📌 Core Information
🔹 Job Title: Area Growth Manager
🔹 Company: Aliaxis
🔹 Location: IN CH - Chandigarh, India
🔹 Job Type: On-site
🔹 Category: Sales & Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing sales of Ashirvad’s products in a defined geographic area
- Ensuring consistent, profitable growth in sales revenues
- Developing sales strategies and action plans
- Monitoring sales performance and providing productivity reports
- Collaborating with regional management and sales teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Sales Planning and Reporting: Accurately forecast annual, quarterly, and monthly revenue streams. Develop sales strategies to improve market share. Monitor area sales, analyze variances, and develop area-specific sales action plans.
✅ Sales Execution: Perform sales activities for major accounts, negotiate sales price and discounts, and support project sales. Drive and monitor distributor performance. Provide recommendations on new distributor appointment and management.
✅ Market Intelligence and Analysis: Gather market and competitor intelligence, evaluate market trends, and provide updates to regional heads with recommendations.
✅ Activations & Launches: Provide inputs to regional branding execution managers in devising apt branding initiatives for the area. Implement area-specific trade promotional/branding/marketing initiatives and conduct sales promotion activities.
✅ Resource Management and Development: Recruit, direct, organize, and motivate the sales team to accomplish specific sales objectives. Educate and train the sales team in various aspects of sales and business/financial matters.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 8+ years in sales and marketing roles
Required Skills:
- Problem-solving and analytical skills
- Ability to motivate and lead the sales team
- Experience in developing marketing and sales strategies
- Excellent oral and written communication and presentation skills
- Ability to build relationships and influence others
- Fluency in English and local languages
Preferred Skills:
- Experience in the building materials industry
- Knowledge of Microsoft Office Suite
ASSUMPTION: Candidates with experience in sales management and a proven track record of driving sales growth in a competitive market will be highly sought after.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Based on industry standards for a similar role and experience level)
Benefits:
- Medical insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Honesty, fairness, integrity, and a customer-first culture are the core values of Aliaxis
- The company specializes in plastics manufacturing, sales & service, and logistics
- Aliaxis is committed to innovation and going beyond customer expectations
Company Specialties:
- Plastics Manufacturing
- Sales & Service
- Logistics
Company Website: http://www.ipexna.com
ASSUMPTION: Aliaxis is a well-established company with a strong focus on customer satisfaction and employee development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Regional Head
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to Regional Head or other senior management roles
- Opportunities to gain experience in different product lines and markets
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop new skills.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Chandigarh, India
Geographic Context:
- Chandigarh is a union territory in India, known for its cleanliness and well-planned infrastructure
- The area has a humid subtropical climate, with hot summers and mild winters
- Chandigarh is home to several prominent educational institutions and IT companies
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: The work environment at Aliaxis is collaborative and supportive, with a strong focus on employee development and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Sales and marketing skills
- Leadership and team management abilities
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight relevant sales and marketing experience, as well as any experience in the building materials industry
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Aliaxis and the building materials industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Sales management, market analysis, strategic planning, team leadership, negotiation, communication, problem-solving, analytical skills, relationship building, sales strategy development, performance monitoring, training and development, project sales coordination, branding initiatives, distributor management, sales forecasting
ASSUMPTION: The interview process at Aliaxis is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for the sales and marketing industry, with a focus on data analysis and customer relationship management.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Fairness
- Integrity
- Customer-first mindset
Work Style:
- Collaborative and supportive work environment
- Focus on employee development and growth
- Encouragement of innovation and creativity
Self-Assessment Questions:
- Do you have a proven track record of driving sales growth in a competitive market?
- Are you comfortable working in a collaborative and supportive work environment?
- Do you have strong leadership and strategic planning skills?
ASSUMPTION: Candidates who align with Aliaxis' core values and work style will be the best fit for this role and the company.
⚠️ Potential Challenges
- Managing a large sales team and ensuring consistent performance across the area
- Developing and implementing effective sales strategies in a competitive market
- Adapting to changes in the market and adjusting sales strategies accordingly
- Balancing the demands of multiple stakeholders, including regional management, sales teams, and customers
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, strategic planning, and effective communication skills.
📈 Similar Roles Comparison
- Area Growth Manager vs. Regional Sales Manager: Area Growth Managers focus on a specific geographic area, while Regional Sales Managers oversee multiple areas and may have more strategic responsibilities
- Area Growth Manager vs. Sales Representative: Area Growth Managers have more responsibility for sales planning, strategy, and team management, while Sales Representatives focus on direct sales and customer relationships
- Career path: Area Growth Managers may progress to Regional Head or other senior management roles, while Sales Representatives may advance to Area Growth Manager or other sales leadership positions
ASSUMPTION: This role offers significant growth potential and can serve as a stepping stone to more senior management positions within the company.
📝 Sample Projects
- Developing and implementing a successful sales strategy for a new product launch in the assigned area
- Conducting market research and analysis to identify trends and opportunities in the building materials industry
- Coordinating with regional project sales managers to develop and convert leads for project sales
ASSUMPTION: These sample projects are designed to showcase the skills and knowledge required for the Area Growth Manager role and provide insight into the day-to-day responsibilities of the position.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the sales team in the assigned area, and how can this role address them?
- How does the company measure the success of the Area Growth Manager role, and what are the key performance indicators?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the work environment, as well as to demonstrate the candidate's interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales and marketing experience, as well as any experience in the building materials industry
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Research Aliaxis and the building materials industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
