Area Marketing Team Liaison

📌 Core Information 🔹 Job Title: Area Marketing Team Liaison 🔹 Company: Encompass Health 🔹 Location: Altamonte Springs, Florida, United States 🔹 Job Type: Regular 🔹 Category: Healthcare 🔹 Date Posted: August 7, 2025 🚀 Job Overview Key aspects of this role include: - Developing business census based on strategic goals. - Cultivating strong relationships within an assigned territory. - Streamlining the referral-to-admission process. - Educating community, referral sources, and physicians on hospital programs and services. - Utilizing market analysis to identify new opportunities. - Responding to and overcoming admission barriers. - Conducting in-services and professional presentations. ASSUMPTION: This role requires a strong focus on relationship building, market analysis, and effective communication to drive growth through patient referrals. 📋 Key Responsibilities ✅ Develop business census based on strategic goals. ✅ Cultivate strong relationships within an assigned territory, prioritizing face-to-face connections. ✅ Aid in streamlining the referral-to-admission process. ✅ Educate community, referral sources, and physicians on hospital programs and services. ✅ Utilize market analysis to identify new opportunities. ✅ Respond to and overcome admission barriers and follow-up on admissions variables. ✅ Conduct in-services and professional presentations to various groups about services and outcomes. ASSUMPTION: The primary focus of this role is to cultivate and maintain strong referral relationships, ensuring a steady stream of patients for the rehabilitation hospital. 🎯 Required Qualifications Education: - Current state professional clinical licensure and CPR certification required. Experience: - Current driver's license in state where employed and acceptable driving record according to company policy. - Preferably, a Bachelor's degree or equivalent professional experience. - Two or more years of clinical or healthcare tech experience preferred. - One or more years in nurse liaison or successful healthcare sales preferred. - CRRN certification preferred. Required Skills: - Comprehensive knowledge of healthcare operations, legal frameworks, market trends, and competitive analysis. - Strong communication, presentation, and relationship-building skills. - Excellent problem-solving skills. - Ability to work effectively in a team and collaborate with various stakeholders. Preferred Skills: - Proficiency in using market analysis tools and techniques. - Experience with healthcare sales or marketing strategies. ASSUMPTION: Given the nature of the role, candidates with a strong clinical background, sales experience, and excellent communication skills will be most successful. 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (AI-estimated, based on industry standards for similar roles, experience levels, and location) Benefits: - Affordable medical, dental, and vision plans for both full-time and part-time employees and their families. - Generous paid time off that accrues over time. - Opportunities for tuition reimbursement and continuous education. - Company-matching 401(k) and employee stock purchase plans. - Flexible spending and health savings accounts. - A vibrant community of individuals passionate about the work they do. Working Hours: Full-time, weekend shifts ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. The benefits package is comprehensive and designed to support employees' well-being and professional growth. 📌 Applicant Insights 🔍 Company Context Industry: Hospitals and Health Care Company Size: 10,001+ employees Founded: 1984 Company Description: Encompass Health is the largest owner and operator of rehabilitation hospitals in the United States, providing high-quality, compassionate rehabilitative care for patients recovering from a major injury or illness. The company is ranked as one of Fortune’s 100 Best Companies to Work For and Modern Healthcare’s Best Places to Work in Healthcare. Company Specialties: Healthcare and Rehabilitation, Inpatient Rehabilitation, Physical Rehabilitation, Occupational Therapy, Physical Therapy, and Speech Therapy Company Website: http://encompasshealth.com/ ASSUMPTION: Encompass Health's extensive experience and reputation in the rehabilitation healthcare sector make it an attractive employer for professionals seeking to grow their careers in the industry. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Marketing Director or a similar leadership position within the organization. Work Arrangement: On-site, full-time, with weekend shifts required. Growth Opportunities: Potential career growth opportunities may include advancing to a marketing management role or transitioning to a different specialty within the company, such as hospital administration or clinical services. ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and healthcare sectors, with potential career advancement based on performance and experience. 🌍 Location & Work Environment Office Type: Rehabilitation hospital setting Office Location(s): 9001 Liberty Pkwy, Birmingham, Alabama 35242, US (corporate headquarters); Altamonte Springs, Florida, United States (job location) Geographic Context: Altamonte Springs is a suburban city in Seminole County, Florida, with a population of approximately 42,000. It is located about 15 miles north of Orlando and offers a mix of urban and rural environments. Work Schedule: Full-time, with weekend shifts required. ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on providing high-quality patient care and driving business growth through effective marketing strategies. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager or a panel of interviewers. 4. Final round interview with senior leadership. 5. Background check and reference check. 6. Job offer and onboarding. Key Assessment Areas: - Clinical knowledge and experience. - Sales and marketing skills. - Communication and presentation abilities. - Problem-solving and critical thinking. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your clinical background, sales experience, and problem-solving skills. - Research the company and its mission to demonstrate your enthusiasm and understanding of the organization. ATS Keywords: Clinical Rehab Liaison, Referral Relationship Management, Patient Assessments, Market Analysis, Healthcare Operations, Legal Frameworks, Competitive Analysis, Sales, Marketing, Relationship Building, Problem Solving, Education, Team Collaboration, Strategic Goal Development, Admission Process Streamlining, Community Engagement ASSUMPTION: The interview process for this role will focus on assessing the candidate's clinical knowledge, sales and marketing skills, and cultural fit within the organization. 🛠️ Tools & Technologies - Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot) - Market analysis tools (e.g., Google Trends, SEMrush, Ahrefs) - Presentation software (e.g., PowerPoint, Google Slides) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: The tools and technologies required for this role are standard for marketing and sales professionals, with a focus on market analysis, presentation, and customer relationship management. 👔 Cultural Fit Considerations Company Values: - Lead with empathy - Do what's right - Focus on the positive - Stand stronger together Work Style: - Collaborative and team-oriented - Results-driven and goal-focused - Adaptable and responsive to change - Strong communication and interpersonal skills Self-Assessment Questions: - How do you demonstrate empathy in your professional and personal life? - Can you provide an example of a time when you went above and beyond to do what's right? - Describe a situation where you focused on the positive, even in the face of adversity. - How do you contribute to a strong, cohesive team dynamic, and how have you supported your colleagues in the past? ASSUMPTION: Encompass Health values a positive, collaborative work environment, and candidates who align with these values will be most successful in the organization. ⚠️ Potential Challenges - Managing a large territory and maintaining strong relationships with various stakeholders. - Overcoming admission barriers and responding to changing market conditions. - Balancing the demands of a full-time, on-site role with weekend shifts. - Adapting to a dynamic work environment with a focus on providing high-quality patient care and driving business growth. ASSUMPTION: These challenges require strong communication, problem-solving, and time management skills, as well as the ability to work effectively in a fast-paced, demanding environment. 📈 Similar Roles Comparison - Area Marketing Team Liaison vs. Regional Sales Manager: - Both roles focus on driving business growth through effective relationship management and market analysis. - The Area Marketing Team Liaison has a stronger focus on clinical knowledge and patient referrals, while the Regional Sales Manager may have a broader product portfolio and more extensive sales experience. - Area Marketing Team Liaison vs. Healthcare Marketing Specialist: - Both roles require strong marketing skills and a focus on driving business growth. - The Area Marketing Team Liaison has a stronger focus on clinical knowledge and patient referrals, while the Healthcare Marketing Specialist may have a broader range of marketing responsibilities and less direct patient interaction. ASSUMPTION: These roles share some similarities but have distinct focuses and requirements, making them unique within the healthcare marketing sector. 📝 Sample Projects - Developing and implementing a targeted marketing campaign to increase patient referrals from specific healthcare providers. - Conducting market analysis to identify new opportunities for growth and expansion within the rehabilitation hospital sector. - Creating and delivering presentations to various groups, such as healthcare providers, community organizations, and patient support networks, to educate them about the hospital's programs and services. ASSUMPTION: These projects require strong market analysis, presentation, and communication skills, as well as a deep understanding of the healthcare industry and rehabilitation hospital sector. ❓ Key Questions to Ask During Interview - Can you describe the typical workweek for this role, and how do you balance the demands of full-time, on-site work with weekend shifts? - How does the company support its employees in managing work-life balance, especially for those working non-traditional hours? - Can you provide an example of a successful marketing campaign you've implemented in a healthcare setting, and what were the key factors that contributed to its success? - How does the company measure the success of its marketing efforts, and how do these metrics tie into the overall business strategy? - What opportunities are there for professional growth and development within the marketing department and the organization as a whole? ASSUMPTION: These questions will help you better understand the role's demands, the company's marketing strategies, and the opportunities for professional growth within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://encompasshealth.taleo.net/careersection/ext_2/jobdetail.ftl?job=2520657&lang=en - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a strong focus on your clinical background, sales experience, and problem-solving abilities. - Prepare for behavioral interview questions that focus on your clinical knowledge, sales experience, and problem-solving skills. - Research the company and its mission to demonstrate your enthusiasm and understanding of the organization. - Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.