📌 Core Information
🔹 Job Title: Architectural Content Strategist & Marketing Manager
🔹 Company: Acelab
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive content for architect and design audiences across all marketing channels
- Collaborating with product and architecture CX teams to understand and address the needs of architects and designers
- Managing marketing campaigns and lead generation efforts
- Producing high-quality graphics and presentations to support sales teams
- Analyzing campaign performance and reporting on key metrics
ASSUMPTION: This role requires a unique blend of architectural knowledge, marketing expertise, and strong writing skills. The ideal candidate will be comfortable wearing multiple hats and working collaboratively across teams.
📋 Key Responsibilities
✅ Develop and execute content strategy for architect and design audiences
✅ Create persuasive copy for various marketing channels, including email, social media, website, PR, thought leadership, presentations, and marketing collateral
✅ Collaborate with product and architecture CX teams to understand and address the needs of architects and designers
✅ Manage marketing campaigns and lead generation efforts across channels
✅ Produce high-quality graphics and presentations to support sales teams
✅ Analyze campaign performance and report on key metrics
✅ Edit and QA content to ensure high-quality standards
ASSUMPTION: This role requires a strong understanding of architectural terminology, design processes, workflows, tools, pain points, and decision-making processes. The ideal candidate will be able to translate complex technical concepts into clear, persuasive, engaging copy.
🎯 Required Qualifications
Education:
Architecture, Design, or a closely related field
Alternatively: Marketing, Communications, or a closely related degree with working experience in the architecture and design industry
Experience:
- Minimum of 5 years writing copy specifically for architect and design audiences
- Minimum of 3 years of technical, product copywriting experience
- Minimum of 3 years of marketing generalist experience
Required Skills:
- Proficient in use of AI to optimize and accelerate efficiency in copy production
- Inspirational writing style with ability to add clever insights to engage A&D professionals
- Fundamental understanding of SEO and how to incorporate it into all messaging
- Excellent editing and QA skills
- Strong problem-solving and detail-oriented skills
- Self-motivated, disciplined, reliable, adaptable, deadline-oriented
ASSUMPTION: The required qualifications and skills listed above are essential for success in this role. Candidates who do not meet these requirements will not be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a marketing manager with 5-10 years of experience in the architecture and design industry)
Benefits:
- Medical, dental, vision, short-term disability plans, long-term disability plans, and supplementary insurance options
- 401k retirement plan
- Home office / wellness stipend
- Unlimited PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the architecture and design industry. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Acelab is transforming how the built environment takes shape by empowering firms to make material choices that matter
- The company's Materials Hub platform bridges the gap between material science and architectural practice
- Acelab is committed to helping firms deliver spaces that meet today's standards and define tomorrow's possibilities
Company Specialties:
- Architecture
- Construction
- Engineering
- B2B Platform
- Automation
- Marketplace
- Building Products
- Materials
- Materials Research
- Building Product Research
- Design Products
Company Website: www.acelabusa.com
ASSUMPTION: Acelab is a growing startup with a strong focus on innovation and sustainability in the architecture and design industry. The company's mission and values are likely to be reflected in its work culture and employee benefits.
📊 Role Analysis
Career Level: Mid-Senior level marketing role with a focus on content strategy and execution
Reporting Structure: This role will report directly to the Head of Marketing and work closely with product and architecture CX teams
Work Arrangement: Remote OK, with the possibility of occasional on-site work
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to gain experience in a fast-growing startup environment
- Chance to make a significant impact on the company's marketing efforts and overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, as Acelab is a growing startup with a strong focus on innovation and sustainability in the architecture and design industry.
🌍 Location & Work Environment
Office Type: Remote-friendly with an office location in Brooklyn, New York
Office Location(s): 97 Grand Ave, Brooklyn, New York 11205, US
Geographic Context:
- The United States has a diverse and vibrant architecture and design industry
- The remote nature of this role allows for flexibility in work arrangements and the ability to work from anywhere in the US
- The company's headquarters in Brooklyn, New York, offers a dynamic and creative work environment
Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while the company's headquarters in Brooklyn, New York, offers a dynamic and creative work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Writing test or assignment to evaluate content creation and strategy skills
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and fit
- Final interview with key stakeholders to assess cultural fit and alignment with company goals
Key Assessment Areas:
- Writing and content creation skills
- Marketing generalist experience and campaign management skills
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your writing and content creation work, if available
- Prepare for the writing test or assignment by researching Acelab and the architecture and design industry
- Be ready to discuss your marketing generalist experience and campaign management skills in detail
- Demonstrate your cultural fit and alignment with Acelab's mission and values
ATS Keywords: Architectural Content Strategist, Marketing Manager, Copywriting, Content Strategy, Technical Writing, SEO, Campaign Management, Lead Generation, Cross-functional Collaboration, Graphic Design, Reporting, Analytics, Problem-solving, Detail-oriented, Self-motivated, Adaptable, Deadline-oriented
ASSUMPTION: Acelab's hiring process is designed to assess the candidate's skills, experience, and cultural fit for the role. The company is likely to place a strong emphasis on writing and content creation skills, as well as marketing generalist experience and campaign management skills.
🛠️ Tools & Technologies
- HubSpot (automation, workflows, reports, and analytics)
- Canva (graphic design)
- Google Analytics
- AI-powered content creation tools
- Architectural software (CAD, BIM, etc.)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing and content creation roles. The ideal candidate will have experience with these tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Excellence
- Integrity
Work Style:
- Self-motivated and disciplined
- Reliable and adaptable
- Deadline-oriented and detail-focused
- Strong problem-solving skills
- Collaborative and communicative
Self-Assessment Questions:
- Do you have a strong understanding of architectural terminology, design processes, workflows, tools, pain points, and decision-making processes?
- Are you comfortable working collaboratively across teams and managing multiple projects simultaneously?
- Do you have a proven track record of success in marketing generalist roles and campaign management?
- Are you passionate about sustainability and innovation in the architecture and design industry?
ASSUMPTION: Acelab is likely to place a strong emphasis on cultural fit and alignment with the company's values. The ideal candidate will be self-motivated, disciplined, reliable, adaptable, deadline-oriented, and detail-focused, with a strong understanding of architectural terminology and a passion for sustainability and innovation in the architecture and design industry.
⚠️ Potential Challenges
- Balancing multiple responsibilities and managing competing priorities
- Keeping up with the fast-paced and ever-changing nature of the startup environment
- Working remotely and maintaining productivity and focus outside of a traditional office setting
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: The potential challenges listed above are common to marketing and content creation roles, as well as startup environments. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and adapt to new tools and technologies as needed.
📈 Similar Roles Comparison
- This role is unique in its blend of architectural knowledge, marketing expertise, and strong writing skills
- Similar roles may include Content Marketing Manager, Technical Writer, or Marketing Generalist, but this role requires a specific focus on the architecture and design industry
- Career paths for this role may include advancement to a leadership role within the marketing department or a move into a more specialized marketing or communications role
ASSUMPTION: This role is unique in its blend of architectural knowledge, marketing expertise, and strong writing skills. The ideal candidate will have a strong understanding of the architecture and design industry and be able to translate complex technical concepts into clear, persuasive, engaging copy.
📝 Sample Projects
- Developing a comprehensive content strategy for Acelab's architect and design audience
- Creating persuasive copy for email marketing campaigns, social media posts, website content, and thought leadership articles
- Managing marketing campaigns and lead generation efforts across channels
- Producing high-quality graphics and presentations to support sales teams
- Analyzing campaign performance and reporting on key metrics
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities the ideal candidate will be expected to perform in this role. The ideal candidate will have a proven track record of success in marketing generalist roles and campaign management, as well as strong writing and content creation skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the architecture and design industry, and how does Acelab address them?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Acelab foster a culture of innovation and sustainability?
ASSUMPTION: The key questions listed above are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about marketing and content creation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the writing test or assignment by researching Acelab and the architecture and design industry
- Be ready to discuss your marketing generalist experience and campaign management skills in detail
- Demonstrate your cultural fit and alignment with Acelab's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
