APAC Product Marketing Lead

📌 Core Information

🔹 Job Title: APAC Product Marketing Lead

🔹 Company: Stripe

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining APAC product marketing priorities and driving product growth
• Leading a team of regional product marketers and shaping strategy
• Collaborating with global and regional stakeholders to drive product adoption
• Translating business priorities into actionable regional plans

ASSUMPTION: This role requires a strategic leader with deep functional expertise, strong people leadership, and the ability to operate at both high and ground levels.

📋 Key Responsibilities

✅ Define APAC product marketing priorities and drive product growth across multiple markets, products, and channels

✅ Lead a team of regional product marketers and shape strategy for high-impact execution

✅ Collaborate with global and regional stakeholders to drive product adoption and improve win rates

✅ Translate business priorities into actionable regional plans across strategy, messaging, launch, and enablement

✅ Gather market intelligence and influence product strategy by advocating for APAC customer needs

✅ Drive regional launch strategy and execution for major products, features, and GTM initiatives

✅ Develop localised messaging frameworks and narratives that resonate with buyers across segments and geographies

✅ Define success metrics and own reporting on product marketing impact, covering adoption, awareness, sales performance, and market share

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to influence various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in product marketing, including 3+ years managing teams

Required Skills:

• Strategic leadership and planning
• People development and team management
• Market expertise and regional nuances
• Results-driven approach and measurable business impact
• Cross-functional partnership and stakeholder management
• Excellent communication and messaging development skills
• Deep knowledge of B2B GTM motions across sales-led and self-serve channels

Preferred Skills:

• Experience marketing financial infrastructure, developer platforms, or fintech products
• Familiarity with Stripe’s customer segments

ASSUMPTION: Candidates with experience in fintech or related industries may have an advantage in understanding Stripe's products and customer segments.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 USD per year (based on industry standards for a senior product marketing role in Singapore)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous vacation and holiday policy
• Parental leave policy
• Employee stock options

Working Hours: Full-time, 40 hours per week (with flexibility for remote work)

ASSUMPTION: Salary range is estimated based on industry standards for a senior product marketing role in Singapore, with consideration for the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2010

Company Description:

• Stripe builds programmable financial services for businesses of all sizes
• Headquartered in San Francisco and Dublin, with offices worldwide
• Focuses on increasing the GDP of the internet by making online commerce easy for everyone

Company Specialties:

• Payment processing and financial infrastructure
• Developer tools and APIs
• Global financial services and compliance

Company Website: stripe.com

ASSUMPTION: Stripe's large size and global presence offer opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Senior leadership role with strategic and management responsibilities

Reporting Structure: Reports directly to the Global Head of Product Marketing

Work Arrangement: On-site, with potential for remote work and travel across APAC

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities
• Opportunities to collaborate with global teams and influence product strategy
• Chance to work with a diverse range of customers and markets

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success in the APAC region.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 89 Neil Rd, Central Business District, Singapore 088894

Geographic Context:

• Singapore is a major financial hub and global city with a multicultural population
• APAC region offers diverse markets with unique cultural, regulatory, and market nuances
• Opportunity to work with customers from various industries and backgrounds

Work Schedule: Standard business hours, with flexibility for remote work and travel

ASSUMPTION: The APAC region's diversity and growth potential make it an exciting and challenging place to work, with opportunities to learn and adapt to new environments.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the global product marketing team
• Case study presentation or project discussion
• Final interview with the Global Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Market expertise and regional insights
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in product marketing and team management
• Demonstrate a strong understanding of the APAC market and Stripe's products
• Prepare examples of successful product launches or marketing campaigns
• Showcase your ability to influence stakeholders and drive measurable results

ATS Keywords: Product marketing, APAC, strategy, leadership, team management, market intelligence, go-to-market, enablement, growth, cross-functional collaboration

ASSUMPTION: Stripe's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on driving measurable business impact.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Asana or similar project management tools

ASSUMPTION: Stripe uses a range of marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Global perspective
• Bias towards action
• Long-term focus
• Team over self

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and action-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with diverse teams and stakeholders?
• Can you balance strategic thinking with hands-on execution?

ASSUMPTION: Stripe values candidates who are user-focused, globally minded, and able to work collaboratively and adaptably in a fast-paced environment.

⚠️ Potential Challenges

• Managing a team across multiple time zones and cultures
• Balancing global and regional priorities
• Adapting to a fast-changing market and competitive landscape
• Measuring and communicating product marketing impact to stakeholders

ASSUMPTION: These challenges are inherent to a senior leadership role in a large, global company and can be overcome with strong communication, strategic planning, and adaptability.

📈 Similar Roles Comparison

• Unlike other regional product marketing roles, this position requires a high degree of strategic leadership and team management
• APAC's diverse markets and cultural nuances present unique challenges and opportunities compared to other regions
• Career growth potential is significant, with opportunities to expand the team and influence global product strategy

ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and market expertise, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch in the APAC region
• Conducting market research and customer interviews to inform product strategy
• Collaborating with sales and customer success teams to improve product adoption and customer satisfaction

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-focused nature of the APAC Product Marketing Lead role.

❓ Key Questions to Ask During Interview

• How does this role fit into the global product marketing strategy?
• What are the top priorities for the first 90 days in this role?
• How does Stripe support the growth and development of its product marketing team members?
• What are the most challenging aspects of working in the APAC market?
• How does Stripe measure the success of its product marketing efforts?

ASSUMPTION: These questions help candidates understand the role's strategic context, priorities, and key performance indicators, as well as the company's approach to growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and team management
• Prepare examples of successful product launches or marketing campaigns to showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.