T

Assistant Brand Manager

The Hershey Company
Full-time
On-site
Mumbai, Mahārāshtra, India
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager

πŸ”Ή Company: The Hershey Company

πŸ”Ή Location: Mumbai, Maharashtra, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing brand strategy and driving consumer demand to grow market share for allocated brands
  • Collaborating with various departments such as Sales, R&D, Operation, and Finance
  • Leading marketing initiatives under the supervision of country marketing leadership
  • Conducting market, consumer, and customer analysis to derive data-driven actions

ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience working with multiple business partners.

πŸ“‹ Key Responsibilities

βœ… Developing brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins, and market share targets

βœ… Building annual brand portfolio growth plans to achieve brand growth targets

βœ… Conducting in-depth analysis of market, consumer, and customer analysis to derive data-driven actions

βœ… Driving execution excellence by developing concepts, communication, in-store activations, agency management, product/packaging innovations, and relationship building

βœ… Conducting ROI analysis to monitor, improve, and deliver optimum DME efficiency

ASSUMPTION: This role requires strong analytical and problem-solving skills to effectively manage multiple responsibilities.

🎯 Required Qualifications

Education: MBA from a reputed institute

Experience: 3-5 years of experience in brand marketing from FMCG companies

Required Skills:

  • Strong functional marketing expertise across brand communication, brand building/activation, consumer insights, and new product development
  • Leadership and communication skills across multiple business partners
  • Strong thinking and problem-solving capabilities
  • High ability to recognize market trends and organize information
  • Excellent team player

Preferred Skills:

  • Experience working closely with sales/retail teams, R&D/supply chain, and external agency partners

ASSUMPTION: Candidates with experience in the FMCG industry and a strong understanding of brand marketing will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in Mumbai)

Benefits:

  • Medical, dental, and vision insurance
  • Retirement savings plan
  • Employee assistance program
  • Tuition assistance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mumbai. Actual salary may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, specifically Consumer Packaged Goods

Company Size: 10,001+ employees (Large enterprise)

Founded: 1894 (Over 130 years ago)

Company Description:

  • Headquartered in Hershey, Pennsylvania, USA
  • Iconic brands include HERSHEY'S, REESE'S, KIT KAT, JOLLY RANCHER, and more
  • Committed to operating responsibly and supporting its people and communities

Company Specialties:

  • Consumer Packaged Goods

Company Website: https://www.thehersheycompany.com/

ASSUMPTION: The Hershey Company is a well-established and reputable organization with a strong presence in the global market.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the GM Marketing

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

  • Potential to grow within the marketing department or take on additional responsibilities
  • Opportunities to work on high-profile brands and campaigns
  • possibility to gain international experience as the company operates globally

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

  • Mumbai is the capital city of Maharashtra and the most populous city in India
  • Mumbai is a major commercial and financial hub with a diverse economy
  • The city offers a mix of traditional and modern amenities, with a vibrant cultural scene

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Marketing and brand management skills
  • Analytical and problem-solving abilities
  • Communication and leadership skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in brand marketing
  • Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
  • Prepare for behavioral and situational interview questions related to marketing and brand management

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, New Product Development, FMCG, Brand Communication, Brand Building, Market Analysis, ROI Analysis

ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided on the company's career portal.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the Assistant Brand Manager is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Responsibility
  • Community

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering excellence
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you have experience working in a fast-paced, dynamic environment?
  • Are you comfortable collaborating with multiple business partners and stakeholders?
  • Do you have strong analytical and problem-solving skills?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple responsibilities and priorities
  • Working with diverse teams and stakeholders
  • Adapting to a fast-paced and dynamic work environment
  • Meeting tight deadlines and performance targets

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand manager roles, this position may have a broader scope of responsibilities and require more collaboration with various departments
  • In the FMCG industry, brand managers are expected to have a strong understanding of consumer behavior and market trends
  • Career progression may involve moving into senior brand management or related marketing roles

ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a large, established organization.

πŸ“ Sample Projects

  • Developing a marketing strategy for a new product launch
  • Conducting market research to identify consumer trends and preferences
  • Managing a team to execute a marketing campaign, from concept to delivery

ASSUMPTION: These sample projects are illustrative and may vary depending on the specific needs of the business.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and engagement with the company's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight relevant skills and experiences mentioned in the job description
  • Prepare for behavioral and situational interview questions related to marketing and brand management
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.