📌 Core Information
🔹 Job Title: ASEAN Partner Marketing Manager (Indonesia)
🔹 Company: Hitachi Vantara Corporation
🔹 Location: Indonesia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing regional partner marketing plans to support channel sales teams and meet revenue goals.
- Collaborating with channel sales teams to identify regional needs and deliver marketing support that contributes to sales pipeline.
- Planning and executing partner events and localized campaigns to reach target partners.
- Working with cross-functional teams to drive awareness, demand, and pipeline for solutions.
- Managing marketing budgets, including MDF, and tracking spend on programs and campaigns.
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, as well as a strong understanding of the sales pipeline and how to work with sales teams to track, manage, and advance leads and opportunities from marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute regional partner marketing plans that align with overall business objectives and support channel sales teams in meeting regional revenue goals.
✅ Partner closely with channel sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline.
✅ Plan and execute partner events and localized partner campaigns that reach target partners.
✅ Collaborate with demand generation, product marketing, social media team, partner marketing, and other marketing functions to drive awareness and demand for solutions.
✅ Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition.
✅ Support and scale regional partner events and communications that help enable partners and build preference and trust with the ecosystem.
✅ Collaborate with the Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with partners.
✅ Manage marketing budgets, including MDF, and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
✅ Provide regular updates to marketing and sales on the status of marketing programs, how they are contributing to pipeline, and helping meet objectives.
✅ Plan and execute pre-event outreach and targeted event marketing to ensure engagement with key prospects.
✅ Lead post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or equivalent work experience
Experience: Minimum of 8 years of partner marketing experience in large, global B2B technology, software, and/or services companies
Required Skills:
- Strong understanding of the sales pipeline and how to collaborate with sales teams to track, manage, and advance leads and opportunities from marketing campaigns.
- Results-driven and customer-focused team player with a proven track record in B2B field marketing and demand generation functions.
- Experience working with channel partners as well as technology alliance partners and experience with MDF programs.
- Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
- Bilingual English and Indonesian preferred.
Preferred Skills:
- Experience in the IT services and IT consulting industry.
- Familiarity with Hitachi Vantara products and services.
ASSUMPTION: Candidates with experience in the IT services and IT consulting industry may have an advantage in understanding the company's products and services and the needs of its customers.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Indonesia, the estimated salary range for this position is IDR 30,000,000 - 40,000,000 per year (USD $2,070 - $2,760 per month).
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
- Flexible work arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for event planning and execution.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hitachi Vantara operates in the IT services and IT consulting industry, providing enterprise storage solutions, internet of things, big data, flash storage, cloud infrastructure, content mobility, digital transformation, and storage software.
Company Size: Hitachi Vantara is a mid-sized company with 5,001-10,000 employees globally, providing a collaborative and innovative work environment.
Founded: Hitachi Vantara was founded in 1959 as a subsidiary of Hitachi Ltd., a Japanese multinational conglomerate.
Company Description:
- Hitachi Vantara is The Data Foundation for Innovation, helping customers to automate, optimize, innovate, and wow their customers.
- The company represents Hitachi Vantara to customers and partners in APAC, establishing business and marketing relationships to understand customer challenges and deliver outstanding customer and partner experience.
- Hitachi Vantara champions diversity, equity, and inclusion, fostering a culture of empowerment and supporting the holistic health and wellbeing of its employees.
Company Specialties:
- Enterprise Storage Solutions
- Internet of Things
- Big Data
- Flash Storage
- Cloud Infrastructure
- Content Mobility
- Digital Transformation
- Storage Software
Company Website: https://www.hitachivantara.com/en-us/home.html
ASSUMPTION: Hitachi Vantara's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals looking to make a real-world impact with data.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a minimum of 8 years of partner marketing experience in large, global B2B technology companies.
Reporting Structure: The ASEAN Partner Marketing Manager reports directly to the manager of Regional & ASEAN Partner Marketing.
Work Arrangement: This role is based in Indonesia and requires 20% travel, primarily within the APAC region.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for mentorship and leadership within the marketing team.
- Hitachi Vantara's global presence provides opportunities for international career growth and development.
- The company's focus on innovation and digital transformation creates opportunities for employees to work on cutting-edge projects and technologies.
ASSUMPTION: Candidates with strong leadership skills and a desire to mentor and develop junior team members may find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Hitachi Vantara's office in Indonesia is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2535 Augustine Dr, Santa Clara, California 95054, US (headquarters); Indonesia office location not specified in the job listing.
Geographic Context:
- Indonesia is the world's fourth most populous country, with a diverse and growing economy.
- The country's strong focus on digital transformation and technology adoption creates opportunities for marketing professionals to work on high-impact projects.
- Indonesia's cultural diversity and vibrant business ecosystem make it an exciting place to live and work.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for event planning and execution.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are passionate about driving digital transformation may find this role and location particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth behavioral and situational interviews with cross-functional stakeholders.
- Final interview with the regional marketing director or another senior leader.
Key Assessment Areas:
- Candidates' understanding of the sales pipeline and how to collaborate with sales teams to track, manage, and advance leads and opportunities from marketing campaigns.
- Candidates' ability to develop and execute regional partner marketing plans that align with overall business objectives and support channel sales teams in meeting regional revenue goals.
- Candidates' experience working with channel partners as well as technology alliance partners and experience with MDF programs.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the keywords and phrases mentioned in the job listing.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Hitachi Vantara's products, services, and industry to demonstrate your understanding of the company and its offerings.
ATS Keywords: Partner Marketing, B2B Technology, Sales Pipeline Management, Demand Generation, Event Planning, Collaboration, Marketing Campaigns, Budget Management, Customer Acquisition, Communication, Cross-Functional Teamwork, Marketing Support, Co-Marketing Initiatives, Lead Conversion, Stakeholder Engagement, Results Driven
ASSUMPTION: Hitachi Vantara's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Event management platforms (e.g., Cvent, Bizzabo)
- Social media platforms (e.g., LinkedIn, Twitter)
ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and event management platforms, as well as proficiency in Microsoft Office Suite and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Inspire Innovation
- Deliver Exceptional Value
- Collaborate and Empower
- Act with Integrity
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving results and achieving business objectives
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working in a fast-paced, dynamic setting and driving results?
- Do you have experience working with channel partners and technology alliance partners, and managing MDF programs?
ASSUMPTION: Candidates who align with Hitachi Vantara's values and work style, and have experience working with channel partners and technology alliance partners, may find this role to be an excellent fit for their career goals and personal preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
- Working with channel partners and technology alliance partners may require additional communication and coordination efforts.
- The fast-paced and dynamic work environment may not be suitable for candidates who prefer a more structured or slower-paced work setting.
- Indonesia's diverse cultural landscape may present unique challenges in terms of communication and collaboration.
ASSUMPTION: Candidates should carefully consider their personal work style, communication preferences, and cultural adaptability when evaluating this role and its potential challenges.
📈 Similar Roles Comparison
- This role differs from other partner marketing positions in its focus on the APAC region and the need to collaborate with regional channel sales teams and partners to meet regional revenue goals.
- Industry-specific context: The IT services and IT consulting industry is dynamic and fast-paced, with a strong focus on digital transformation and innovation.
- Career path comparison: This role offers opportunities for mentorship and leadership within the marketing team, as well as international career growth and development.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and personal preferences when comparing it to other partner marketing positions.
📝 Sample Projects
- Developing and executing a regional partner marketing plan to support a channel sales team in meeting its quarterly revenue targets.
- Planning and executing a partner event or localized campaign to generate leads and drive pipeline for a new product launch.
- Collaborating with a technology alliance partner to co-create a joint marketing campaign that drives customer acquisition and preference for both companies' solutions.
ASSUMPTION: These sample projects illustrate the types of initiatives the ASEAN Partner Marketing Manager may be responsible for, highlighting the role's focus on collaboration, innovation, and driving business results.
❓ Key Questions to Ask During Interview
- Can you describe the regional channel sales teams and partners I will be working with, and how we will collaborate to meet regional revenue goals?
- How does this role fit into the broader marketing organization, and what opportunities are there for mentorship and leadership within the team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hitachi Vantara support the growth and development of its employees, particularly in the marketing team?
- What are the key challenges and opportunities for the company in the APAC region, and how does this role contribute to addressing them?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the opportunities for growth and development, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the keywords and phrases mentioned in the job listing.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research Hitachi Vantara's products, services, and industry to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
