📌 Core Information
🔹 Job Title: Assistant Brand Manager (Controls)
🔹 Company: Scotts Miracle-Gro
🔹 Location: Marysville, OH
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing brand strategies to drive growth and profitability
- Managing daily operations and cross-functional teams
- Analyzing data to uncover insights for brand strategies and innovation
- Rotating through different business units for broader perspective and leadership development
ASSUMPTION: This role requires a high level of initiative, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Lead brand team and cross-functional partners through project execution
✅ Implement strategic initiatives in a rapidly-evolving consumer and customer landscape
✅ Manage portfolio of products through the product life cycle
✅ Articulate the voice of the consumer within the organization
✅ Analyze data to uncover insights that inform strategies, innovation, and new opportunities
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing
Experience: 1-3 years of experience in brand management at a consumer goods company
Required Skills:
- Project management experience with proven ability to multitask and deliver against deadlines
- Strong data analysis and interpretation skills
- Effective communication, collaboration, and influencing skills
- Ability to manage and manipulate P&L to deliver profitable results
Preferred Skills:
- MBA with a concentration in Marketing
- Experience in media planning, advertising, creative, and concept development
ASSUMPTION: While not explicitly stated, experience with Microsoft Office Suite (Excel, PowerPoint, Word) and marketing software tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $99,700 - $117,300 per year
Benefits:
- Medical, dental, and vision coverage
- Wellness reimbursement program
- 401K match (up to 7.5%)
- 15% discount on company stock
- Family planning support (up to $30,000 for adoption, fertility, and surrogacy)
- Employee resource groups focusing on diversity and inclusion, family, education, and sustainability
- Community service opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is a budgeted range and may vary based on factors such as skills, qualifications, experience, and geographical location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically lawn and garden products
Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1868, with a rich history and established brand presence in the lawn and garden industry
Company Description:
- Scotts Miracle-Gro is committed to helping people express themselves on their own piece of the Earth through industry-leading lawn and gardening products
- The company embraces its responsibility to create a better life for its associates and consumers, fostering a culture of growth and community involvement
- Scotts Miracle-Gro is deeply rooted in family and community, with a purpose to GroMoreGood™ everywhere
Company Specialties:
- Lawn care and gardening products
- Marketing, advertising, and promotion
- Sustainability and community involvement
Company Website: http://www.scottsmiraclegro.com
ASSUMPTION: Scotts Miracle-Gro is a well-established company with a strong brand presence and a commitment to sustainability and community involvement.
📊 Role Analysis
Career Level: Early career to mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports to the Brand Marketing team and works cross-functionally with various teams, including sales, supply chain, research & development, finance, creative, shopper, and external agency partners
Work Arrangement: Hybrid, with 3 days on-site at the Marysville, OH headquarters and 2 days remote
Growth Opportunities:
- Rotating through different business units to gain a broader perspective on the lawn and garden business and develop as a well-rounded leader
- Career growth through exploration and experiences rather than a predictable linear path
- Opportunities to work on high-impact projects and contribute to the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on leadership development and exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Marysville, OH
Geographic Context:
- Marysville is a suburb of Columbus, OH, offering a mix of urban and rural living with a lower cost of living compared to larger cities
- The area is known for its strong job market, with a diverse range of industries and employers
- Columbus offers a variety of cultural attractions, including museums, theaters, and sports teams, as well as outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement (3 days on-site)
ASSUMPTION: The Marysville office provides a professional and collaborative work environment, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the hiring manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and ability to analyze data to uncover insights
- Communication and collaboration skills, both written and verbal
- Initiative and adaptability in a fast-paced environment
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your ability to analyze data and uncover insights through specific examples or case studies
- Showcase your understanding of the lawn and garden industry and Scotts Miracle-Gro's products and brand
ATS Keywords: Brand management, project management, data analysis, consumer insights, marketing strategies, product life cycle, go-to-market strategies, cross-functional teams, stakeholder management, P&L management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who can demonstrate strong data analysis and project management skills, as well as a passion for the lawn and garden industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing software tools (e.g., CRM, marketing automation, market research platforms)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is required for this role, with data visualization tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and always act with honesty and transparency
- Respect: Value and appreciate the unique qualities and contributions of each individual
- Innovation: Embrace change and continuously seek new and better ways to grow our business
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change?
- Are you an effective communicator and collaborator, able to work well with cross-functional teams?
- Do you have a bias for action and an owner's mentality, with a strong focus on execution and results?
ASSUMPTION: Scotts Miracle-Gro values candidates who are adaptable, collaborative, and data-driven, with a strong focus on execution and results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong project management skills and the ability to multitask
- Working in a fast-paced, dynamic environment that may be subject to change and ambiguity
- Balancing competing priorities and stakeholders, requiring strong communication and collaboration skills
- Adapting to a hybrid work arrangement, with 3 days on-site and 2 days remote
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication and collaboration skills to succeed in this role.
📈 Similar Roles Comparison
- Assistant Brand Manager (Controls) vs. Brand Manager: The Assistant Brand Manager role focuses more on execution and project management, while the Brand Manager role has a broader strategic focus and more responsibility for overall brand performance
- Lawn and Garden Industry vs. Other Consumer Goods Industries: The lawn and garden industry is highly seasonal, with peak sales during spring and summer months, which may impact workload and resource allocation
- Scotts Miracle-Gro vs. Competitors: Scotts Miracle-Gro is a well-established company with a strong brand presence and a commitment to sustainability and community involvement, which may provide unique opportunities for growth and development
ASSUMPTION: This role offers unique opportunities for growth and development within the lawn and garden industry, with a focus on execution and project management.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and consumer insights
- Managing the product life cycle for an existing brand, from concept development to commercialization and maturity
- Analyzing sales results, customer insights, and market trends to identify opportunities for innovation and growth within a brand's portfolio
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Assistant Brand Manager (Controls) role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand marketing team structure, and what are the opportunities for growth and development?
- What are the key challenges facing the brand(s) I would be working on, and how can I contribute to driving growth and profitability?
- How does Scotts Miracle-Gro support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis and project management
- Prepare examples of your ability to analyze data and uncover insights, as well as your understanding of the lawn and garden industry and Scotts Miracle-Gro's products and brand
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
