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Assistant Brand Manager – Pharma Dry Eye Marketing

Alcon
Full-time
On-site
Fort Worth, Texas, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager – Pharma Dry Eye Marketing

πŸ”Ή Company: Alcon

πŸ”Ή Location: Fort Worth, Texas, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceutical Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning, creating, and executing marketing, advertising, and promotional materials for assigned brand(s)
  • Ensuring delivery against sales and market share targets
  • Collaborating cross-functionally with various teams to ensure alignment and compliance
  • Managing timelines, budgets, production schedules, and agency partners
  • Analyzing campaign performance and providing insights to optimize marketing ROI

ASSUMPTION: This role requires a strong project management background and excellent communication skills to effectively coordinate multiple projects and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Lead the development, approval, and execution of marketing and promotional materials from concept to launch

βœ… Collaborate cross-functionally with Regulatory, Medical, Legal, Sales, and Digital teams to ensure alignment and compliance

βœ… Lead brand projects through the material approval process and the review committee

βœ… Manage timelines, budgets, production schedules, and agency partners to deliver high-quality, on-brand assets

βœ… Analyze campaign performance and provide insights to optimize marketing ROI on selling tools

βœ… Support digital and professional marketing efforts, including social media, websites, and sales tools

βœ… Manage internal processes such as purchase orders (POs), SOWs, and vendor onboarding using systems like iCertis

βœ… Maintain marketing databases and ensure materials are routed through the appropriate review and approval systems

βœ… Coordinate logistics for team meetings, events, and brand initiatives

βœ… Track and report on marketing spend on assigned projects & campaigns

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs; Assoc.+6 yrs; M.S.+0 yrs)

Experience: 2 Years of Relevant Experience

Required Skills:

  • Fluency in English (reading, writing, understanding, and communication)
  • Strong project management and organizational skills
  • Excellent communication and collaboration abilities
  • Proficiency in Microsoft Office

Preferred Skills:

  • Experience with marketing platforms and review systems
  • A sense of urgency, ownership, and a passion for delivering results

ASSUMPTION: While not explicitly stated, a background in pharmaceutical marketing or a related field is likely beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for a mid-level marketing role in the pharmaceutical industry in Fort Worth, TX)

Benefits:

  • Health
  • Life
  • Retirement
  • Flexible Time Off
  • PTO

Working Hours: 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Alcon is a global leader in eye care, providing innovative products and solutions to improve sight and improve lives.

Company Size: Alcon is a mid-sized company with 11-50 employees, providing a more intimate work environment and the opportunity to make a significant impact.

Founded: Alcon was founded in 1945 and has since grown to become a prominent player in the pharmaceutical industry.

Company Description:

  • Alcon is dedicated to helping people see brilliantly through innovative eye care products and solutions.
  • The company fosters an inclusive culture and values diversity.
  • Alcon offers robust benefits packages, including health, life, retirement, flexible time off, and much more.

Company Specialties:

  • Eye care products and solutions
  • Pharmaceutical marketing
  • Innovative technologies

Company Website: http://www.cibavision.de

ASSUMPTION: Alcon's focus on eye care and commitment to innovation make it an attractive employer for professionals seeking to make a difference in people's lives.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Brand Manager and may oversee junior team members or interns

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events

Growth Opportunities:

  • Progression to a Brand Manager role with increased responsibilities and leadership opportunities
  • Expansion into other therapeutic areas or product categories within the company
  • Development of skills in digital marketing, data analysis, or other relevant areas

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Alcon's Fort Worth office is a modern, collaborative workspace designed to foster innovation and teamwork

Office Location(s): 1 Industriering, Großwallstadt, BY 63868, DE

Geographic Context:

  • Fort Worth is the 12th-largest city in the United States and the fifth-largest city in the state of Texas
  • The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
  • Fort Worth has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is primarily Monday through Friday, with flexibility for project demands and occasional weekend or evening events

ASSUMPTION: Fort Worth's vibrant cultural scene and diverse population make it an attractive location for professionals seeking a dynamic work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the director or another senior leader

Key Assessment Areas:

  • Problem-solving and analytical skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values
  • Marketing and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Alcon's mission, values, and recent initiatives to demonstrate your enthusiasm and cultural fit

ATS Keywords: Marketing, Brand Management, Project Management, Pharmaceutical Marketing, Dry Eye, Alcon, Fort Worth, Texas

ASSUMPTION: Alcon's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing platforms (e.g., Marketo, HubSpot, or similar)
  • Review systems (e.g., Asana, Trello, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-focused
  • Innovative
  • Collaborative
  • Accountable
  • Committed to excellence

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

  • Do you have a passion for improving people's lives through innovative products and solutions?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you thrive on delivering high-quality results and exceeding expectations?

ASSUMPTION: Alcon values candidates who are passionate about their mission, committed to collaboration, and dedicated to delivering excellence in their work.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Navigating a complex, matrixed organization with multiple stakeholders
  • Adapting to a fast-paced, dynamic work environment
  • Working in a highly regulated industry with strict compliance requirements

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Brand Manager role, this position has less strategic responsibility but more tactical execution
  • In the pharmaceutical industry, marketing roles often require a strong understanding of regulatory requirements and compliance
  • Career progression from this role could lead to a Brand Manager position or other marketing leadership roles within the organization

ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in pharmaceutical marketing and contribute to the success of Alcon's brands.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new dry eye product launch
  • Managing the approval process for a series of promotional materials across multiple channels
  • Collaborating with cross-functional teams to create and implement a sales training program

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of this role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Alcon's overall mission and strategic goals?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the typical career path for someone in this role?
  • How does the company foster a culture of innovation and collaboration?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Alcon's mission, values, and recent initiatives to demonstrate your enthusiasm and cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.