📌 Core Information
🔹 Job Title: Brand Marketing Manager, Amazon Ads CN
🔹 Company: Amazon
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand marketing programs for Amazon Advertising China
- Leading end-to-end brand marketing initiatives from strategy to performance analysis
- Collaborating cross-functionally with teams across Amazon Advertising
- Managing brand marketing budgets and ensuring cost-effective solutions
- Building and maintaining strong relationships with key stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and agencies.
📋 Key Responsibilities
✅ Lead end-to-end brand marketing initiatives, from strategy development to performance analysis, creating compelling messaging and campaigns based on customer insights
✅ Work with media, production, and creative agencies on the execution of the programs
✅ Manage brand marketing budgets and ensure cost-effective solutions
✅ Build and maintain strong relationships with key stakeholders, lead cross-functional team meetings, and maintain clear communication channels
✅ Establish KPIs and metrics for measuring brand marketing success, create and implement data collection methods for campaign analysis with comprehensive performance reports
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand marketing, with a focus on campaign management, stakeholder management, budget management, performance analysis, data collection, cross-functional collaboration, and creative agency coordination
Required Skills:
- Proven experience in brand marketing and campaign management
- Strong analytical skills and data-driven decision-making
- Excellent communication and stakeholder management skills
- Fluency in English and Mandarin Chinese
- Proficient in Microsoft Office Suite and marketing analytics tools
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Familiarity with Amazon's products and services
- Experience working with cross-functional teams and agencies
ASSUMPTION: Candidates with experience in the e-commerce or tech industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year (before tax).
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Generous vacation and leave policies
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Global), with a significant presence in China
Founded: 1994 (in the United States), with operations in China since 2004
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is known for its innovative culture, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing services (Amazon Web Services)
- Digital streaming services (Amazon Prime Video, Amazon Music, Twitch)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into leadership positions
Reporting Structure: This role reports directly to the Amazon Ads China Marketing Manager
Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Progression into senior marketing roles or leadership positions within Amazon Ads or other Amazon business units
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique opportunity to drive brand marketing initiatives for Amazon Advertising in the Chinese market, with potential for significant impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Shanghai, with potential for travel to other Amazon offices in China or globally
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China, with a vibrant economy and diverse cultural scene
- The office is located in a convenient area with easy access to public transportation and nearby amenities
- Shanghai offers a mix of traditional Chinese culture and modern, cosmopolitan living
Work Schedule: Standard office hours with flexibility for project demands and potential overtime during peak periods
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, with a dynamic and fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Amazon Ads China Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Brand marketing strategy and campaign development
- Data analysis and performance metrics
- Stakeholder management and communication skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience, campaign management skills, and relevant industry knowledge
- Prepare examples of successful brand marketing campaigns you've led, including challenges faced and outcomes achieved
- Demonstrate your understanding of the Chinese market and Amazon's business in the region
ATS Keywords: Brand Marketing, Campaign Management, Stakeholder Management, Budget Management, Performance Analysis, Data Collection, Cross-Functional Collaboration, Creative Agency Coordination, Amazon Ads, China Market
ASSUMPTION: The application process for this role may take several weeks, with multiple interview rounds to assess the candidate's fit for the position and Amazon's company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
- Creative and design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Strong focus on customer experience and innovation
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Can you describe a time when you had to manage a difficult stakeholder relationship, and how did you approach it?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's company culture and values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple brand marketing initiatives simultaneously, with tight deadlines and high expectations
- Working with cross-functional teams and external agencies, requiring strong communication and collaboration skills
- Adapting to a fast-paced, dynamic work environment with changing priorities and business needs
- Navigating the unique cultural and business landscape of the Chinese market
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand marketing initiatives for Amazon Advertising in the Chinese market
- Compared to other brand marketing roles, this position offers a higher degree of autonomy and impact on the business
- Career progression in this role may lead to senior marketing or leadership positions within Amazon Ads or other Amazon business units
ASSUMPTION: This role offers a unique opportunity to drive brand marketing initiatives for Amazon Advertising in the Chinese market, with potential for significant impact on the business and career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for Amazon Ads in the Chinese market
- Launching a new brand marketing campaign to increase awareness and adoption of Amazon Ads among Chinese advertisers
- Conducting market research and analysis to inform brand marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Brand Marketing Manager role at Amazon Ads China.
❓ Key Questions to Ask During Interview
- Can you describe the current brand marketing landscape for Amazon Ads in the Chinese market, and how this role fits into that strategy?
- How does this role collaborate with other teams and business units within Amazon Ads and the broader Amazon organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the business and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight your brand marketing experience, campaign management skills, and relevant industry knowledge
- Prepare examples of successful brand marketing campaigns you've led, including challenges faced and outcomes achieved
- Demonstrate your understanding of the Chinese market and Amazon's business in the region
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
