📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Pure Lifestyle Inc.
🔹 Location: Burnaby, British Columbia, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (not remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand marketing and communications team with field activities and duties
- Assisting in executing field marketing and brand awareness campaigns
- Collaborating with the marketing team to determine target audience preferences and develop brand strategies
- Cooperating with agency partners to plan and execute integrated brand awareness initiatives
- Educating target audiences about brands and promoting brand awareness
ASSUMPTION: This role is ideal for a recent graduate or someone with limited experience seeking to break into the marketing industry. It offers a unique opportunity to gain hands-on experience in brand management and marketing.
📋 Key Responsibilities
✅ Supporting the brand marketing and communications team with field activities and duties
✅ Assisting in the execution of field marketing and brand awareness campaigns
✅ Collaborating with the marketing team to determine target audience preferences and develop brand strategies
✅ Cooperating with agency partners to plan and execute integrated brand awareness initiatives
✅ Educating target audiences about brands and promoting brand awareness
✅ Performing other duties as assigned
ASSUMPTION: The role may involve some travel to attend events, client meetings, or other field activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in brand management, marketing, sales, or customer service
Required Skills:
- Strong communication skills (both verbal and written)
- Creativity and strategic thinking
- Strong project management skills
- Professional drive and desire to learn
- Ability to work cross-functionally and cooperatively
- Familiarity with marketing trends and best practices
Preferred Skills:
- Experience with marketing software or tools
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is the primary language of communication in the company and industry.
💰 Compensation & Benefits
Salary Range: CAD 42,000 - 52,000 per year (based on industry standards for entry-level marketing roles in Burnaby)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off (vacation, sick leave, and holidays)
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for field activities and events)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Small (11-50 employees) - A small company size offers opportunities for growth, close-knit teams, and a more personal work environment.
Founded: Pure Lifestyle Inc. was founded in [Year] and has been providing direct marketing services since then.
Company Description:
- Pure Lifestyle Inc. specializes in direct marketing, helping clients reach a broader audience through targeted campaigns.
- The company believes in the power of direct marketing to drive sales and growth.
- They offer a range of services, including brand management, field marketing, and customer service.
Company Specialties:
- Brand Management
- Field Marketing
- Customer Service
Company Website: https://www.purelifebc.ca/
ASSUMPTION: Pure Lifestyle Inc. is a small, privately-held company with a focus on direct marketing and brand management. They value close collaboration and personal growth among their employees.
📊 Role Analysis
Career Level: Entry-level - This role is ideal for recent graduates or individuals with limited experience seeking to break into the marketing industry.
Reporting Structure: The Assistant Brand Manager will report directly to the Brand Marketing and Communications Manager.
Work Arrangement: On-site, with flexibility for field activities and events
Growth Opportunities:
- Gaining hands-on experience in brand management and marketing
- Developing strong communication, project management, and strategic thinking skills
- Potential career progression to Brand Manager or similar roles with experience
ASSUMPTION: This role offers a unique opportunity for personal and professional growth in the marketing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 218-2688 Shell Rd, Richmond, British Columbia V6X-4E1, CA
Geographic Context:
- Burnaby is a suburban city located east of Vancouver, with a population of approximately 250,000.
- The city offers a mix of urban and suburban living, with easy access to nature and outdoor activities.
- Burnaby has a moderate oceanic climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for field activities and events)
ASSUMPTION: The work environment at Pure Lifestyle Inc. is collaborative and supportive, with a focus on personal growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Communication skills (both verbal and written)
- Creativity and strategic thinking
- Problem-solving skills
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your creativity, strategic thinking, and problem-solving skills
- Research the company and industry to show your enthusiasm and understanding of the role
ATS Keywords: Brand Management, Marketing, Sales, Customer Service, Project Management, Communication, Creativity, Strategic Thinking, Adaptability, Team Collaboration, Problem Solving, Market Awareness, Client Engagement, Field Marketing, Campaign Execution, Audience Education
ASSUMPTION: The application process at Pure Lifestyle Inc. is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software or tools (e.g., Hootsuite, Buffer, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Customer-centricity
- Continuous learning
Work Style:
- Collaborative and supportive
- Fast-paced and dynamic
- Focused on personal growth and development
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you comfortable working in a fast-paced and dynamic setting?
- Are you committed to continuous learning and personal growth?
ASSUMPTION: Pure Lifestyle Inc. values candidates who are collaborative, creative, and committed to continuous learning and personal growth.
⚠️ Potential Challenges
- Working on-site may not be suitable for candidates who prefer remote or hybrid work arrangements
- The role may require some travel for field activities and events
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more stable and predictable work setting
- Burnaby's suburban location may not be convenient for candidates who prefer to live in an urban area
ASSUMPTION: These challenges are inherent to the role and work environment, and candidates should carefully consider them before applying.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Junior Brand Manager: The Assistant Brand Manager role offers more hands-on experience and opportunities for growth, while the Junior Brand Manager role may involve more strategic decision-making and team leadership.
- Marketing industry context: The marketing industry is dynamic and fast-paced, with a strong focus on creativity, innovation, and data-driven decision-making.
- Career path comparison: This role can serve as a stepping stone to mid-level and senior marketing roles, such as Brand Manager, Marketing Manager, or Director of Marketing.
ASSUMPTION: Candidates should carefully consider their career goals and aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness among a specific demographic
- Collaborating with agency partners to create and implement an integrated marketing strategy for a new product launch
- Conducting market research to identify target audience preferences and develop data-driven brand strategies
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the brand marketing and communications team?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your creativity, strategic thinking, and problem-solving skills
- Research the company and industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
