APAC Marketing & Communications Senior Director

📌 Core Information

🔹 Job Title: APAC Marketing & Communications Senior Director

🔹 Company: NielsenIQ

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing strategy
• Collaborating with cross-functional teams to align marketing efforts with business goals
• Managing a team of 20 with 8 direct reports
• Leveraging digital marketing, content marketing, and advertising to drive demand and generate leads

ASSUMPTION: This role requires a strategic mindset and the ability to execute tactical marketing campaigns to drive business growth in the APAC region.

📋 Key Responsibilities

✅ Develop and implement the APAC regional marketing and communications strategy, including digital and offline marketing activities, demand and lead generation campaigns, content marketing, advertising, and related external communication.

✅ Collaborate with other departments, such as sales, customer success, and product marketing, to ensure marketing and communication efforts are aligned with regional business goals and tracked for ROI reporting.

✅ Build and maintain the company's brand and reputation, and position NielsenIQ as a thought leader in the region.

✅ Manage the regional marcom budget, ensuring cost-efficiency and tracking to planned ROI targets.

✅ Analyze data and use it to make informed decisions about marcom strategy and tactics, measuring campaign success and optimizing performance using relevant metrics.

✅ Stay up to date with the latest marketing trends and technologies, incorporating them into marketing strategy planning and execution.

✅ Lead, manage, and develop the skills and knowledge of a team of 20 with 8 direct reports as the APAC regional marketing team.

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong leadership, communication, and analytical skills.

🎯 Required Qualifications

Education: University Degree (Master or higher) in marketing, communications, business management, or equivalent experience.

Experience: 8-10 years of experience in marketing, digital marketing, or account management, preferably in B2B or related industries or at marketing agencies with respective clientele.

Required Skills:

• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar.
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram, and programmatic advertising.
• Language Fluency and Proficiency in English

Preferred Skills:

• Team leadership experience

ASSUMPTION: Candidates with a strong background in B2B marketing, digital marketing, and team leadership are well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Director role in Singapore, the estimated salary range is SGD 250,000 - 350,000 per annum.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time position with standard office hours, Monday to Friday.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ is a large organization with operations in over 100 markets, covering more than 90% of the world's population. In Singapore, the company has a significant presence with over 240 employees.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company provides a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ delivers the Full View™, enabling clients to make informed decisions and drive business growth.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ

ASSUMPTION: NielsenIQ's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various markets.

📊 Role Analysis

Career Level: Senior Director level, reporting directly to the SVP Global Head of Commercial Marketing.

Reporting Structure: This role has 8 direct reports and manages a team of 20.

Work Arrangement: On-site, full-time position with standard office hours, Monday to Friday.

Growth Opportunities:

• Potential to expand the team and take on more responsibilities as the company grows in the APAC region.
• Opportunities to collaborate with global and regional teams, providing exposure to different markets and cultures.
• Possibility to transition into a more global role or take on additional responsibilities as the company evolves.

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing opportunities for growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Visioncrest Commercial 103 Penang Road #05-01/05, Singapore

Geographic Context:

• Singapore is a major commercial hub in the APAC region, with a thriving business ecosystem and multicultural environment.
• The office is located in the central business district, offering easy access to public transportation, shopping, and dining options.
• The city-state has a tropical climate, with high temperatures and humidity throughout the year.

Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work as needed.

ASSUMPTION: The modern office environment and central location provide a convenient and collaborative workspace for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Digital marketing expertise
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the APAC market and NielsenIQ's business.
• Prepare examples of your marketing campaigns and their outcomes to showcase your expertise.

ATS Keywords: APAC marketing, regional marketing strategy, digital marketing, campaign management, team leadership, stakeholder management, ROI reporting, brand management, thought leadership, marketing automation, CRM tools

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., MS Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Digital marketing platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)

ASSUMPTION: Candidates should be proficient in using MS Office Suite and have experience with CRM software and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple priorities effectively?
• Are you comfortable working in a collaborative, cross-functional team setting, and can you build strong relationships with stakeholders?
• Do you have a strong data-driven mindset, and can you use data to inform your marketing strategies and tactics?

ASSUMPTION: NielsenIQ values candidates who are adaptable, collaborative, and data-driven, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing a large team with diverse skills and backgrounds
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, dynamic work environment
• Navigating a complex, matrixed organizational structure

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the APAC region and the opportunity to manage a large team with diverse skills and backgrounds.
• Compared to other regional marketing roles, this position offers a broader scope of responsibilities and the chance to work with a larger team.
• Career progression may involve transitioning into a more global role or taking on additional responsibilities as the company grows.

ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and team leadership, with potential for career growth and development within the organization.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product in the APAC market
• Conducting market research and analysis to identify trends and opportunities in the APAC region
• Managing a team to create and implement a content marketing strategy that drives demand and generates leads

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the APAC Marketing & Communications Senior Director role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and product marketing?
• What are the biggest challenges facing the APAC marketing team, and how can this role address them?
• What opportunities are there for professional development and growth within the marketing function?
• How does NielsenIQ support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides insight into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your marketing campaigns and their outcomes to showcase your expertise.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.