eloqua
• Experience working with and managing external agencies

Preferred Skills:

• Familiarity with the industrial automation and electrification industry
• Bilingual or multilingual skills

ASSUMPTION: The role requires a strong educational background and relevant experience in product marketing or a related field.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TE Connectivity operates in the electrical, electronics, and connectivity industry, focusing on transportation, energy networks, automated factories, data centers, medical technology, and more.

Company Size: TE Connectivity is a large enterprise with over 85,000 employees worldwide.

Founded: TE Connectivity was founded in 1850 and has a rich history in the industry.

Company Description:

• TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.
• The company's broad range of connectivity and sensor solutions enable the distribution of power, signal, and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology, and more.
• TE Connectivity ensures that every connection counts by working alongside customers in approximately 130 countries.

Company Specialties:

• Connectors
• Sensors
• Industrial Technology
• Transportation
• E-mobility
• Data Connectivity
• Energy
• Industrial Automation
• Medical Technology
• Aerospace
• Data Networks
• Artificial Intelligence
• Connected Living

Company Website: te.com

ASSUMPTION: TE Connectivity's extensive industry experience and global presence make it an attractive employer for professionals seeking a stable and growth-oriented career.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: The role reports directly to the Product Marketing Manager or a similar role within the Industrial Automation & Electrification (IND) business unit.

Work Arrangement: On-site, full-time position with a standard workweek of 40 hours.

Growth Opportunities:

• Progression to a senior product marketing role within the IND business unit or other TE Connectivity business units.
• Expanding responsibilities and team leadership opportunities as the company grows and enters new markets.
• Potential relocation to other TE Connectivity offices worldwide.

ASSUMPTION: The role offers strong growth potential for the right candidate, with opportunities to advance within the IND business unit or explore other career paths within the organization.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnātaka and is known as the Silicon Valley of India due to its thriving tech industry.
• The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Standard full-time workweek of 40 hours, with flexible working hours and remote work options available based on the role and team's needs.

ASSUMPTION: Bangalore's vibrant tech industry, moderate cost of living, and diverse cultural scene make it an attractive location for professionals seeking a dynamic work environment and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the TE Connectivity careers portal.
• Phone or video screening with the hiring manager or a member of the HR team.
• In-depth behavioral and technical interviews with the product marketing team and other stakeholders.
• Final round interviews with senior leadership, followed by a job offer for successful candidates.

Key Assessment Areas:

• Product marketing experience and industry knowledge
• Project management skills and ability to work effectively under tight deadlines
• Excellent written and verbal communication skills
• Results-driven mindset and continuous improvement approach
• Cultural fit with TE Connectivity's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research TE Connectivity's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Product Marketing, NPI, Campaign Management, Stakeholder Collaboration, Marketing Automation, TE Connectivity, Industrial Automation, Electrification

ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, industry knowledge, and cultural fit with TE Connectivity's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (Salesforce, Eloqua)
• Project management tools (Asana, Jira, Trello)
• Collaboration and communication tools (Microsoft Teams, Slack)
• Design and creative tools (Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite, marketing automation platforms, and project management tools. Familiarity with design and creative tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold ethical standards and act with honesty and transparency in all aspects of our business.
• Accountability: Take ownership of our actions and their outcomes, and strive to continuously improve our performance.
• Inclusion: Foster an inclusive work environment where everyone feels valued and respected, and where diverse perspectives are sought and valued.
• Innovation: Encourage creativity and continuous learning to drive progress and improve our products, processes, and services.
• Teamwork: Collaborate effectively with colleagues, customers, and partners to achieve our common goals.

Work Style:

• Results-driven and focused on delivering high-quality work products.
• Adaptable and able to thrive in a dynamic, fast-paced work environment.
• Strong project management skills and the ability to work effectively under tight deadlines.
• Excellent communication and collaboration skills, with the ability to influence stakeholders without direct reporting authority.

Self-Assessment Questions:

• Do I have a proven track record of successful product marketing campaigns, and can I demonstrate my ability to drive results in a dynamic work environment?
• Am I comfortable working with cross-functional teams and stakeholders, and can I effectively manage projects with tight deadlines?
• Do I possess strong communication skills and the ability to influence others without direct reporting authority?
• Am I adaptable and able to thrive in a fast-paced, dynamic work environment?
• Do I share TE Connectivity's core values, and can I contribute to a positive, inclusive work culture?

ASSUMPTION: TE Connectivity values candidates who are results-driven, adaptable, and strong communicators, with a proven track record of success in product marketing or a related field.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple projects simultaneously.
• The role may involve tight deadlines and the need to prioritize tasks effectively.
• Candidates may face competition from other experienced product marketing professionals seeking similar roles within the organization.
• The role may require occasional travel to other TE Connectivity offices or customer sites, depending on the business needs.

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position focuses more on new product introductions (NPIs) and less on ongoing product management.
• TE Connectivity's global presence and extensive industry experience offer unique growth and development opportunities for successful candidates.
• This role may require more frequent collaboration with external agencies and partners compared to similar roles in other organizations.

ASSUMPTION: The role offers unique aspects that set it apart from similar product marketing positions in other organizations, with a strong focus on new product introductions and global growth opportunities.

📝 Sample Projects

• Managing the successful launch of a new industrial automation product, including pre-launch planning, collateral creation, and post-launch analysis.
• Collaborating with cross-functional teams to develop and execute a targeted marketing campaign for an existing product, driving increased sales and market share.
• Conducting market research and competitive analysis to inform product positioning and messaging strategies for a new product launch.

ASSUMPTION: The role presents a variety of projects that allow candidates to demonstrate their product marketing skills, adaptability, and ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and process for a new product introduction (NPI) at TE Connectivity?
• How does the product marketing team collaborate with other departments, such as sales, engineering, and product management, to ensure successful product launches?
• What are the key performance indicators (KPIs) used to measure the success of product marketing campaigns, and how are they tracked and reported?
• How does TE Connectivity support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its industry, while also providing valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TE Connectivity careers portal
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research TE Connectivity's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.