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Field Marketing Manager - Enterprise & B2B Solutions

Redpin
Full-time
On-site
London, City of, United Kingdom
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager - Enterprise & B2B Solutions

πŸ”Ή Company: Redpin

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing integrated multi-channel campaigns targeting B2B audiences
  • Collaborating with sales and product teams to align messaging, content, and channel mix
  • Managing ABM activity for high-value accounts and refining vertical propositions based on market feedback
  • Supporting sales enablement through toolkits and collateral aligned to the buyer journey
  • Championing the voice of the market internally and providing insights on trends, competitors, and partner needs

ASSUMPTION: This role requires a strong understanding of B2B marketing dynamics and a proven track record in lead generation. The ideal candidate will have experience in fintech, SaaS, or professional services and be comfortable working in a fast-paced, international environment.

πŸ“‹ Key Responsibilities

βœ… Own and deliver B2B-specific marketing plans targeting decision-makers in key verticals to drive demand and engagement

βœ… Execute multi-channel campaigns across events and sponsorships, ABM, direct mail, paid media, and partner activations

βœ… Support sales enablement through toolkits and collateral aligned to the buyer journey

βœ… Collaborate with sales and content teams to deliver case studies, thought leadership, and lead nurture content

βœ… Lead strategic marketing partnerships with industry bodies and ensure maximum ROI from sponsorships, events, and campaign collaborations

βœ… Manage B2B performance including reporting on MQLs, campaign impact, and conversion rates, feeding into global dashboards

βœ… Manage B2B marketing budget and ensure spend delivers measurable ROI

βœ… Continuously test new tactics and channels to improve campaign performance

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable managing multiple projects and prioritizing tasks based on business needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B marketing or demand generation, ideally in fintech, SaaS, or professional services

Required Skills:

  • Proven success developing multi-channel campaigns with a strong ROI focus
  • Strong copywriting and messaging development skills
  • Strong command of ABM, lead nurturing, digital campaigns, and offline activation tactics
  • Understanding of consultative sales processes and B2B buyer behavior
  • Data-driven mindset with strong reporting and analysis capabilities. Proficiency with Salesforce preferred
  • Excellent stakeholder and project management skills
  • Confident communicator with strong written and verbal skills

Preferred Skills:

  • Experience in the financial services or payments industry
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the financial services or payments industry may have a competitive advantage in this role. Fluency in additional languages could also be beneficial for working with international clients and partners.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (based on industry standards for a Marketing Manager role in London with 5-10 years of experience)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and international work environment

Working Hours: Full-time (37.5 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically international payments and embedded software for the property market

Company Size: Medium (51-200 employees), offering a dynamic and collaborative work environment

Founded: 2004, with a history of growth and expansion in the international payments sector

Company Description:

  • Redpin simplifies life’s most important payments by connecting global citizens and businesses through its world-class payments network and human-centric customer service
  • The company operates two flagship brands, Currencies Direct and TorFX, and offers B2B and real estate solutions to streamline transactions and enhance user experience
  • Redpin has a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers around the globe

Company Specialties:

  • International payments and currency exchange
  • Embedded software for the property market
  • B2B and real estate solutions

Company Website: https://www.redpincompany.com/

ASSUMPTION: Redpin's focus on international payments and embedded software for the property market makes it an attractive option for candidates interested in the financial services industry and looking for opportunities in a growing and dynamic sector.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the marketing department and the broader organization

Reporting Structure: The Field Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and content

Work Arrangement: On-site, with flexibility for occasional remote work

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expansion into new markets and verticals, offering opportunities for international travel and exposure
  • Collaboration with cross-functional teams on strategic projects and initiatives

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to progress within the marketing department and the broader organization. The dynamic and international nature of the company also presents unique opportunities for professional development and exposure to new markets and verticals.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in central London

Office Location(s): London, United Kingdom

Geographic Context:

  • London is a major global financial hub, offering a vibrant and multicultural work environment
  • The city is home to numerous international financial institutions and technology companies
  • Redpin's central London location provides easy access to public transportation and amenities

Work Schedule: Full-time (37.5 hours per week), with flexibility for occasional remote work

ASSUMPTION: Redpin's central London location offers a dynamic and multicultural work environment, with easy access to public transportation and amenities. The company's modern and collaborative office space also fosters a productive and engaging work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-depth interview with the Head of Marketing and relevant stakeholders
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Marketing and campaign strategy development
  • Lead generation and nurturing techniques
  • Stakeholder management and communication skills
  • Data analysis and reporting capabilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
  • Prepare examples of successful multi-channel campaigns you've executed in the past
  • Demonstrate your understanding of the financial services industry and Redpin's business model during the interview

ATS Keywords: B2B marketing, demand generation, lead generation, multi-channel campaigns, ABM, lead nurturing, digital campaigns, stakeholder management, project management, data analysis, Salesforce, communication, reporting, ROI focus

ASSUMPTION: Redpin's interview process is designed to assess candidates' marketing and campaign strategy development skills, as well as their ability to manage stakeholders and analyze data. Candidates should prepare examples of successful multi-channel campaigns and demonstrate their understanding of the financial services industry and Redpin's business model to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo or similar marketing automation platform
  • Google Analytics
  • Microsoft Office Suite

ASSUMPTION: Proficiency in Salesforce, Marketo, Google Analytics, and the Microsoft Office Suite is essential for this role. Candidates with experience in these tools and technologies will be at a significant advantage during the application and interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Collaborative
  • Innovative
  • Accountable

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a data-driven approach to marketing and a strong focus on results?

ASSUMPTION: Redpin values candidates who are customer-centric, collaborative, innovative, and accountable. The ideal candidate will be comfortable working in a dynamic and fast-paced environment, collaborating with cross-functional teams, and using data to drive marketing strategies and campaigns.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Working with stakeholders across different time zones and cultures
  • Adapting to changes in the market and competitive landscape
  • Balancing the need for creativity and innovation with the requirement for data-driven decision-making

ASSUMPTION: The Field Marketing Manager role at Redpin presents several challenges, including managing multiple projects and priorities, working with stakeholders across different time zones and cultures, and balancing creativity and innovation with data-driven decision-making. Candidates should be comfortable working in a fast-paced and dynamic environment and able to adapt to changes in the market and competitive landscape.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on B2B audiences and enterprise clients
  • Redpin's focus on international payments and embedded software for the property market sets it apart from other financial services companies
  • This role offers significant growth potential within the marketing department and the broader organization

ASSUMPTION: The Field Marketing Manager role at Redpin is unique in its focus on B2B audiences and enterprise clients within the international payments and embedded software for the property market. Candidates should be aware of the specific requirements and challenges of this role and how it differs from traditional marketing positions.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign targeting global payroll providers to increase brand awareness and generate leads
  • Managing an ABM program for high-value enterprise clients, including personalized content and events
  • Creating a thought leadership piece on the future of international payments in the property market, in collaboration with the content team

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Field Marketing Manager at Redpin might undertake. Candidates should be prepared to discuss their relevant experience and how it applies to these types of projects during the interview process.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for Redpin?
  • What are the key priorities for this role in the first 90 days?
  • How does Redpin support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing department in the next 12-24 months?
  • How does Redpin approach diversity, equity, and inclusion in its marketing efforts and company culture?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the marketing department's priorities and challenges. Asking thoughtful questions during the interview demonstrates a candidate's interest in and engagement with the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Greenhouse link
  • Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
  • Prepare examples of successful multi-channel campaigns you've executed in the past
  • Demonstrate your understanding of the financial services industry and Redpin's business model during the interview
  • Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.