π Core Information
πΉ Job Title: Assistant Brand Manager
πΉ Company: The Hershey Company
πΉ Location: Mumbai, Maharashtra, India
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing brand strategy and driving consumer demand to grow market share for allocated brands
- Collaborating with various departments such as Sales, R&D, Operation, and Finance
- Leading marketing initiatives under the supervision of country marketing leadership
- Conducting market, consumer, and customer analysis to derive data-driven actions
ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience working with multiple business partners.
π Key Responsibilities
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Developing brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins, and market share targets
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Building annual brand portfolio growth plans to achieve brand growth targets
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Conducting in-depth analysis of market, consumer, and customer analysis to derive data-driven actions
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Driving execution excellence by developing concepts, communication, in-store activations, agency management, product/packaging innovations, and relationship building
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Conducting ROI analysis to monitor, improve, and deliver optimum DME efficiency
ASSUMPTION: This role requires strong analytical and problem-solving skills to effectively manage multiple responsibilities.
π― Required Qualifications
Education: MBA from a reputed institute
Experience: 3-5 years of experience in brand marketing from FMCG companies
Required Skills:
- Strong functional marketing expertise across brand communication, brand building/activation, consumer insights, and new product development
- Leadership and communication skills across multiple business partners
- Strong thinking and problem-solving capabilities
- High ability to recognize market trends and organize information
- Excellent team player
Preferred Skills:
- Experience working closely with sales/retail teams, R&D/supply chain, and external agency partners
ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of brand marketing will be most successful in this role.
π° Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in Mumbai)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Tuition assistance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mumbai. Actual salary may vary based on experience and performance.
π Applicant Insights
π Company Context
Industry: Manufacturing, specifically Consumer Packaged Goods
Company Size: 10,001+ employees (Large enterprise)
Founded: 1894 (Over 130 years ago)
Company Description:
- Headquartered in Hershey, Pennsylvania, USA
- Iconic brands include HERSHEY'S, REESE'S, KIT KAT, JOLLY RANCHER, and more
- Committed to operating responsibly and supporting its people and communities
Company Specialties:
Company Website: https://www.thehersheycompany.com/
ASSUMPTION: The Hershey Company is a well-established and reputable organization with a strong presence in the global market.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the GM Marketing
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunities to work on high-profile brands and campaigns
- possibility to gain international experience as the company operates globally
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
π Location & Work Environment
Office Type: Corporate office
Office Location(s): Mumbai, Maharashtra, India
Geographic Context:
- Mumbai is the capital city of Maharashtra and the most populous city in India
- Mumbai is a major commercial and financial hub with a diverse economy
- The city offers a mix of traditional and modern amenities, with a vibrant cultural scene
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing and brand management skills
- Analytical and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in brand marketing
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions related to marketing and brand management
ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, New Product Development, FMCG, Brand Communication, Brand Building, Market Analysis, ROI Analysis
ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided on the company's career portal.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Assistant Brand Manager is working on.
π Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Responsibility
- Community
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable collaborating with multiple business partners and stakeholders?
- Do you have strong analytical and problem-solving skills?
ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.
β οΈ Potential Challenges
- Managing multiple responsibilities and priorities
- Working with diverse teams and stakeholders
- Adapting to a fast-paced and dynamic work environment
- Meeting tight deadlines and performance targets
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.
π Similar Roles Comparison
- Compared to other brand manager roles, this position may have a broader scope of responsibilities and require more collaboration with various departments
- In the FMCG industry, brand managers are expected to have a strong understanding of consumer behavior and market trends
- Career progression may involve moving into senior brand management or related marketing roles
ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a large, established organization.
π Sample Projects
- Developing a marketing strategy for a new product launch
- Conducting market research to identify consumer trends and preferences
- Managing a team to execute a marketing campaign, from concept to delivery
ASSUMPTION: These sample projects are illustrative and may vary depending on the specific needs of the business.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and engagement with the company's mission and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant skills and experiences mentioned in the job description
- Prepare for behavioral and situational interview questions related to marketing and brand management
- Follow up with the hiring manager after your interview to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.