Assistant Brand Manager (Controls)

📌 Core Information

🔹 Job Title: Assistant Brand Manager (Controls)

🔹 Company: Scotts Miracle-Gro

🔹 Location: Marysville, Ohio, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Executing brand strategies to drive growth and profitability
• Managing daily operations and cross-functional team actions
• Leading projects and implementing strategic initiatives
• Analyzing data to inform marketing strategies and innovation

ASSUMPTION: This role requires a strong understanding of brand management, project management, and data analysis skills. It also demands excellent communication and collaboration skills to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead your brand team and cross-functional partners through the execution of projects

✅ Implement strategic initiatives in a rapidly-evolving consumer and customer landscape

✅ Manage your portfolio of products through the product life cycle, from concept to maturity

✅ Articulate the voice of the consumer within the organization to satisfy their needs

✅ Analyze data, including sales results, customer insights, market research, and category trends, to uncover insights that inform strategies, innovation, and new opportunities that grow your business

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to balance competing priorities while maintaining a strong focus on the consumer.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing

Experience: 1-3 years of experience in brand management at a consumer goods company

Required Skills:

• Project management experience with proven ability to multitask and deliver against deadlines
• Strong analytical skills to distill data and tell a story
• Effective communication, collaboration, and influencing skills
• Ability to manage and manipulate P&L to deliver profitable results

Preferred Skills:

• MBA with a concentration in Marketing
• Experience in media planning, advertising, creative, and concept development

ASSUMPTION: While an MBA is preferred, a Bachelor's Degree in Marketing with relevant experience is considered equivalent. Strong project management skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $99,700 - $117,300 per year

Benefits:

• Medical, dental, and vision coverage
• Wellness reimbursement program
• 401K match (up to 7.5%)
• 15% discount on company stock
• Family planning support, adoption assistance, and more
• Employee resource groups focusing on diversity and inclusion, family, education, and sustainability
• Community service opportunities

Working Hours: Full-time, 40 hours per week. This role is on-site (Hybrid) with an expected office presence of 3 days per week.

ASSUMPTION: The salary range provided is based on the company's budgeted pay range for this role. Actual pay may vary based on skills, qualifications, experience, and geographical location.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on lawn and garden products

Company Size: 5,001-10,000 employees. This size allows for ample opportunities for growth and career development while maintaining a strong company culture.

Founded: 1868. Scotts Miracle-Gro has a rich history and a strong brand presence in the lawn and garden industry.

Company Description:

• Scotts Miracle-Gro is committed to helping people express themselves on their own piece of the Earth
• The company is dedicated to developing industry-leading lawn and gardening products
• Scotts Miracle-Gro embraces its responsibility to create a better life for its associates and consumers

Company Specialties:

• Lawn care and gardening products
• Marketing, advertising, and promotion
• Sustainability and community involvement

Company Website: http://www.scottsmiraclegro.com

ASSUMPTION: Scotts Miracle-Gro is a well-established company with a strong brand presence and a commitment to sustainability and community involvement. This company offers ample opportunities for growth and career development.

📊 Role Analysis

Career Level: Early to mid-career level. This role offers opportunities for growth and career advancement within the company.

Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including sales, supply chain, research & development, finance, creative, shopper, and external agency partners.

Work Arrangement: Hybrid, with an expected office presence of 3 days per week. This arrangement offers flexibility while maintaining a strong connection to the team and company culture.

Growth Opportunities:

• Rotating to other business units to gain a broader perspective on the lawn and garden business and develop as a well-rounded leader
• Advancing to a Brand Manager role or other leadership positions within the company
• Expanding skills and knowledge through various training and development opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to rotate to other business units and advance to leadership positions within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with an expected office presence of 3 days per week. The office is located in Marysville, a suburb of Columbus, Ohio.

Office Location(s): 14111 Scottslawn Road, Marysville, Ohio 43041, US

Geographic Context:

• Marysville is a suburb of Columbus, Ohio, offering a mix of urban and rural living
• The area is known for its strong job market, affordable housing, and high quality of life
• Columbus is home to a diverse range of industries, including technology, healthcare, and logistics

Work Schedule: Full-time, with an expected office presence of 3 days per week. The work schedule is flexible and accommodates a healthy work-life balance.

ASSUMPTION: The hybrid work arrangement and flexible work schedule offer a good balance between work and personal life, while the office location provides easy access to a variety of amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Brand management skills and experience
• Project management skills and experience
• Data analysis and interpretation skills
• Communication, collaboration, and influencing skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your experience with brand management, project management, and data analysis
• Demonstrate your understanding of the lawn and garden industry and Scotts Miracle-Gro's products and brand
• Showcase your ability to work effectively with cross-functional teams and manage competing priorities

ATS Keywords: Brand Management, Project Management, Data Analysis, Consumer Insights, Marketing Strategies, Cross-Functional Teams, P&L Management, Lawn and Garden, Consumer Goods

ASSUMPTION: The interview process will focus on assessing the candidate's brand management skills, project management skills, data analysis skills, and cultural fit with the company. The candidate should be prepared to discuss their experience with these areas and demonstrate their understanding of the lawn and garden industry and Scotts Miracle-Gro's products and brand.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The candidate should have experience with Microsoft Office Suite, project management tools, and data analysis tools. Familiarity with marketing automation tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Inclusion
• Innovation
• Performance

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and action-oriented
• Data-informed decision-making
• Strong communication and influencing skills

Self-Assessment Questions:

• How do your personal values align with Scotts Miracle-Gro's company values?
• Are you comfortable working in a hybrid environment with an expected office presence of 3 days per week?
• Do you thrive in a fast-paced, dynamic work environment with competing priorities?

ASSUMPTION: Scotts Miracle-Gro values a strong cultural fit with its employees. Candidates should assess their personal values, work style preferences, and comfort with the hybrid work arrangement and fast-paced work environment before applying.

⚠️ Potential Challenges

• Managing competing priorities and balancing multiple projects simultaneously
• Working effectively with cross-functional teams and external agency partners
• Adapting to a rapidly-evolving consumer and customer landscape
• Maintaining a strong focus on the consumer and their needs in a fast-paced work environment

ASSUMPTION: This role presents several challenges, including managing competing priorities, working effectively with cross-functional teams, and maintaining a strong focus on the consumer in a fast-paced work environment. Candidates should be comfortable with these challenges and eager to take on new opportunities.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to rotate to other business units and gain a broader perspective on the lawn and garden business
• This role is specific to the lawn and garden industry, requiring a strong understanding of consumer insights and market trends within this sector
• Career progression in this role may lead to advancement to a Brand Manager role or other leadership positions within the company

ASSUMPTION: This role offers unique opportunities for growth and career development compared to other brand management roles. Candidates should be interested in the lawn and garden industry and eager to take on new challenges and responsibilities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting consumer research to identify unmet needs and inform product innovation
• Managing the product life cycle, from concept to maturity, for an existing brand

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role. Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to manage and execute brand strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing strategy for the company?
• What opportunities are there for growth and development within this role and the company?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the brand and the industry, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your experience with brand management, project management, and data analysis
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.