📌 Core Information
🔹 Job Title: Senior Brand Manager - Healthcare / Rx / Scale Up
🔹 Company: Montu
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Alternative Medicine
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully remote with access to co-working spaces
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to promote Montu's brands and products
- Leading brand marketing efforts and collaborating with cross-functional teams
- Driving growth of the brand portfolio and managing campaigns
- Analyzing market data and consumer insights to make data-driven decisions
ASSUMPTION: This role requires a strategic mindset and a strong background in product marketing to create and implement marketing strategies that drive brand growth.
📋 Key Responsibilities
✅ Strategic Planning: Lead the development, implementation, and execution of commercial and product marketing strategies and plans to achieve brand growth objectives. Identify growth opportunities, optimize current marketing initiatives, and develop product launch strategies.
✅ Brand Identity Development: Work with cross-functional teams to develop new brands, including visual identity, brand messaging, style guides, and packaging. Define and communicate the brand's unique value proposition and ensure effective product positioning.
✅ Campaign Management: Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience. Monitor sales results and modify product focus/promotional plans accordingly.
✅ Marketing Collateral Creation: Develop marketing collateral briefs for the creative and content teams, oversee content creation and distribution, and ensure brand consistency across all communications and collateral.
✅ Project Management: Coordinate and collaborate with internal teams to ensure seamless project execution, monitor project timelines, resources, and budgets, and identify and address potential roadblocks or challenges throughout the project lifecycle.
✅ Data-Driven Decision Making and Reporting: Analyze market data, consumer insights, and competitive intelligence to make data-driven decisions. Adjust brand strategies based on performance metrics and market dynamics, and utilize key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.
ASSUMPTION: This role requires a strong understanding of branding and marketing principles, as well as the ability to analyze and interpret data to drive informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 8 years of experience as a product/brand manager within Healthcare / Rx, with proven experience in category management, marketing to HCPs (Health Care Professionals), and innovating within a fast-paced start-up/scale-up or creative agency.
Required Skills:
- Proven experience developing strategic marketing plans that generated growth
- Proven expertise in crafting new brand identities, encompassing messaging and packaging development
- Experience developing and executing product launch strategies and campaigns
- Highly skilled in analyzing and interpreting data to drive informed decision-making
- Strong understanding of branding and marketing principles
- Strong understanding of a clinical audience and ensuring campaigns effectively target and engage the intended audience
- Experience anticipating market trends, identifying opportunities, and formulating strategies that give the brand a competitive edge
- Strong project management skills and ability to work with cross-functional teams and meet deadlines
Preferred Skills:
- Experience with market research and consumer insights
- Fluency in additional languages (e.g., Mandarin, Spanish)
ASSUMPTION: Candidates with experience in the healthcare industry and a proven track record of driving brand growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in the healthcare sector in Australia, the estimated salary range is AU$150,000 - AU$180,000 per annum. This range takes into account the company's size, the candidate's experience level, and the location.
Benefits:
- Access to SAGED courses and more through the Greenhouse learning platform
- Discounts with over 450 retailers through the Reward and Recognition platform
- Full-time, work-from-home role with access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities
- Mental health support through the wellbeing platform, Unmind
- Private health insurance discount through Medibank
- Up to 8 weeks of paid parental leave
- Swag kits to celebrate key milestones in your journey with the company
- Work from home equipment allowance benefit
Working Hours: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine. Montu is Australia's leading health tech business, revolutionizing the alternative health landscape by building an integrated ecosystem that streamlines the patient experience end-to-end and sets new standards.
Company Size: 501-1,000 employees. Montu's size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: 2019. Montu has quickly established itself as a leader in the alternative medicine industry, achieving remarkable revenue growth and recognition for its rapid expansion.
Company Description:
- Montu is committed to improving the lives of millions of patients by facilitating access to alternative healthcare options
- The company offers accredited healthcare education to clinicians via its SAGED platform and dispensing solutions to pharmacies across Australia through Leafio
- Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape
Company Specialties:
- Distribution and Digital Health
Company Website: https://www.montu.com.au
ASSUMPTION: Montu's focus on innovation and growth makes it an attractive employer for candidates seeking to make a significant impact in the alternative medicine industry.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals seeking to leverage their skills to drive brand growth and make a significant impact on the company's success.
Reporting Structure: The Senior Brand Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and creative teams.
Work Arrangement: Full-time, remote with access to co-working spaces. This arrangement offers flexibility and the ability to work from various locations while maintaining a strong connection to the company's culture and teams.
Growth Opportunities:
- As Montu continues to grow, there will be opportunities for the Senior Brand Manager to take on additional responsibilities and advance their career within the company
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills
- Montu's commitment to employee development and growth is evident in its provision of access to SAGED courses and other learning opportunities
ASSUMPTION: The Senior Brand Manager role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Co-working spaces are available in Sydney, Melbourne, Brisbane, and select regional cities. While the role is primarily remote, access to co-working spaces allows for in-person collaboration and networking opportunities.
Office Location(s): Sydney, Melbourne, Brisbane, and select regional cities in Australia
Geographic Context:
- Sydney, New South Wales, Australia. The role is based in Sydney, with a time zone of Australian Eastern Standard Time (AEST) or Australian Eastern Daylight Time (AEDT) during daylight saving
- Australia has a multicultural population and a strong focus on work-life balance, providing an enriching environment for professionals
- The alternative medicine industry in Australia is growing, with increasing demand for alternative healthcare options
Work Schedule: Full-time, with flexible hours and the ability to work remotely. The work schedule may vary depending on the candidate's needs and the team's requirements.
ASSUMPTION: The remote work arrangement with access to co-working spaces offers a flexible and convenient work environment for the Senior Brand Manager.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Brand management and marketing expertise
- Data analysis and interpretation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the healthcare industry and Montu's mission and values
- Prepare examples of your brand management and marketing achievements, as well as any relevant data analysis or project management experiences
ATS Keywords: Brand Management, Healthcare Marketing, Product Marketing, Strategic Planning, Campaign Management, Data Analysis, Cross-Functional Collaboration
ASSUMPTION: Montu's interview process is designed to assess the candidate's strategic thinking, brand management skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Senior Brand Manager will be expected to have experience with marketing automation platforms, CRM software, data analysis tools, and project management tools to effectively manage campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Montu encourages continuous learning and improvement, fostering a culture of innovation and creativity
- Collaboration: The company values cross-functional collaboration and teamwork to drive success
- Patient-centric: Montu is committed to improving the lives of patients and prioritizes their needs in all aspects of its operations
Work Style:
- Dynamic and fast-paced: Montu operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new opportunities and challenges
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making and drive growth
- Patient-focused: Montu's work is centered around improving the lives of patients, requiring employees to be empathetic and patient-focused in their approach
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and new developments in the alternative medicine industry?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how you handled it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are meeting the needs of your team and stakeholders?
ASSUMPTION: Montu's culture values innovation, collaboration, and a patient-centric approach, making it an attractive employer for candidates who align with these values and work styles.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The alternative medicine industry is rapidly evolving, requiring the Senior Brand Manager to stay up-to-date with new developments and trends
- The role may involve collaborating with remote teams and managing stakeholders across different time zones
- The work-from-home arrangement may present challenges in maintaining work-life balance and staying connected to the company's culture and teams
ASSUMPTION: The Senior Brand Manager role presents unique challenges that require strong project management skills, adaptability, and effective communication and collaboration with remote teams.
📈 Similar Roles Comparison
- Compared to other Senior Brand Manager roles in the healthcare industry, this role offers a unique opportunity to work for a fast-growing, innovative company with a strong focus on patient-centric care
- The role requires a higher level of experience and expertise in the alternative medicine industry compared to similar roles in other industries
- Career progression in this role may involve taking on additional responsibilities and advancing to a leadership position within the company
ASSUMPTION: The Senior Brand Manager role at Montu offers a unique opportunity for experienced marketing professionals to make a significant impact in the alternative medicine industry and drive brand growth for a rapidly expanding company.
📝 Sample Projects
- Developing and executing a product launch campaign for a new alternative medicine product, including market research, competitive analysis, and campaign planning and execution
- Conducting a brand audit and rebranding initiative for an existing product line, including market research, consumer insights, and brand identity development
- Managing a cross-functional team to develop and implement a marketing strategy for a new clinical education platform, including market analysis, segmentation, and campaign planning and execution
ASSUMPTION: The Senior Brand Manager role at Montu involves a wide range of projects, requiring strong strategic thinking, brand management, and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the alternative medicine industry and how this role contributes to achieving that vision?
- How does Montu support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a time when the company faced a significant challenge in the market, and how the team responded and adapted to overcome it?
- How does Montu measure the success of its marketing campaigns, and how does the company use data and analytics to inform decision-making and drive growth?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance while working remotely?
ASSUMPTION: The Senior Brand Manager role at Montu presents unique opportunities and challenges, and asking thoughtful questions during the interview process can help candidates better understand the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in the healthcare industry and brand management
- Prepare examples of your brand management and marketing achievements, as well as any relevant data analysis or project management experiences
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
