Analyst, Search Engine Marketing

📌 Core Information

🔹 Job Title: Analyst, Search Engine Marketing

🔹 Company: Horizon Media

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Managing Paid Search campaigns across various platforms
• Analyzing and optimizing campaign performance
• Generating performance reports and leading client calls
• Collaborating with cross-functional teams to drive business outcomes

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a keen attention to detail. Previous experience in Search Engine Marketing is preferred but not required, as the right candidate will have a strong aptitude for learning and a passion for digital marketing.

📋 Key Responsibilities

✅ Create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, and other search engines, as well as bid management platforms like DS3, Marin, Kenshoo, and InsideVault.

✅ Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.

✅ Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and recognize and troubleshoot data anomalies.

✅ Help develop test design roadmaps, quarterly planning initiatives, and business opportunity identification and implementation.

✅ Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment, and optimization opportunities.

ASSUMPTION: The role may evolve over time as the company grows and adapts to the ever-changing digital landscape. The ideal candidate will be flexible and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6 months to 1+ years of directly related Search Engine Marketing experience (preferred but not required)

Required Skills:

• Advanced Excel skills and strong quantitative aptitude
• Excellent communication and presentation skills
• Strong organizational skills and ability to manage multiple responsibilities
• Proven problem-solving skills and attention to detail
• Ability to work independently and in a team environment

Preferred Skills:

• Previous experience with Google AdWords, Yahoo!, Bing, and other search engines
• Familiarity with bid management platforms like DS3, Marin, Kenshoo, and InsideVault
• Knowledge of data analysis tools and techniques

ASSUMPTION: While previous Search Engine Marketing experience is preferred, the company is open to training the right candidate with the necessary skills and aptitude for the role.

💰 Compensation & Benefits

Salary Range: $64,350.00 - $80,000.00 per year

Benefits:

• Health Insurance Coverage
• Life and Disability Insurance
• Retirement Savings Plans
• Company Paid Holidays
• Unlimited Paid Time Off (PTO)
• Mental Health and Wellness Resources
• Pet Insurance
• Childcare Resources
• Identity Theft Insurance
• Fertility Assistance Programs
• Fitness Reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for entry-level Search Engine Marketing roles in Los Angeles. The final offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Horizon Media is a leader in driving business-based outcomes for marketers, specializing in advertising services. They are the third-largest U.S. media agency, with estimated billings of $8.7 billion and over 2,300 employees.

Company Size: Horizon Media has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1989, with headquarters in New York and offices in Los Angeles and Toronto

Company Description:

• Horizon Media is known for its highly personal approach to client service and has been named Media Agency of the Year by multiple industry publications.
• The company is recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company.
• Horizon Media is consistently named to prestigious annual Best Places to Work lists, including "Best Workplaces for Diversity," "Best Workplaces for Women," and "Best Workplaces for Millennials."

Company Specialties:

• Sports and Entertainment
• Social Media
• Media Buying
• Direct Marketing
• Social Design
• Social Buying
• Insights & Analytics
• Virtual/Augmented Reality
• SEO
• Mobile
• National & Local TV Investment
• Audio Investment
• Creative Services

Company Website: http://www.horizonmedia.com

ASSUMPTION: Horizon Media's large size and diverse client base offer applicants a dynamic and challenging work environment with numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-Level to Mid-Level (depending on experience and performance)

Reporting Structure: The Analyst will report directly to the Search Engine Marketing Manager and collaborate with cross-functional teams, including account managers, creatives, and strategists.

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Progression to Senior Analyst or Specialist roles as experience and skills develop
• Expansion into other areas of digital marketing, such as social media, SEO, or creative services
• Potential to work on high-profile client accounts and contribute to strategic decision-making

ASSUMPTION: The Analyst role at Horizon Media offers a clear path for career progression, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities and a hybrid work arrangement

Office Location(s): 1888 Century Park East, Los Angeles, California 90067, US

Geographic Context:

• Los Angeles is a major metropolitan area with a diverse population and a thriving job market
• The office is located in the Century City neighborhood, offering easy access to public transportation, restaurants, and shopping
• Los Angeles experiences a Mediterranean climate, with mild, wet winters and warm, dry summers

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement at Horizon Media offers employees the best of both worlds, allowing for collaboration and social interaction in the office while also providing the flexibility to work remotely when needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Search Engine Marketing Manager
• On-site or virtual interview with the Search Engine Marketing team and a member of the HR team
• Final interview with the Director of Search Engine Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Quantitative skills and analytical thinking
• Communication and presentation skills
• Problem-solving abilities and attention to detail
• Cultural fit and alignment with Horizon Media's values

Application Tips:

• Highlight relevant experience and skills, even if not directly related to Search Engine Marketing
• Tailor your resume and cover letter to emphasize your qualifications for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Search Engine Marketing, Paid Search, Google AdWords, Yahoo!, Bing, bid management, data analysis, reporting, problem-solving, communication, teamwork, initiative, attention to detail, diversity advocacy, professionalism

ASSUMPTION: Horizon Media's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Applicants should be prepared to demonstrate their qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Google AdWords
• Yahoo!
• Bing
• Bid management platforms (DS3, Marin, Kenshoo, InsideVault)
• Microsoft Excel
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Analyst role requires proficiency in various search engine marketing platforms, bid management tools, and data analysis software. Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve our goals and support each other's success
• Innovation: We continuously seek new and better ways to drive business outcomes for our clients
• Excellence: We strive for the highest standards in our work and hold ourselves accountable for delivering results
• Diversity, Equity, and Inclusion: We foster a culture of belonging where everyone feels valued and respected

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and proactive
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you approach working with diverse teams and incorporating different perspectives into your decision-making process?
• Can you describe a time when you had to adapt to a significant change in your work environment or responsibilities? How did you handle it?
• How do you ensure that you are consistently delivering high-quality work and meeting the expectations of your team and clients?

ASSUMPTION: Horizon Media's culture is built on a foundation of integrity, collaboration, innovation, excellence, and diversity, equity, and inclusion. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• The role may require working on multiple client accounts simultaneously, which can be challenging but also offers opportunities for growth and learning
• The fast-paced nature of the digital marketing industry may require adaptability and the ability to quickly learn new tools and platforms
• The hybrid work arrangement may present challenges in terms of communication and collaboration, but also offers flexibility and work-life balance
• The Los Angeles office is located in a bustling urban area, which may present challenges in terms of traffic and parking

ASSUMPTION: The Analyst role at Horizon Media presents numerous opportunities for growth and development, but also comes with its own set of challenges. Applicants should be prepared to tackle these challenges head-on and use them as opportunities to learn and grow.

📈 Similar Roles Comparison

• Compared to other entry-level Search Engine Marketing roles, this position offers a competitive salary range and comprehensive benefits package
• Horizon Media's large client base and diverse service offerings provide opportunities for career growth and development that may not be available at smaller agencies
• As a mid-sized agency, Horizon Media offers a more collaborative and supportive work environment than larger agencies, but also provides the resources and opportunities for growth found at larger firms

ASSUMPTION: The Analyst role at Horizon Media offers a unique blend of opportunities and challenges that set it apart from similar roles at other agencies. Applicants should carefully consider their career goals and personal preferences when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive Paid Search campaign strategy for a major retail client, including keyword research, bidding strategy, and ad creative optimization
• Analyzing and optimizing the performance of a large-scale Paid Search campaign for an e-commerce client, resulting in a 20% increase in conversion rate and a 15% reduction in cost per acquisition
• Collaborating with the creative team to develop and launch a series of targeted Paid Search ads for a financial services client, driving a 30% increase in click-through rate and a 20% increase in qualified leads

ASSUMPTION: The Analyst role at Horizon Media offers a wide range of projects and opportunities for growth and development. Applicants should be prepared to take on challenging and rewarding projects that push the boundaries of their skills and knowledge.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for an Analyst in the Search Engine Marketing team? What opportunities are there for growth and development within the role?
• How does the Search Engine Marketing team collaborate with other departments, such as account management, creative, and strategy, to drive business outcomes for clients?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
• How does Horizon Media support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: Applicants should use the interview process as an opportunity to gain a deeper understanding of the role, the company, and the work environment. Asking thoughtful and insightful questions demonstrates your interest in the position and helps you make an informed decision about your future with Horizon Media.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview process by researching the company, the role, and the industry, and practicing your responses to common interview questions
• If selected for an on-site or virtual interview, dress professionally and arrive (or log in) 10-15 minutes early to demonstrate your punctuality and eagerness
• Follow up with the hiring manager or HR representative within 24 hours of your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.