📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Trend spotting and creative execution of engaging content
- Management of daily postings across various social media platforms
- Community engagement and interaction with followers
- Performance monitoring and strategy refinement
ASSUMPTION: This role requires a strong understanding of social media trends and gaming culture to create relevant and engaging content.
📋 Key Responsibilities
✅ Track and analyze viral trends, memes, formats, and audio across social media platforms
✅ Pitch and produce quick-turnaround content ideas that tie trending formats to the brand, games, and community
✅ Collaborate with designers and editors to bring content ideas to life with speed and style
✅ Manage daily posting across all key platforms, writing captions, hashtags, and CTAs
✅ Interact with followers in real time, respond to comments, and boost user-generated content (UGC)
✅ Run contests, polls, and campaigns that encourage shares and participation
✅ Monitor content performance, share insights, and help refine the content strategy
✅ Keep an eye on competitors and creators in the gaming/RMG space and do better
ASSUMPTION: The role may evolve based on the company's growth and changing market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in social media, content, or digital marketing
Required Skills:
- Obsession with social media and pop culture
- Hands-on with Reels, YouTube Shorts, and meme culture
- Excellent copywriting skills
- Basic skills in Canva, CapCut, or other quick-edit tools
- Passion for gaming, cards, or digital-first brands
Preferred Skills:
- Familiarity with gaming or digital-first brands
- Experience with social media analytics tools
ASSUMPTION: Strong communication skills and the ability to work in a fast-paced environment are crucial for this role.
💰 Compensation & Benefits
Salary Range: INR 4-6 lakhs per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Paid gift coupons
- Fitness plans
- Gadget allowances
- Fuel costs
- Family healthcare
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is an estimate and may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2012 (as Junglee Games, now part of Flutter International)
Company Description:
- With over 140 million users, Junglee Games is a leader in the online skill gaming space
- Part of the Flutter Entertainment Group, Junglee Games offers notable games like Howzat, Junglee Rummy, and Junglee Poker
- Junglee Games is a blend of innovation, data science, cutting-edge tech, and a values-driven culture
Company Specialties:
- Online skill gaming
- Social media marketing
- Data-driven decision making
- Innovative and responsible gaming
Company Website: www.jungleegames.com
ASSUMPTION: As a large enterprise, Flutter International offers a wide range of opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Senior Brand & Sponsorship Specialist
Work Arrangement: On-site, full-time with flexible working hours
Growth Opportunities:
- Potential to grow into a Brand Manager role
- Opportunities to work on various brands within the Flutter International portfolio
- Chance to gain experience in a global gaming and entertainment company
ASSUMPTION: The role offers opportunities for career progression based on performance and company growth.
🌍 Location & Work Environment
Office Type: On-site, modern office space
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Gurgaon is a major IT hub and a significant contributor to India's economy
- Gurgaon offers a mix of urban and suburban living with numerous amenities
- Gurgaon is well-connected by road, rail, and air, making it easily accessible from other major cities
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM with a 1-hour lunch break
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with company values
- Social media and content creation skills
- Problem-solving and analytical skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content creation skills
- Showcase your understanding of gaming culture and trends
- Prepare examples of your previous work that demonstrate your creativity and ability to engage audiences
- Research the company and its brands to show your enthusiasm and knowledge
ATS Keywords: Social media, content creation, digital marketing, trend spotting, community engagement, copywriting, gaming knowledge, data analysis
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the company's current needs.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, YouTube, Telegram, etc.)
- Content creation tools (Canva, CapCut, etc.)
- Social media analytics tools (optional)
ASSUMPTION: The required tools and technologies may change based on the company's evolving needs and market trends.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data
- Inspire Extreme Ownership
- Lead with Love
- Embrace Change
- Play the Big Game
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you align with the company's values, particularly 'Value Customers & Data' and 'Play the Big Game'?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of social media trends and gaming culture?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires close collaboration with the team and alignment with the company's values.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends
- Managing multiple social media platforms and content creation tasks simultaneously
- Maintaining a consistent brand voice while adapting to new trends and formats
- Working in a large, global organization with diverse teams and brands
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for social media and gaming culture.
📈 Similar Roles Comparison
- This role is similar to a Junior Social Media Manager or Content Creator position in the gaming or entertainment industry
- However, this role focuses specifically on trend-based content and requires a strong understanding of gaming culture
- Career progression in this role could lead to a Brand Manager position within the company
ASSUMPTION: While similar roles may exist in other industries, this role is unique due to its focus on gaming and trend-based content.
📝 Sample Projects
- Creating a viral social media campaign for a new game launch
- Developing a series of memes or reels that showcase the brand's personality and engage users
- Analyzing social media performance data to inform content strategy and improve engagement
ASSUMPTION: These sample projects demonstrate the creative and analytical aspects of the role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company's brands?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the team collaborate and support each other in this fast-paced environment?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your social media and content creation skills
- Prepare examples of your previous work that demonstrate your creativity and ability to engage audiences
- Research the company and its brands to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
