📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Nestlé Malaysia
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to business strategy and brand marketing actions
- Managing PFME budget and ensuring effective use
- Analyzing market trends and proposing strategies
- Collaborating with cross-functional teams and agencies
- Innovating and renovating products to meet consumer needs
ASSUMPTION: This role requires a balance of strategic thinking, budget management, and cross-functional collaboration to drive brand success.
📋 Key Responsibilities
✅ Develop and update consumer portrait, understand in-store environment, contribute to category strategy, and define desired relative price
✅ Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive brand experiences
✅ Manage PFME budget, ensure optimum communication with Sales and CCSD, and maintain brand equity
✅ Assess market research/survey results, monitor competitor movements, analyze market trends, and propose relevant strategies and action plans
✅ Ensure adherence to Nestlé Quality, Legal, Regulatory & RIPA guidelines and drive innovation and renovation activities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 2-3 years of experience in Consumer Marketing and/or CCSD field sales experience
Required Skills:
- Consumer Marketing
- Brand Management
- Market Research
- Team Management
- Cross-Functional Collaboration
- Business Strategy
- Budget Management
- Consumer Engagement
- Innovation
- Product Launch
- Pricing Strategy
- Promotional Strategy
- Brand Equity
- Communication
- Category Strategy
- Market Trends Analysis
Preferred Skills:
- Experience in managing a team and working with cross-functional groups
- Developed and implemented business strategies aimed at increasing brand competitiveness
ASSUMPTION: Strong marketing and analytical skills, along with experience in brand management and team collaboration, are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: RM 7,000 - RM 10,000 per month (Estimated based on industry standards for 2-5 years of experience in Malaysia)
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Employee discounts on Nestlé products
- Training and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 5:30 PM (1 hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Malaysia. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Nestlé is the world's largest food and beverage company, operating in almost every country worldwide.
Company Size: 10,001+ employees. As a large corporation, Nestlé offers extensive resources and opportunities for career growth.
Founded: 1866. Nestlé was founded by Henri Nestlé in Vevey, Switzerland, and has since grown into a global leader in its industry.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer diverse career opportunities and exposure to various markets.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-3 years of experience and offers opportunities for growth within the marketing department.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including Sales and CCSD.
Work Arrangement: On-site, full-time. The role is based in Petaling Jaya, Selangor, Malaysia, with standard office hours.
Growth Opportunities:
- Advancement to Brand Manager or similar roles within the marketing department
- Expansion into different product categories or brands
- International assignments or relocation opportunities
ASSUMPTION: Success in this role can lead to career progression within Nestlé's marketing department or other functional areas.
🌍 Location & Work Environment
Office Type: Corporate office. Nestlé Malaysia's headquarters is located in Petaling Jaya, Selangor.
Office Location(s): Jalan PJU 7/3, Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a major city in Selangor, Malaysia, with a mix of urban and suburban environments
- The city offers a range of amenities, including shopping centers, restaurants, and entertainment options
- Petaling Jaya has a tropical rainforest climate, with high temperatures and humidity year-round
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break
ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing and brand management skills
- Analytical and problem-solving abilities
- Cross-functional collaboration and teamwork
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Prepare examples of successful brand campaigns or projects you've worked on
- Research Nestlé's brand portfolio and be prepared to discuss how your skills and experience align with the company's values and objectives
ATS Keywords: Consumer Marketing, Brand Management, Market Research, Team Management, Cross-Functional Collaboration, Business Strategy, Budget Management, Consumer Engagement, Innovation, Product Launch, Pricing Strategy, Promotional Strategy, Brand Equity, Communication, Category Strategy, Market Trends Analysis
ASSUMPTION: The application process may vary depending on the hiring manager or team, but generally follows a structured interview format to assess relevant skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Excellence
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving brand success and enhancing consumer experiences?
- Do you have strong analytical and problem-solving skills, with a focus on delivering results?
ASSUMPTION: Success in this role requires a strong cultural fit with Nestlé's values and work style, as well as a passion for driving brand success and enhancing consumer experiences.
⚠️ Potential Challenges
- Managing a tight budget and ensuring effective use of resources
- Balancing strategic planning with day-to-day tasks and project management
- Collaborating with cross-functional teams and managing stakeholder expectations
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on driving results.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: The former role focuses on supporting the Brand Manager in driving brand success, while the latter role is responsible for overall brand strategy and management
- Assistant Brand Manager vs. Marketing Coordinator: The former role requires more strategic thinking and brand management experience, while the latter role focuses on day-to-day marketing tasks and event coordination
- Assistant Brand Manager vs. Product Manager: The former role focuses on brand marketing and consumer engagement, while the latter role is responsible for product development, launch, and lifecycle management
ASSUMPTION: Understanding the differences between similar roles can help applicants determine the best fit for their career goals and skill sets.
📝 Sample Projects
- Developing and implementing a successful brand campaign to increase market share
- Conducting market research to identify consumer trends and preferences
- Managing the product innovation pipeline and launching new products
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Assistant Brand Manager role at Nestlé.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Sales and CCSD?
- What opportunities are there for professional development and growth within the marketing department?
- How does Nestlé support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Prepare examples of successful brand campaigns or projects you've worked on
- Research Nestlé's brand portfolio and be prepared to discuss how your skills and experience align with the company's values and objectives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
