ASSISTANT BRAND MANAGER - MARKETING

📌 Core Information

🔹 Job Title: Assistant Brand Manager - Marketing

🔹 Company: The Hartz Mountain Corporation

🔹 Location: Secaucus, New Jersey, United States

🔹 Job Type: Hybrid (3 days in-office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of marketing and innovation/renovation plans
• Analyzing sales performance and market trends to identify opportunities
• Collaborating with cross-functional teams to manage SKUs and inventory
• Contributing to consumer market research and eCommerce content development
• Assisting in the management of the annual plan and budget

ASSUMPTION: This role requires a strong background in marketing administration and a willingness to learn and grow in brand marketing. The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.

📋 Key Responsibilities

✅ Pull retail sales and shipment data to analyze trends and support new product development

✅ Develop P&Ls for new and existing items to evaluate pricing, cost, and trade support changes

✅ Monitor and analyze sales performance key drivers, and participate in the S&OP process

✅ Support SKU portfolio management and inventory management

✅ Contribute to consumer market research studies and analyze results

✅ Create and enhance eCommerce content, and support eCommerce marketing initiatives

✅ Coordinate packaging design and marketing materials approval

✅ Maintain knowledge of competitive activity and market trends

✅ Assist in the development and management of the annual plan and budget

✅ Maintain IRI database integrity for the category

ASSUMPTION: This role involves a mix of analytical, creative, and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field preferred

Experience: Minimum of 3 years in a senior marketing support role, with at least 2 years in Brand Marketing within a consumer-packaged goods company

Required Skills:

• Experience distributing products through traditional channels (grocery, mass, drug)
• Ability to manage multiple projects concurrently
• Strong written and verbal communication skills
• Proficiency in Microsoft Office Suite programs

Preferred Skills:

• Experience in the specialty retail channel
• Familiarity with pet care industry trends

ASSUMPTION: Candidates with relevant experience in consumer-packaged goods and a strong foundation in marketing will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for Assistant Brand Manager roles in the New York City metropolitan area)

Benefits:

• Hybrid work schedule (3 days in-office, 2 days remote)
• Pet-friendly culture
• Competitive compensation and benefits, including a generous 401(k) match with immediate vesting
• Generous paid time off (up to 34 paid days off annually, plus additional paid leaves)
• Paid parental leave and insurance (Life & Disability Insurance)
• Comprehensive health coverage, including Medical, Dental, Vision, Healthcare FSA, and Mental Health Assistance program (EAP)
• Tuition reimbursement and career growth opportunities
• Employee perks, such as volunteer opportunities and fun events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Pet Care)

Company Size: 201-500 employees

Founded: 1926

Company Description:

• Hartz is a leading pet care company dedicated to providing innovative, trustworthy, and affordable products
• They strive to strengthen the bond between pets and their families by offering a wide range of pet care products
• Their mission is to deliver exceptional expressions of Unconditional Love through their products and support

Company Specialties:

• Pet products manufacturer
• Flea & Tick Drops and Collars
• Dog Treats and Cat Treats
• Dog Toys and Cat Toys
• Puppy Pads

Company Website: http://www.hartz.com

ASSUMPTION: Hartz is a well-established company with a strong focus on pet care products and a commitment to innovation and quality.

📊 Role Analysis

Career Level: Early to Mid-Career (Assistant Brand Manager)

Reporting Structure: This role reports directly to the Brand Management Team

Work Arrangement: Hybrid (3 days in-office, 2 days remote) with flexibility for some roles to be fully remote

Growth Opportunities:

• Potential advancement to Brand Manager or similar roles with experience and strong performance
• Expansion of responsibilities based on project needs and individual capabilities
• Opportunities to work on diverse brands and categories within the pet care industry

ASSUMPTION: This role offers opportunities for career growth and development within the pet care industry and the broader marketing field.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, 2 days remote) with a pet-friendly culture

Office Location(s): Secaucus, New Jersey

Geographic Context:

• Secaucus is located in northern New Jersey, approximately 10 miles from New York City
• The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
• Secaucus is home to various businesses, retail stores, and restaurants, providing ample opportunities for networking and collaboration

Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and analytical skills
• Problem-solving and project management abilities
• Communication and collaboration skills
• Cultural fit and passion for pets

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your passion for pets and understanding of the pet care industry
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills

ATS Keywords: Brand Marketing, Marketing Support, Consumer-Packaged Goods, Sales Performance, Market Research, eCommerce Content, SKU Management, P&L Development, Hybrid Work, Pet Care Industry

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and analytical skills, as well as cultural fit and passion for pets.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Sales forecasting and analysis tools (e.g., IRI, Nielsen)
• Project management software (e.g., Asana, Trello)
• eCommerce platforms (e.g., Shopify, Magento)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Unconditional Love for pets and their families
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Hybrid work arrangement with a focus on results and flexibility
• Pet-friendly culture that encourages employees to bring their pets to work
• Open and inclusive environment that values diversity and individual contributions

Self-Assessment Questions:

• Do you share Hartz's passion for pets and commitment to Unconditional Love?
• Are you comfortable working in a hybrid environment and collaborating with team members both in-person and remotely?
• Do you thrive in a dynamic and innovative work environment, and are you eager to learn and grow in brand marketing?

ASSUMPTION: Cultural fit is essential for success in this role, with a focus on passion for pets, collaboration, and adaptability to a hybrid work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to a hybrid work environment and maintaining strong communication with team members
• Staying up-to-date with market trends and competitive activity in the pet care industry
• Balancing the administrative aspects of the role with creative and strategic marketing tasks

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Compared to other Assistant Brand Manager roles, this position offers a hybrid work arrangement and a focus on pet care products
• In the pet care industry, this role is similar to other marketing support positions, with a unique focus on brand management and innovation/renovation plans
• Career-wise, this role can lead to advancement to Brand Manager or similar positions with experience and strong performance

ASSUMPTION: This role offers a unique blend of marketing and administrative responsibilities within the pet care industry, with opportunities for career growth and development.

📝 Sample Projects

• Conducting market research to identify opportunities for new pet care products or line extensions
• Developing and implementing eCommerce content strategies to improve online sales and visibility
• Analyzing sales performance data to optimize pricing, promotions, and trade support for existing products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from market research and analysis to strategic planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Hartz support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Hartz approach innovation and renovation in its product lines, and what role will I play in this process?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
• Research the pet care industry and Hartz's product offerings to demonstrate your passion and knowledge
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.