- Job Title: Assistant Brand Manager - FTC, 11 Months
- Company: Wella
- Location: London, Wimbledon (2 days/week)
- Job Type: Temporary (11 months)
- Date Posted: May 20, 2025
- Experience Level: Entry-level to 2 years
- Work Arrangement: Hybrid (2 days on-site)
- Remote Status: On-site/Hybrid
- Category: Retail Hair
🚀 Job Overview
Wella Company is seeking an Assistant Brand Manager to support new campaigns and oversee in-store and media brand activations. This role is perfect for a self-motivated individual with energy, enthusiasm, and a 'can do' attitude. The ideal candidate will have previous marketing or e-commerce experience, strong data analysis skills, and a degree in Marketing, Business, or Management.
📋 Key Responsibilities
- In-Store POS & Retailer Media:
- Lead in-store perm and temp POS design and production.
- Manage budget and challenge costs when working with agencies.
- Refine activity to improve ROIs and implement successes.
- Digital Media:
- Lead the implementation of digital plans for brand campaigns.
- Work with global teams to receive fit-for-purpose, winning content.
- Partner with the comms team to select the strongest Influencer Marketing content for amplification in paid media.
- Collaborate with brand, sales, and trade teams to facilitate media tagging.
- Ecom Brand Visibility:
- Lead on digital conversations with customers and support with relevant content for their platforms.
- Ownership of CARS (Content, Assortments, Reviews & Search) tracking, improvement, and content implementation.
- Plan and track/optimize always-on search.
- Consumer/Customer Events:
- Work with brand, trade, and national account managers to develop and deliver brand presentations at retailer strategy meetings.
- Support brand team with organizing events and ad hoc key meetings.
- Translate insights/category data into action to support retailer sell-ins.
- Analysis:
- Conduct ad-hoc performance analysis and reporting of sales and shoppers' data.
- Track competitors' activity and industry trends, sharing key learnings with internal teams.
- Communication & Best Practice Sharing:
- Be a champion for Wella brands, maintaining regular dialogue cross-functionally to drive brand plans in relevant channels.
- Conduct regular store visits and track competitor activity, striving for best-in-class/disruptive communication.
🎯 Required Qualifications
- Education:
- Educated to degree level - Marketing/Business/Management desirable.
- Experience:
- Previous marketing or e-commerce experience.
- Experience working with UK retailers.
- Strong data analysis and interpretation skills.
- Proven project management and budgeting skills.
- Excellent communication skills with a track record of building strong relationships/collaboration.
- An entrepreneurial, self-starter mindset.
- A 'can do' attitude.
- Nice to Have:
- Assistant Brand Manager FMCG with 1-2 years' experience.
💰 Compensation & Benefits
- Salary Range: £28,000 - £32,000 per annum (pro-rated for 11 months) - *Based on industry standards for entry-level Assistant Brand Manager roles in London*
- *Assumption: Salary range is estimated based on market research and industry standards, as the job posting does not provide salary information.*
- Benefits:
- 25 days holiday + additional day off for your birthday.
- 3 days personal leave for your own significant life events.
- 2 paid days off for volunteering/charity work.
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution).
- Optional Family Private Medical Insurance Cover.
- Income Protection.
- Life Insurance (8x base salary up to £2 million payable in the event of your death in service of Wella).
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd).
- EAP (Employee Assistance Programme).
- Enhanced maternity, paternity, and adoption leave.
- Gym Benefits.
- Eye Tests.
- WOW Programme (Bonus following exit from KKR, eligible after successful probation. For permanent employees only).
- Workplace/Nursery Benefits.
- 4 weeks working remotely abroad.
- Early Friday Finish during Summer.
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 10,001+ employees
- Founded: 1908 (as a subsidiary of Procter & Gamble)
- Company Description: Wella Company is one of the world's leading beauty companies, comprised of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company enables consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
- Company Specialties: Hair care, color, styling, and treatments; nail care; and professional hair care products.
📊 Role Analysis
- Career Level: Entry-level to 2 years
- Reporting Structure: Reports directly to the Senior Brand Manager.
- Work Arrangement: Hybrid (2 days on-site at the Wimbledon office)
- Growth Opportunities: This role offers the opportunity to gain valuable experience in brand management and potentially progress to a permanent position within the company.
🌍 Location & Work Environment
- Office Type: Hybrid (2 days on-site)
- Office Location: Wimbledon, London
- Geographic Context: London, specifically Wimbledon, is a vibrant and diverse area with excellent transport links to the city center and surrounding areas. It offers a mix of urban and suburban living, with numerous parks, shops, and restaurants nearby.
- Work Schedule: The role requires working 40 hours per week, with 2 days on-site and the remaining days working remotely. The working hours are typically Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by a phone or video interview, and a final on-site interview with the hiring manager and other team members.
- Key Assessment Areas: Candidates can expect to be assessed on their marketing and data analysis skills, as well as their cultural fit with the company. The interview process may include case studies, presentations, or other tasks to evaluate the candidate's abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Research the company and the brand to demonstrate your enthusiasm and understanding of the business.
- Prepare for the interview by practicing common marketing and data analysis questions, as well as questions about your experience working with UK retailers.
- Be ready to discuss your 'can do' attitude and entrepreneurial mindset, and provide examples of how you have demonstrated these qualities in previous roles.
🛠️ Tools & Technologies
- The role requires proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), as well as experience with marketing and data analysis tools. Familiarity with project management software and CRM systems is also beneficial.
👔 Cultural Fit Considerations
- Company Values: Wella Company values commitment, collaboration, creativity, connectedness, and courage. Candidates should be able to demonstrate how their personal values align with these, and provide examples of how they have embodied these values in previous roles.
- Work Style: The ideal candidate will be self-motivated, proactive, and able to work independently as well as collaboratively. They should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.
⚠️ Potential Challenges
- The role is a temporary contract for 11 months, which may not suit candidates seeking long-term employment.
- The role requires a 'can do' attitude and the ability to hit the ground running, which may be challenging for candidates who prefer a more structured or supportive work environment.
- The role involves working with UK retailers, which may require candidates to have experience navigating complex retail landscapes and building strong relationships with key stakeholders.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: An Assistant Brand Manager role typically involves more tactical and operational responsibilities, while a Brand Manager role focuses more on strategic planning and leadership. This role offers an excellent opportunity for an entry-level candidate to gain valuable experience and potentially progress to a Brand Manager role.
- Industry-specific Context: The beauty industry is highly competitive and dynamic, with a strong focus on innovation and consumer trends. Candidates should be prepared to work in a fast-paced environment and be adaptable to industry changes.
📝 Sample Projects
- Developing and executing a successful in-store POS campaign for a new product launch.
- Analyzing customer data to identify trends and opportunities for improving e-commerce performance.
- Collaborating with the brand team to create engaging content for social media channels.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader brand management structure within the company?
- What are the most challenging aspects of working with UK retailers, and how can I best prepare for these?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by practicing common marketing and data analysis questions, as well as questions about your experience working with UK retailers.
- Be ready to discuss your 'can do' attitude and entrepreneurial mindset, and provide examples of how you have demonstrated these qualities in previous roles.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
