Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: LotusBakeries

🔹 Location: Comines, Hauts-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and management of the Lotus Biscoff brand in France
• Executing marketing plans and analyzing market data
• Collaborating with various teams to identify growth opportunities
• Gaining hands-on experience in a dynamic international company

ASSUMPTION: This role is ideal for a student pursuing a degree in business or marketing, seeking a practical experience in the fast-paced consumer goods industry.

📋 Key Responsibilities

✅ Preparing and presenting monthly market data analyses using panels and competitive research

✅ Assisting in the management of a product portfolio, including new product launches and adaptations

✅ Developing and implementing digital activation plans, such as influencer marketing, social media management, and SEO strategies

✅ Contributing to strategic brand planning and growth opportunities in collaboration with global teams

✅ Animating brand projects internally among different departments

ASSUMPTION: The role may evolve based on the intern's autonomy, initiative, and the company's overall strategy.

🎯 Required Qualifications

Education: Pursuing a Bac+4/+5 degree in business or marketing

Experience: Previous internship experience in consumer goods, preferably using market panels

Required Skills:

• Strong digital marketing skills
• Proficient in Microsoft Office tools
• Good command of English (minimum B2 level)
• Excellent interpersonal skills and ability to convince and listen
• Analytical and innovative mindset
• Familiarity with market research and presentation skills

Preferred Skills:

• Experience with social media management tools
• Knowledge of SEO best practices
• Fluency in additional languages

ASSUMPTION: Applicants should have a genuine interest in marketing and be comfortable working with data and digital tools.

💰 Compensation & Benefits

Salary Range: Internships in France typically offer a monthly stipend. The exact amount may vary, but it usually ranges from €500 to €1,000 per month, depending on the company and the intern's level of education. ASSUMPTION: The provided salary range is an estimate and should be confirmed with the employer.

Benefits:

• Gain practical experience in a multinational company
• Opportunity to work on international brands
• Potential for growth and learning opportunities

Working Hours: Full-time (35 hours/week) with flexibility for students' schedules

ASSUMPTION: Working hours may vary depending on the intern's academic schedule and the company's needs.

📌 Applicant Insights

🔍 Company Context

Industry: LotusBakeries operates in the food and beverage manufacturing industry, focusing on indulgent and natural snacking segments.

Company Size: LotusBakeries has around 3,000 employees and achieved a revenue of EUR 1,063.0 million in 2023. It is listed on Euronext Brussels and is part of the BEL20-Index.

Founded: 1932, in Belgium

Company Description:

• Lotus Bakeries operates worldwide with brands including Lotus®, Biscoff®, nākd®, TREK®, BEAR®, Kiddylicious®, Peter’s Yard®, Dinosaurus®, Peijnenburg®, and Annas®.
• The company has production facilities in Belgium, the Netherlands, France, Sweden, South Africa, and the United States, with a third production facility for Biscoff under construction in Thailand.
• Lotus Bakeries has around 3,000 employees and achieved a revenue of EUR 1,063.0 million in 2023.

Company Specialties:

• Caramelised biscuits (Lotus Biscoff)
• Cake specialties and waffles
• Gingerbread
• Pepparkakor biscuits
• Healthy snacks
• Whole foods
• Baby snacks and meals

Company Website: http://www.lotusbakeries.com

ASSUMPTION: LotusBakeries is a dynamic and internationally oriented company, offering opportunities for growth and learning in the consumer goods industry.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager Biscoff France and work closely with various teams, including category managers, sales teams, and international brand managers.

Work Arrangement: On-site, full-time (35 hours/week) with flexibility for students' schedules

Growth Opportunities:

• Gain practical experience in brand management
• Develop skills in market research, data analysis, and digital marketing
• Potential for full-time employment after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in brand management and contribute to the success of international brands.

🌍 Location & Work Environment

Office Type: The Comines office is a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): Comines, France

Geographic Context:

• The Comines office is located in the Hauts-de-France region, near the Belgian border, offering a multicultural environment.
• The region is known for its rich history, cultural attractions, and easy access to nature.
• Comines is well-connected by road and public transportation, making it easily accessible from nearby cities.

Work Schedule: Full-time (35 hours/week) with flexibility for students' schedules

ASSUMPTION: The work environment at LotusBakeries is dynamic, collaborative, and focused on driving growth and innovation in the snacking industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Brand Manager Biscoff France and/or HR representative
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital marketing skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with LotusBakeries' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the Lotus Biscoff brand and the consumer goods industry
• Prepare examples of market research projects or digital marketing campaigns you've worked on
• Show enthusiasm for the brand and the opportunity to contribute to its success

ATS Keywords: Assistant Brand Manager, Marketing Intern, Consumer Goods, Market Research, Digital Marketing, Brand Management, Lotus Biscoff, France

ASSUMPTION: The application process for this role may vary depending on the company's needs and the number of applicants. It is essential to stay informed about the latest updates and communicate openly with the HR team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Search Console, SEMrush)
• Market research tools (e.g., Nielsen, Kantar)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and tasks assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• TEAM SPIRIT: Collaborate and support each other to achieve common goals
• OPEN DIALOGUE: Foster open communication and active listening
• PASSION: Demonstrate enthusiasm and commitment to our brands and products

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on driving growth and innovation

Self-Assessment Questions:

• How do you embody LotusBakeries' values in your daily work?
• Describe a time when you had to adapt to a new situation or project. How did you approach it?
• How do you stay organized and manage multiple tasks and priorities?

ASSUMPTION: LotusBakeries values a diverse and inclusive work environment, where employees can thrive and contribute to the company's success.

⚠️ Potential Challenges

• Balancing academic responsibilities with the demands of a full-time internship
• Adapting to a dynamic and fast-paced work environment
• Managing multiple projects and priorities
• Working with international teams and stakeholders

ASSUMPTION: These challenges can be overcome by effective time management, open communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is an entry-level position focused on supporting brand management activities
• Compared to other marketing internships, this role offers a unique opportunity to work on international brands and gain hands-on experience in a multinational company
• Career progression may include moving into a full-time brand management role or exploring other opportunities within the company

ASSUMPTION: This role offers a valuable starting point for a career in brand management and the consumer goods industry.

📝 Sample Projects

• Conducting market research and analyzing consumer trends for the Lotus Biscoff brand in France
• Developing and implementing a social media marketing campaign to increase brand awareness
• Assisting in the launch of a new product or flavor variant within the Lotus Biscoff range

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the intern may encounter during their time at LotusBakeries.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to the overall success of the Lotus Biscoff brand in France?
• What opportunities are there for professional development and growth within the company?
• How does LotusBakeries support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: These questions are designed to help the applicant better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of market research projects or digital marketing campaigns you've worked on
• Show enthusiasm for the brand and the opportunity to contribute to its success
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.