📌 Core Information
🔹 Job Title: Area Marketing Representative
🔹 Company: Richardson International
🔹 Location: Wadena, SK, Canada
🔹 Job Type: Full-Time
🔹 Category: Agriculture, Sales & Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong customer relationships in the agriculture industry
- Selling crop inputs such as seed, fertilizer, and crop protection products
- Purchasing grain and coordinating logistics for grain movement
- Managing credit within the assigned region
ASSUMPTION: This role requires a balance of sales, customer service, and logistics skills, with a strong focus on building and maintaining customer relationships in the agriculture industry.
📋 Key Responsibilities
✅ Maintain strong customer relationships and act as the key contact with all farm customers, managing credit within the region
✅ Sell seed, fertilizer, and crop protection products to customers
✅ Purchase grain and coordinate the logistics of grain movement
ASSUMPTION: The role involves a significant amount of travel to customer locations, as well as working closely with other departments to ensure efficient grain movement and sales.
🎯 Required Qualifications
Education: Diploma or Degree in Agriculture, Business, or a related field
Experience: Several years of related agriculture experience
Required Skills:
- Strong communication and organizational skills
- Valid driver's license
- Experience in a merchandising role would be considered an asset
Preferred Skills:
- Fluency in French (an asset)
ASSUMPTION: While not explicitly stated, having a background in agriculture or sales within the agriculture industry would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for an Area Marketing Representative role in Canada is CAD 55,000 - 75,000 per year, based on experience and location.
Benefits:
- Competitive salary
- Pension
- Flexible benefits plan
- Training and career development opportunities
Working Hours: Full-time, with flexible hours during peak seasons
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Richardson International operates in the agriculture and food processing industry, with a focus on global agribusiness.
Company Size: Richardson International has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: 1857, with a rich history and commitment to Canadian agriculture
Company Description:
- Richardson International is Canada’s leading agribusiness and a global leader in agriculture and food processing
- Recognized as one of Canada’s Best Managed Companies, Richardson is committed to enhancing facilities, services, and investing in people and communities
- Richardson Pioneer, a division of Richardson International, supports Canadian farmers throughout the growing season, providing agronomic services, selling crop inputs, buying crops at harvest, and selling them to markets around the world
Company Specialties:
- Crop inputs (seed, fertilizer, crop protection products)
- Grain merchandising and logistics
- Global agribusiness
- Food and ingredients
- Retail
Company Website: http://www.richardson.ca
ASSUMPTION: Richardson International's extensive experience and commitment to the agriculture industry make it an attractive employer for those looking to build a career in the sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: Area Marketing Representatives report directly to the Ag Business Centre Manager
Work Arrangement: On-site, with frequent travel to customer locations
Growth Opportunities:
- Progression to a management role within Richardson Pioneer
- Expansion into other areas of Richardson International's diverse business portfolio
- Development of skills and expertise through training and career development opportunities
ASSUMPTION: The role offers opportunities for career growth and development within the company, as well as the chance to build a successful career in the agriculture industry.
🌍 Location & Work Environment
Office Type: Ag Business Centre, with a focus on customer-facing interactions and sales
Office Location(s): Wadena, SK, Canada
Geographic Context:
- Wadena is a small town in southern Saskatchewan, with a population of approximately 600 people
- The area is primarily agricultural, with a strong farming community
- The region experiences cold winters and warm summers, with average annual precipitation
Work Schedule: Full-time, with flexible hours during peak seasons (spring and fall)
ASSUMPTION: The role requires a strong commitment to customer service and sales, with a willingness to work flexible hours during peak seasons.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Ag Business Centre Manager
- Background check and reference checks
- Job offer
Key Assessment Areas:
- Sales skills and experience
- Customer service and relationship-building abilities
- Knowledge of the agriculture industry and crop inputs
- Logistics and organizational skills
Application Tips:
- Highlight relevant experience in agriculture, sales, or customer service
- Tailor your resume and cover letter to emphasize your understanding of the role and the agriculture industry
- Prepare examples of your sales achievements and customer service successes
ATS Keywords: Agriculture, Sales, Marketing, Crop Inputs, Grain, Logistics, Customer Service, Relationship Building
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring priorities.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Enterprise Resource Planning (ERP) system
- Logistics and transportation management software
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current technology stack and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Sustainability
- Innovation
Work Style:
- Customer-focused
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you have a strong commitment to customer service and sales?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a passion for the agriculture industry and a desire to build a successful career in the sector?
ASSUMPTION: Richardson International values employees who are committed to their customers, colleagues, and the company's success, and who embody the company's core values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent travel to customer locations
- Managing credit and collections for customers
- Dealing with the unpredictability of weather and its impact on farming and sales
- Competing with other crop input providers and grain buyers in the region
ASSUMPTION: The role presents unique challenges that require strong sales, customer service, and organizational skills, as well as the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Area Marketing Representatives differ from other sales roles in the agriculture industry in their focus on both selling crop inputs and purchasing grain
- This role is unique in its requirement for strong customer service and relationship-building skills, in addition to sales and logistics expertise
- Career progression in this role could lead to management positions within Richardson Pioneer or other areas of Richardson International's business portfolio
ASSUMPTION: The role of Area Marketing Representative is unique in its blend of sales, customer service, and logistics responsibilities, and offers opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and implementing a marketing plan to increase sales of a specific crop input product in the region
- Coordinating the logistics of grain movement for a large customer, ensuring efficient and timely delivery
- Managing credit and collections for a group of customers, maintaining strong relationships while ensuring timely payment
ASSUMPTION: The role involves a variety of projects and initiatives that require strong sales, customer service, and organizational skills, as well as the ability to adapt to a dynamic work environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the most challenging aspects of the role, and how have previous incumbents succeeded in overcoming them?
- How does the company measure the success of its Area Marketing Representatives?
- What opportunities are there for career progression within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by July 24, 2025
- Tailor your resume and cover letter to highlight your relevant experience in agriculture, sales, or customer service
- Prepare examples of your sales achievements and customer service successes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
