Assistant Brand Manager - P/S

📌 Core Information

🔹 Job Title: Assistant Brand Manager - P/S

🔹 Company: Unilever

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Consumer engagement and understanding to drive brand strategies
• Brand marketing plan formulation and execution
• Digital and social marketing leadership
• Cross-functional team collaboration
• Budget management and project execution

ASSUMPTION: This role requires a strong understanding of consumer behavior and digital marketing trends to drive brand success in a competitive market.

📋 Key Responsibilities

✅ Stay connected with consumers to understand their needs and develop brand engagement strategies

✅ Assist in formulating and executing the Brand Marketing Plan, including innovative project deployment and integrated activity scheduling

✅ Embrace digital and social marketing trends to bring core portfolio closer to consumers

✅ Monitor and evaluate brand performance metrics to enhance brand equity

✅ Identify and propose solutions to improve marketing effectiveness

✅ Collaborate with external agencies and cross-functional teams for seamless project execution

✅ Monitor budget allocations and provide timely updates to stakeholders

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of brand management experience in an FMCG environment

Required Skills:

• Strong business mindset and analytical power
• Excellent communication skills in English and Vietnamese
• Strong exposure to social and digital marketing
• Strong time management skills and ability to work in a changeable environment
• Open-minded, innovative, and result-oriented

Preferred Skills:

• Experience with consumer research and data analysis
• Familiarity with brand management software and tools

ASSUMPTION: Candidates with experience in consumer research and brand management software will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for Assistant Brand Manager roles in Vietnam range from VND 15,000,000 to VND 25,000,000 per month, based on experience and qualifications.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Unilever products
• Opportunities for professional development and career growth
• Flexible working arrangements

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional overtime as needed

ASSUMPTION: Salary range is based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically Fast-Moving Consumer Goods (FMCG)

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.

Founded: 1872, with a rich history and strong brand portfolio

Company Description:

• Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands spanning home care, personal care, and foods & refreshment categories
• Committed to sustainability and responsible business practices, Unilever aims to reduce its environmental impact and contribute positively to society
• Encourages innovation and continuous improvement, fostering a culture of learning and development

Company Specialties:

• Brand management and marketing
• Consumer research and insights
• Sustainable business practices
• Innovation and product development

Company Website: www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth into senior brand management roles

Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including marketing, sales, and finance

Work Arrangement: On-site, with opportunities for flexible working arrangements

Growth Opportunities:

• Progression to Senior Brand Manager or other senior roles within Unilever
• Expansion into different brands, categories, or markets
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Successful candidates will have opportunities to grow within the organization and develop their skills in brand management and marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and meeting rooms

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a mix of traditional and modern culture
• The city offers a wide range of dining, entertainment, and shopping options
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round

Work Schedule: Standard office hours with occasional overtime as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Brand management and marketing skills
• Consumer understanding and insights
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful brand management projects or campaigns you've worked on
• Research Unilever's brand portfolio and be prepared to discuss how you can contribute to its success

ATS Keywords: Brand Management, Consumer Engagement, Marketing Strategy, Digital Marketing, Social Media, FMCG, Consumer Goods, Cross-Functional Teamwork, Budget Management

ASSUMPTION: Unilever's application process is competitive, and candidates should be prepared to demonstrate their skills and passion for brand management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Nielsen, Kantar, or similar)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with brand management software and data analysis tools is an asset for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Fairness
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering impact
• Adaptable and open to change
• Innovative and creative

Self-Assessment Questions:

• How do you align with Unilever's company values, and can you provide an example of how you've demonstrated these values in your previous roles?
• How comfortable are you working in a fast-paced, dynamic environment with multiple projects and deadlines?
• How do you approach innovation and problem-solving in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with Unilever's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in the market and consumer behavior
• Collaborating effectively with cross-functional teams and external agencies
• Balancing budget constraints with marketing objectives

ASSUMPTION: Successful candidates will be able to manage these challenges effectively and contribute to the brand's success.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position places a stronger emphasis on digital and social marketing
• Unilever's global presence offers opportunities for international exposure and career growth not available at smaller companies
• This role is focused on brand management, while similar roles at other companies may have a broader scope, including sales or product management responsibilities

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions at other companies.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Conducting consumer research to identify trends and insights that inform brand strategy
• Collaborating with external agencies to create and execute a successful brand activation event

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Unilever's sustainability and social responsibility goals?
• What opportunities are there for professional development and career growth within this role?
• How does this role collaborate with other functions, such as sales and finance, to drive brand success?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and engagement with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful brand management projects or campaigns you've worked on
• Research Unilever's brand portfolio and be prepared to discuss how you can contribute to its success
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.