📌 Core Information
🔹 Job Title: Assistant Brand Manager Knorr
🔹 Company: Unilever
🔹 Location: Rome, Italy
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and implementation of local strategy for Knorr Meal Solutions and Mini Meals
- Leading innovation and renovation projects
- Developing and executing 360 communication plans
- Monitoring sell-out performance and proposing corrective actions
- Analyzing market trends, consumer behaviors, and competitors' activities
ASSUMPTION: This role requires a strong understanding of the Italian market, consumer behavior, and competition within the food industry.
📋 Key Responsibilities
✅ Lead Innovation and renovation projects, contributing to the launch of innovations and roll out global projects in the local market
✅ Lead 360 communication plan, working closely with BTL and ATL agencies
✅ Contribute to the development of local strategy and activation plan
✅ Monitor sell-out performance of the category and propose corrective actions to deliver business growth
✅ Analyze market trends and research, consumer behaviors, and competitors’ activity to identify opportunities and potential issues
✅ Lead e-commerce marketing activations on pure-player, omnichannel, and g-now platforms, supporting the e-commerce team to deliver business growth
✅ Ensure that all brands/projects expenditure is kept within the assigned budget
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Master’s degree in marketing or business administration (or equivalent)
Experience: Minimum 2 years of experience in Marketing
Required Skills:
- Excellent written and verbal communication skills in Italian and English
- Strong analytical skills and the ability to dive into brand's performance to develop a strong understanding
- Passionate about working in Marketing and being close to consumers, understanding their motives, drivers, barriers, and needs
- Action-oriented person with strong bias for action. Proactive and accountable for their projects
- Can comfortably work independently to deliver campaigns and product launches on time and in full
Preferred Skills:
- Experience in the food industry or relevant FMCG sector
- Knowledge of Unilever's brand portfolio
ASSUMPTION: Candidates with experience in the food industry or relevant FMCG sector may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (Based on market research for Marketing roles in Italy with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Flexible working arrangements
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: Salary range is estimated based on market research for similar roles in Italy. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the FMCG (Fast-Moving Consumer Goods) industry, focusing on consumer goods such as food, beverages, cleaning agents, and personal care products.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Unilever was founded in 1929, with a rich history and extensive brand portfolio.
Company Description:
- Unilever is a purpose-driven company, committed to making sustainable living commonplace
- Focuses on creating brands that improve the lives of consumers and communities
- Offers a flexible and inclusive working environment, promoting diversity and equal opportunities
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and diverse portfolio offer candidates the opportunity to work on various brands and projects, fostering career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand management and strategic development.
Reporting Structure: The Assistant Brand Manager will report directly to the Category Lead and work closely with regional and local teams, as well as cross-functional international teams.
Work Arrangement: This role requires on-site work in Rome, with occasional remote work or flexible hours as needed.
Growth Opportunities:
- Progression to Brand Manager or Senior Brand Manager roles
- Expansion into other brands or categories within Unilever's portfolio
- Opportunities to work on global projects and gain international experience
ASSUMPTION: Successful performance in this role may lead to career advancement opportunities within Unilever's marketing organization.
🌍 Location & Work Environment
Office Type: Unilever's Rome office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Uffici Roma, Via Paolo di Dono 3/A, Roma, Italy
Geographic Context:
- Rome is the capital and largest city of Italy, offering a rich cultural experience and vibrant lifestyle
- The city is well-connected by public transportation, making it easy to commute to work
- Rome's Mediterranean climate provides mild winters and warm, dry summers
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: Working in Rome offers candidates the opportunity to live and work in a historic and culturally rich city, with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the category lead or other senior stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Italian market and consumer behavior
- Showcase your passion for marketing and consumer insights
ATS Keywords: Marketing, Brand Management, Consumer Insights, Innovation, Project Management, Communication, Italian Market, Consumer Behavior
ASSUMPTION: Unilever's application process may vary depending on the role and location, but typically involves multiple interviews and assessments to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., SPSS, R, Python)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the Assistant Brand Manager works with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
Work Style:
- Collaborative and inclusive
- Results-driven and action-oriented
- Innovative and adaptable
Self-Assessment Questions:
- Do you align with Unilever's company values and culture?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-based work setting?
ASSUMPTION: Unilever values diversity and inclusion, seeking candidates who can contribute to and thrive in a multicultural work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional international teams, requiring strong communication and collaboration skills
- Adapting to a fast-paced, dynamic work environment
- Developing and implementing effective marketing strategies in a competitive market
ASSUMPTION: Successful candidates will possess strong project management, communication, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: Assistant Brand Managers typically have less experience and are responsible for supporting the Brand Manager in developing and executing marketing strategies, while Brand Managers have more autonomy and responsibility for driving brand growth and performance.
- Industry-specific context: The Italian food market is competitive and dynamic, with a strong focus on consumer trends and innovation.
- Career path comparison: Successful Assistant Brand Managers may progress to Brand Manager roles, with the opportunity to work on global projects and gain international experience.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their application and interview responses to highlight their relevant skills and experiences.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch in the Italian market
- Conducting consumer research to identify trends and insights, and using data-driven insights to inform marketing strategies
- Collaborating with cross-functional teams to develop and implement a global marketing project
ASSUMPTION: Sample projects should demonstrate the candidate's ability to work independently, collaborate with teams, and apply strategic thinking and analytical skills to marketing challenges.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Knorr in Italy?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Unilever support work-life balance for its employees?
- What is the team structure and dynamic for this role, and how does it foster collaboration and innovation?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates the candidate's interest in and understanding of the role, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing projects or campaigns, demonstrating your ability to develop and execute effective strategies
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
