📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: COMO Group
🔹 Location: Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Retail, Fashion
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand management and business opportunity analysis
- Budgeting, buying, and inventory planning
- Collaboration with Retail Operations and Marketing to meet sales targets
- Brand analysis, market research, and negotiation with suppliers
- Product training and visual merchandising coordination
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a keen eye for fashion trends. It involves close collaboration with various teams and stakeholders, and may require travel.
📋 Key Responsibilities
✅ Budgeting & Buying:
- Planning financial buy budgets with Retail Operations per season
- Pre-buy planning and option selection
- Merchandise assortment selection and procurement
- Retail pricing strategy and accurate purchase order management
- Supplier communication and delivery management
- Stock supply coordination with the warehouse
✅ Brand Analysis:
- Brand strategy recommendations to management
- Market visits and new concept research
- Contractual negotiations with principals
- Stock level monitoring and action planning
✅ Operational & Product Training:
- Marketing event support and outfit selection
- Visual merchandising communication
- Product knowledge training for sales staff
ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and cross-functional collaboration. It requires strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Degree in Retail Merchandising, Fashion Marketing, or related field
Experience: At least 5 years of relevant experience, including 3 seasons of buying experience
Required Skills:
- Strategic planning and analysis
- Budgeting and inventory management
- Brand analysis and market research
- Negotiation and communication skills
- Leadership and team management
- Excellent analytical skills and MS Excel proficiency
- Fashion trend awareness and product knowledge
- Ability to thrive in a fast-paced environment and meet deadlines
- Willingness to travel
Preferred Skills:
- Experience with retail operations and marketing
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in retail merchandising, fashion marketing, or a related field, along with relevant experience and a keen eye for fashion trends, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level brand management role in Thailand, the estimated salary range is THB 1,200,000 - 1,800,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive salary and bonus structure
- Health insurance and wellness benefits
- Opportunities for career growth and development
- Working in a dynamic and multicultural environment
Working Hours: Full-time, typically 40 hours per week. May require additional hours to meet deadlines or during peak seasons.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance. Benefits may also vary based on the company's policies and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: COMO Group operates in the retail and fashion industry, with a focus on contemporary living and a deep respect for authenticity. The company's interests extend across fashion, hospitality, wellness, specialty food, wine and dining, and philanthropy.
Company Size: COMO Group is a mid-sized company with 1,001-5,000 employees, providing a dynamic and multicultural work environment.
Founded: The COMO Group was founded in 1972 by Christina Ong and is headquartered in Singapore.
Company Description:
- COMO Group represents an integrated approach to contemporary living
- Its interests span fashion (Club 21), hospitality (COMO Hotels and Resorts), wellness (COMO Shambhala), specialty food, wine and dining, and philanthropy (COMO Foundation)
- The company aims to make a meaningful difference in the lives of its customers
Company Specialties:
- Fashion retail and distribution
- Hospitality and wellness
- Specialty food, wine, and dining
- Philanthropy and community engagement
Company Website: http://www.comogroup.com
ASSUMPTION: Working at COMO Group offers opportunities to engage with various aspects of the contemporary living industry, fostering a diverse and enriching work environment.
📊 Role Analysis
Career Level: This role is at the mid-level of the brand management career path, requiring a balance of strategic thinking and operational execution.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with Retail Operations, Marketing, and other internal teams.
Work Arrangement: This is an on-site role based in Thailand, with potential travel requirements for market visits and events.
Growth Opportunities:
- Progression to a Brand Manager or Senior Brand Manager role
- Expansion into related fields within the COMO Group, such as hospitality or wellness
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the COMO Group, as well as the chance to gain experience in a dynamic and multicultural environment.
🌍 Location & Work Environment
Office Type: COMO Group's office in Thailand is a modern and dynamic workspace, reflecting the company's contemporary approach to living.
Office Location(s): Thailand
Geographic Context:
- Thailand is a vibrant and multicultural country, offering a rich and diverse work environment
- The fashion industry in Thailand is dynamic and growing, providing ample opportunities for professional development
- COMO Group's office is located in a bustling business district, offering easy access to amenities and transportation
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with additional hours required to meet deadlines or during peak seasons.
ASSUMPTION: Working in Thailand offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Brand Manager or another senior team member
Key Assessment Areas:
- Strategic thinking and analytical skills
- Fashion trend awareness and product knowledge
- Communication and negotiation skills
- Leadership and team management abilities
- Cultural fit and alignment with COMO Group's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your brand analysis, market research, and negotiation skills
- Demonstrate your understanding of the fashion industry and COMO Group's brand
- Show enthusiasm for the role and the company's mission
ATS Keywords: Brand Management, Budgeting, Buying, Inventory Planning, Retail Operations, Marketing, Fashion Trends, Strategic Planning, Negotiation, Leadership, Team Management, MS Excel, Product Knowledge, Visual Merchandising
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and their alignment with COMO Group's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Merchandising software (e.g., Lightspeed, Retail Realm)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant merchandising software is essential for this role. Familiarity with data analysis and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity and authenticity
- Excellence and innovation
- Collaboration and teamwork
- Respect and inclusivity
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with COMO Group's values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic and multicultural environment, and how have you navigated cultural differences in the past?
- How do you approach continuous learning and professional development, and how have you applied this in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong fit with COMO Group's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a dynamic and multicultural work environment
- Adapting to changes in the fashion industry and market trends
- Balancing strategic thinking with operational tasks
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a dynamic work environment to succeed in this role.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a greater emphasis on budgeting, buying, and inventory planning
- In the fashion retail industry, this role is typical for a mid-level brand management position, with a focus on strategic planning and operational execution
- Career progression in this role may lead to senior brand management positions or expansion into related fields within the COMO Group
ASSUMPTION: Candidates should research similar roles in the fashion retail industry to better understand the responsibilities and requirements of this position.
📝 Sample Projects
- Developing a seasonal open-to-buy plan and strategic inventory plan
- Attending seasonal buys and negotiating with suppliers
- Conducting market research and analyzing brand performance
- Planning and executing marketing events, including outfit selection and visual merchandising coordination
- Providing comprehensive product knowledge training to sales staff
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, providing candidates with a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- How does this role contribute to COMO Group's overall mission and strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does the company foster a dynamic and multicultural work environment, and what resources are available to support employees in navigating this environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare examples of your brand analysis, market research, and negotiation skills
- Demonstrate your understanding of the fashion industry and COMO Group's brand
- Show enthusiasm for the role and the company's mission
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
