Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: LUXASIA

🔹 Location: Singapore

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for luxury beauty brands
• Managing CRM, digital marketing, PR, social media, and retail execution
• Collaborating with cross-functional teams to drive brand growth and sales
• Analyzing market trends and competitors to inform strategic decisions

ASSUMPTION: This role requires a strong understanding of the luxury beauty industry, consumer marketing, and CRM strategies. The ideal candidate will have experience in brand management, marketing, and retail/commercial experience.

📋 Key Responsibilities

✅ Develop and implement go-to-market channel marketing plans, including promotion, animation partnerships, and consumer activations

✅ Ensure timely and perfect execution of all marketing activations offline and online

✅ Key role in new POS openings, including boutiques and SIS

✅ Analyze potential partner relationships for product range, positioning strategy, pricing, and promotions

✅ Consolidate and update marketing team on post-campaign reports and provide sales results and analysis

✅ Responsible for all forecasting and sampling management for product launches and trade and retailer activities

✅ Define the brand’s local CRM campaign priorities, build CRM campaign calendar, and ensure customer segmentation remains up-to-date and relevant

✅ Strategize, develop, and execute CRM programs for the brand

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: More than 2 years of brand management and/or marketing experience in beauty and/or FMCG industry

Required Skills:

• Proven track record of driving sales growth and brand awareness
• Strong analytical skills and problem-solving abilities
• Excellent communication and presentation skills
• Proven ability to manage and motivate teams
• Strong understanding of P&L management
• Keen interest and passion for beauty

Preferred Skills:

• Experience in luxury beauty or consumer brand
• Good business insights to the industry and strong business acumen
• Strong understanding of CRM strategy and analytics

ASSUMPTION: The ideal candidate will have experience in luxury beauty or consumer brand, with a strong understanding of consumer marketing and P&L management.

💰 Compensation & Benefits

Salary Range: SGD 5,000 - 7,000 per month (Estimated, based on industry standards for mid-level marketing roles in Singapore)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on luxury beauty products

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Singapore. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LUXASIA operates in the luxury beauty retail industry, with a focus on omnichannel brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management.

Company Size: LUXASIA is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and development.

Founded: LUXASIA was founded in 1986 and has since grown to become the leading omnichannel brand-builder in Asia Pacific, with a portfolio of over 100 luxury beauty brands.

Company Description:

• LUXASIA believes in the beauty within every talent and aims to grow and develop its employees
• The company offers a vast portfolio of luxury brands, enriching the lives of millions of consumers across Asia Pacific
• LUXASIA fosters a diverse and inclusive team that celebrates differences, embraces change, and drives results

Company Specialties:

• Luxury Beauty
• Omnichannel Retail
• Brand-building
• Consumer Marketing & Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's focus on luxury beauty brands and omnichannel retail provides a unique opportunity for candidates to gain experience in a dynamic and growing industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Assistant Brand Manager will report directly to the Senior Brand Manager or Business Manager and work closely with the General Manager.

Work Arrangement: This role is a hybrid position, requiring on-site work at LUXASIA's Singapore office and remote work.

Growth Opportunities:

• Potential career progression to Senior Brand Manager or Business Manager roles
• Expansion of responsibilities and leadership opportunities as the company grows
• Cross-functional collaboration and learning opportunities within LUXASIA's diverse portfolio of luxury beauty brands

ASSUMPTION: The Assistant Brand Manager role offers significant growth opportunities, as LUXASIA continues to expand its portfolio and enter new markets.

🌍 Location & Work Environment

Office Type: LUXASIA's Singapore office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 12 Tai Seng Street, Level 5 Luxasia Building, Singapore, 534118

Geographic Context:

• Singapore is a global hub for luxury retail and beauty brands
• The office is conveniently located near public transportation, with easy access to amenities and dining options
• The city-state offers a multicultural environment with a high standard of living and quality of life

Work Schedule: The work schedule is flexible, with core hours from 9:00 AM to 6:00 PM, Monday to Friday. Remote work arrangements are available.

ASSUMPTION: LUXASIA's Singapore office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Face-to-face interview with the hiring manager and relevant team members
• Final round interview with the General Manager

Key Assessment Areas:

• Marketing and brand management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with LUXASIA's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare examples of successful marketing campaigns or projects you've led
• Research LUXASIA's portfolio of luxury beauty brands and be ready to discuss your favorite brands and products

ATS Keywords: Luxury Beauty, Brand Management, Marketing, CRM, Digital Marketing, Retail Execution, Consumer Marketing, P&L Management, Beauty Industry

ASSUMPTION: The interview process at LUXASIA is designed to assess the candidate's marketing and brand management skills, as well as their cultural fit and alignment with the company's core values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Mailchimp)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Assistant Brand Manager will be expected to have proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Innovative and open to new ideas
• Results-driven and focused on execution

Self-Assessment Questions:

• How do you embody LUXASIA's core values in your daily work?
• Describe a time when you had to adapt to a significant change in the market or consumer behavior. How did you approach this challenge?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: LUXASIA's culture is dynamic, collaborative, and focused on driving results. Candidates should be comfortable working in a fast-paced environment and be open to embracing change and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the market or consumer behavior
• Balancing on-site and remote work responsibilities
• Working with a diverse portfolio of luxury beauty brands, each with its unique identity and target audience

ASSUMPTION: The Assistant Brand Manager role presents unique challenges, requiring strong project management skills, adaptability, and the ability to balance multiple priorities effectively.

📈 Similar Roles Comparison

• Assistant Brand Manager vs. Brand Manager: The Assistant Brand Manager role focuses on executing marketing strategies and managing CRM, while the Brand Manager role involves strategic planning and overseeing a team of Assistant Brand Managers.
• Luxury Beauty Industry vs. Consumer Goods Industry: The luxury beauty industry is more focused on exclusivity, craftsmanship, and high-end positioning, while the consumer goods industry caters to a broader market with a focus on mass appeal and accessibility.
• Career Path: Assistant Brand Manager → Brand Manager → Senior Brand Manager → Director of Brand Management

ASSUMPTION: The Assistant Brand Manager role is an excellent entry point into the luxury beauty industry, offering opportunities for career growth and development within LUXASIA's diverse portfolio of luxury beauty brands.

📝 Sample Projects

• Developing and executing a CRM campaign to re-engage lapsed customers for a luxury skincare brand
• Collaborating with the retail team to create a visually appealing and engaging in-store experience for a luxury fragrance brand
• Managing the launch of a new luxury makeup product line, including product sampling, influencer partnerships, and event planning

ASSUMPTION: The Assistant Brand Manager role offers a wide range of projects, from CRM campaign development to product launches and retail execution, providing opportunities to gain experience in various aspects of brand management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does LUXASIA support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LUXASIA approach work-life balance for its employees?
• What are the most rewarding aspects of working at LUXASIA, according to current employees?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your passion for luxury beauty brands
• Prepare examples of successful marketing campaigns or projects you've led, focusing on CRM, digital marketing, and retail execution
• Follow up with the LUXASIA HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.