📌 Core Information
🔹 Job Title: Area Director of Sales & Marketing
🔹 Company: Atrium Hospitality
🔹 Location: North Charleston, SC
🔹 Job Type: Full-time, On-site
🔹 Category: Hospitality
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Limited (5% travel requirement)
🚀 Job Overview
Key aspects of this role include:
- Providing full-cycle sales leadership for a portfolio of hotels
- Driving revenue growth through strategic sales and marketing efforts
- Mentoring and developing sales teams to achieve productivity goals
- Collaborating with cross-functional teams to optimize revenue strategies
- Fostering strong client relationships and community involvement
ASSUMPTION: This role requires a proven sales leader with experience in the hospitality industry, capable of driving results through strategic planning and team development.
📋 Key Responsibilities
✅ Lead sales efforts across a portfolio of hotels, focusing on revenue generation and team development
✅ Oversee marketing strategies, client engagement, and community involvement to enhance the hotel's presence and profitability
✅ Provide comprehensive training and development to enhance team capabilities
✅ Collaborate with cross-functional teams to optimize revenue strategies and pricing
✅ Conduct regular sales performance analysis and develop enhancement plans
✅ Facilitate client site visits, handle on-site negotiations, and coordinate pre- and post-conference activities
✅ Actively participate in local community activities to enhance the hotel’s presence and reputation
ASSUMPION: This role requires strong leadership, strategic planning, and excellent communication skills to manage a portfolio of hotels and drive sales growth.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or equivalent experience
Experience: 5+ years of hotel or industry-related experience, with a strong background in sales and marketing
Required Skills:
- Proven performance achieving individual and team sales productivity goals
- Demonstrated experience with industry-specific sales programs, including Microsoft Office, Delphi.fdc, and/or CI/TY
- Strong leadership, strategic planning, and excellent communication skills
- Ability to manage multiple priorities and deadlines
- Proficiency in English
Preferred Skills:
- 5+ years of hotel sales and marketing experience
- 3+ years successfully directing a sales, catering, or similar team
- Working knowledge of ProfitSword forecasting and Workday
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in sales leadership, with a strong background in the hospitality industry and proficiency in industry-specific sales programs.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-senior level sales roles in the hospitality industry)
Benefits:
- Competitive pay and great benefits
- Exclusive travel discounts at Marriott and Hilton properties
- 401k plans
- Comprehensive medical insurance
- Additional property-specific perks
Working Hours: Full-time, typically 40 hours per week, with some flexibility
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level sales roles in the hospitality industry. Actual compensation packages are based on a wide array of factors unique to each candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, focusing on hotel and asset management
Company Size: Medium (5,001-10,000 employees)
Founded: 2015, with headquarters in Alpharetta, Georgia
Company Description:
- Atrium Hospitality is a leading hotel and asset management company overseeing a portfolio of 74 full-service and select-service hotels
- The company provides asset management and accounting services to a number of other hotel debt and equity investments held by their ownership groups
- Atrium Hospitality works to maximize the financial performance and value of every property and investment
Company Specialties:
- Hospitality
- Hotels
- Asset management
Company Website: http://atriumhospitality.com
ASSUMPTION: Atrium Hospitality is a well-established company in the hospitality industry, with a strong focus on maximizing the financial performance and value of its properties and investments.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: Reports directly to the Vice President of Sales & Marketing, with oversight of a portfolio of hotels and their respective DOSMs
Work Arrangement: Full-time, on-site, with limited remote work (5% travel requirement)
Growth Opportunities:
- Potential to expand portfolio of hotels under management
- Advancement to higher-level sales or management roles within the company
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers strong growth potential, with opportunities to expand the portfolio of hotels under management and advance to higher-level sales or management roles within the company.
🌍 Location & Work Environment
Office Type: Hotel-based, with a portfolio of hotels under management
Office Location(s): North Charleston, SC (home hotel), with additional hotels in the assigned portfolio
Geographic Context:
- North Charleston, SC is located in the Charleston-North Charleston metropolitan area
- The area is known for its rich history, cultural attractions, and beautiful beaches
- The hotel is conveniently located near major highways and attractions
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for travel and meetings
ASSUMPTION: The work environment is hotel-based, with a portfolio of hotels under management, offering a dynamic and fast-paced work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and leadership skills
- Strategic planning and problem-solving abilities
- Communication and interpersonal skills
- Industry knowledge and understanding of hotel operations
Application Tips:
- Tailor your resume and cover letter to highlight relevant sales and leadership experience
- Prepare for behavioral and situational interview questions, focusing on your sales and leadership skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Sales leadership, hotel management, revenue generation, team development, strategic planning, marketing oversight, client engagement, community involvement, hospitality industry
ASSUMPTION: The application process is competitive, with a focus on assessing sales and leadership skills, strategic planning, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Delphi.fdc or CI/TY (industry-specific sales programs)
- ProfitSword (forecasting)
- Workday (HR and business management platform)
- Various hotel-specific software and tools
ASSUMPTION: Proficiency in industry-specific sales programs, such as Delphi.fdc or CI/TY, and familiarity with hotel-specific software and tools are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Accountability
- Respect
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with clients and team members?
ASSUMPTION: Atrium Hospitality values candidates who demonstrate strong alignment with their core values, adaptability, and excellent communication skills.
⚠️ Potential Challenges
- Managing a portfolio of hotels, each with its unique needs and dynamics
- Balancing sales and marketing efforts across multiple properties
- Adapting to the evolving needs and priorities of the company and its hotels
- Maintaining a strong work-life balance while traveling and managing multiple properties
ASSUMPTION: This role presents unique challenges, including managing a portfolio of hotels, balancing sales and marketing efforts, and maintaining a strong work-life balance.
📈 Similar Roles Comparison
- Area Director of Sales & Marketing vs. Regional Director of Sales & Marketing: Both roles involve managing a portfolio of hotels, but the Area Director focuses on a specific geographic region, while the Regional Director oversees a broader geographic area
- Area Director of Sales & Marketing vs. Director of Sales & Marketing: The Area Director manages a portfolio of hotels, while the Director of Sales & Marketing focuses on a single property
- Career path comparison: This role offers growth opportunities, with potential advancement to higher-level sales or management roles within the company
ASSUMPTION: This role is similar to other sales leadership positions in the hospitality industry, with unique aspects related to managing a portfolio of hotels and driving revenue growth.
📝 Sample Projects
- Developing and implementing a strategic sales plan for a new hotel opening
- Reinvigorating sales efforts for an underperforming hotel in the portfolio
- Collaborating with the General Manager and Director of Revenue Management to optimize revenue strategies and pricing
ASSUMPTION: Sample projects may involve strategic planning, sales and marketing initiatives, and collaboration with cross-functional teams to drive revenue growth and enhance the hotel's profitability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the company's long-term growth plans?
- What are the most significant challenges facing the hotels in my portfolio, and how can I best address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for roles with travel requirements?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant sales and leadership experience
- Prepare for behavioral and situational interview questions, focusing on your sales and leadership skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
