📌 Core Information
🔹 Job Title: Assistant Brand Manager & Digital Consumer Experience
🔹 Company: Nestlé
🔹 Location: Maroussi, Greece
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively contributing to business priorities and digital brand plans
- Collaborating with cross-functional teams to enhance consumer experiences
- Managing CRM plans and analyzing consumer data to improve user experience
- Implementing brand activities to drive market excellence
ASSUMPTION: This role requires a strong understanding of CRM and website technologies, as well as digital marketing channels. The ideal candidate will have experience in FMCG or retail and be passionate about pets.
📋 Key Responsibilities
✅ Create, manage, and optimize in-market multi-brand CRM plans across digital platforms and touchpoints
✅ Implement tactics to target and retain consumers, analyze consumer data, and monitor CRM performance
✅ Participate in the development and finalization of annual brand plans for assigned brands
✅ Implement annual brand plans and ensure flawless execution of planned brand activities
✅ Support innovation and renovation pipeline for assigned brands and drive new launch communication
✅ Monitor generating demand data at brand level and collaborate with sales and demand & supply teams
✅ Plan brand executions in-store and participate in integrated commercial planning
✅ Build and maintain relationships with key internal and external stakeholders
✅ Perform brand marketing expenses setting and control
ASSUMPTION: This role requires strong project management, multitasking, and analytical skills to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: University Degree in Economics/Marketing/Digital Marketing or related field, and MBA/MSc in Marketing or related discipline
Experience: Minimum 2-3 years of brand management working experience
Required Skills:
- CRM and website platforms management and optimization experience
- Core understanding of CRM and website technologies, digital tools, UX/UI, and digital marketing channels
- Strong project and time management capabilities, multitasking mindset, and analytical skills
- Passion for pets
- Good communication and presentation skills and a team player
- Strong PC knowledge (Advanced MS Office), SAP knowledge
- Fluency in Greek & English
Preferred Skills:
- Experience in the FMCG or retail industry
- Knowledge of the Nestlé Purina PetCare business
ASSUMPTION: Candidates with relevant experience in brand management and a strong understanding of CRM and digital marketing channels will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Greece)
Benefits:
- Competitive salary and performance bonus
- Comprehensive pension, health care, and life insurance programs
- Increased parental leaves for both caregivers
- Flexible work plans
- Baby and pet support plans
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Greece. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global)
Founded: 1866 (Switzerland)
Company Description:
- World's largest food and beverage company
- Driven by a simple aim: unlocking the power of food to enhance quality of life for everyone
- Serves products and services for all stages of life, every moment of the day
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé is a large, global company with a wide range of products and services. This role is part of the Nestlé Purina PetCare business, which focuses on pet food and pet care products.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Group Brand Manager, Nestlé Purina PetCare
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to work on international projects and assignments
- Opportunities for professional development and training
- Possibility to progress to senior brand management roles
ASSUMPTION: This role offers opportunities for career growth and development within the Nestlé Purina PetCare business and the broader Nestlé organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Maroussi, Greece
Geographic Context:
- Maroussi is a suburb of Athens, Greece
- Nestlé's office is located in a modern business park with easy access to public transportation
- Greece offers a Mediterranean climate with mild winters and hot, dry summers
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is modern and professional, with a focus on collaboration and teamwork. The office is located in a convenient location with easy access to public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Brand management experience and skills
- CRM and digital marketing knowledge
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Nestlé values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and CRM/digital marketing skills
- Prepare examples of your past brand management projects and their outcomes
- Research Nestlé Purina PetCare and the Greek pet food market to demonstrate your understanding of the business
ATS Keywords: Brand Management, CRM, Digital Marketing, Pet Food, Nestlé Purina PetCare, Greece
ASSUMPTION: The application process may vary depending on the specific hiring manager or team. However, applicants can expect a thorough evaluation of their brand management experience and skills, as well as their cultural fit with Nestlé.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Microsoft Dynamics 365)
- Website platforms (e.g., WordPress, Adobe Experience Manager)
- Digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SAP
ASSUMPTION: The specific CRM, website, and digital marketing tools used may vary depending on the region or specific business unit within Nestlé.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Excellence
- Courage
- Integrity
- Stability
Work Style:
- Collaborative and team-oriented
- Focus on results and delivery
- Adaptability and flexibility
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Nestlé's values, particularly respect and excellence?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. Successful candidates will demonstrate a strong alignment with Nestlé's values and a collaborative, team-oriented work style.
⚠️ Potential Challenges
- Managing multiple brands and CRM plans simultaneously
- Balancing brand priorities and regional/central team expectations
- Adapting to a large, global organization with diverse teams and cultures
- Working in a fast-paced, dynamic environment with frequent changes and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on delivery and results.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Digital Marketing Specialist role in the FMCG or retail industry
- However, this role focuses specifically on the pet food category and requires a passion for pets
- Career progression in this role could lead to senior brand management roles within Nestlé Purina PetCare or other Nestlé businesses
ASSUMPTION: While this role shares similarities with other brand management or digital marketing roles, its focus on the pet food category and requirement for a passion for pets make it unique within the broader FMCG or retail industry.
📝 Sample Projects
- Developing and implementing a CRM plan to target and retain pet owners in Greece
- Analyzing consumer data to identify trends and opportunities for brand growth in the Greek pet food market
- Collaborating with regional and central teams to launch a new pet food product in Greece
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from CRM management and data analysis to cross-functional team collaboration and new product launches.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within Nestlé Purina PetCare and the broader Nestlé organization?
- What opportunities are there for professional development and growth within this role and the broader Nestlé organization?
- How does Nestlé support work-life balance for employees in this role?
- What are the key challenges facing the Greek pet food market, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing a strong interest in the company and the specific responsibilities of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé job portal
- Tailor your resume and cover letter to highlight your brand management experience and CRM/digital marketing skills
- Prepare examples of your past brand management projects and their outcomes
- Research Nestlé Purina PetCare and the Greek pet food market to demonstrate your understanding of the business
- Follow up with the hiring manager or HR representative within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
