Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: The Hershey Company

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategy and driving consumer demand to grow market share for allocated brands
• Collaborating with various departments such as Sales, R&D, Operation, and Finance
• Leading marketing initiatives under the supervision of country marketing leadership
• Conducting market, consumer, and customer analysis to derive data-driven actions

ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience working with multiple business partners.

📋 Key Responsibilities

✅ Developing brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins, and market share targets

✅ Building annual brand portfolio growth plans to achieve brand growth targets

✅ Conducting in-depth analysis of market, consumer, and customer analysis to derive data-driven actions

✅ Driving execution excellence by developing concepts, communication, in-store activations, agency management, product/packaging innovations, and relationship building

✅ Conducting ROI analysis to monitor, improve, and deliver optimum DME efficiency

ASSUMPTION: This role requires strong analytical and problem-solving skills to effectively manage multiple responsibilities.

🎯 Required Qualifications

Education: MBA from a reputed institute

Experience: 3-5 years of experience in brand marketing from FMCG companies

Required Skills:

• Strong functional marketing expertise across brand communication, brand building/activation, consumer insights, and new product development
• Leadership and communication skills across multiple business partners
• Strong thinking and problem-solving capabilities
• High ability to recognize market trends and organize information
• Excellent team player

Preferred Skills:

• Experience working closely with sales/retail teams, R&D/supply chain, and external agency partners

ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of brand marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition assistance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mumbai. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically Consumer Packaged Goods

Company Size: 10,001+ employees (Large enterprise)

Founded: 1894 (Over 130 years ago)

Company Description:

• Headquartered in Hershey, Pennsylvania, USA
• Iconic brands include HERSHEY'S, REESE'S, KIT KAT, JOLLY RANCHER, and more
• Committed to operating responsibly and supporting its people and communities

Company Specialties:

• Consumer Packaged Goods

Company Website: https://www.thehersheycompany.com/

ASSUMPTION: The Hershey Company is a well-established and reputable organization with a strong presence in the global market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the GM Marketing

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities
• Opportunities to work on high-profile brands and campaigns
• possibility to gain international experience as the company operates globally

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• Mumbai is a major commercial and financial hub with a diverse economy
• The city offers a mix of traditional and modern amenities, with a vibrant cultural scene

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and brand management skills
• Analytical and problem-solving abilities
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in brand marketing
• Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions related to marketing and brand management

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, New Product Development, FMCG, Brand Communication, Brand Building, Market Analysis, ROI Analysis

ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided on the company's career portal.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Assistant Brand Manager is working on.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Responsibility
• Community

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable collaborating with multiple business partners and stakeholders?
• Do you have strong analytical and problem-solving skills?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple responsibilities and priorities
• Working with diverse teams and stakeholders
• Adapting to a fast-paced and dynamic work environment
• Meeting tight deadlines and performance targets

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position may have a broader scope of responsibilities and require more collaboration with various departments
• In the FMCG industry, brand managers are expected to have a strong understanding of consumer behavior and market trends
• Career progression may involve moving into senior brand management or related marketing roles

ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a large, established organization.

📝 Sample Projects

• Developing a marketing strategy for a new product launch
• Conducting market research to identify consumer trends and preferences
• Managing a team to execute a marketing campaign, from concept to delivery

ASSUMPTION: These sample projects are illustrative and may vary depending on the specific needs of the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and engagement with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions related to marketing and brand management
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.