Assistant Communications Manager

📌 Core Information

🔹 Job Title: Assistant Communications Manager

🔹 Company: The Hongkong and Shanghai Hotels, Limited (HSH)

🔹 Location: Hong Kong SAR, HK

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leveraging top-tier luxury hotel experience to drive communications strategies
• Thriving in a dynamic and vibrant work environment
• Benefiting from retirement schemes such as MPF or ORSO

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong interpersonal skills to excel in a fast-paced luxury hospitality environment.

📋 Key Responsibilities

✅ Maintain and develop media relations, including pitching for exposure opportunities, responding to enquiries, overseeing photo shoots, and filming

✅ Provide technical and administrative support to the Director of Brand Marketing and Communications and Assistant Director of Communications

✅ Ensure the smooth and efficient operation of the hotel’s Brand Marketing and Communications Department

ASSUMPTION: This role involves a mix of proactive outreach, reactive communication, and administrative tasks to support the communications team and maintain the department's smooth operation.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field (not specified)

Experience: At least two years of related work experience in public relations, preferably in the hotel industry

Required Skills:

• Excellent command in written and spoken English, Putonghua, and Cantonese
• Excellent copywriting skills
• Strong connections with local and international media
• Self-motivated, resourceful, and positive working attitude

Preferred Skills:

• Proficiency in additional foreign languages

ASSUMPTION: Strong language skills and a positive attitude are crucial for success in this role, as they enable effective communication with diverse stakeholders and a proactive approach to challenges.

💰 Compensation & Benefits

Salary Range: HKD 450,000 - 600,000 per annum (estimated based on industry standards for a mid-level communications role in Hong Kong)

Benefits:

• MPF Retirement Scheme
• ORSO Retirement Scheme

Working Hours: Full-time, 40 hours per week (with flexibility for event-driven work)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level communications role in Hong Kong. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on luxury hotels and real estate

Company Size: 5,001-10,000 employees, providing a large network of opportunities and resources

Founded: 1866, with a rich history and established brand

Company Description:

• Owns and operates twelve luxury Peninsula hotels worldwide
• Portfolio includes strategic commercial properties, clubs, and services
• Known for exceptional service and iconic properties

Company Specialties:

• Hotels
• Clubs & Services
• Commercial Properties

Company Website: https://www.hshgroup.com/en/

ASSUMPTION: Working for HSH offers the opportunity to be part of a prestigious brand with a long history in the luxury hospitality industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Director of Brand Marketing and Communications, with a dotted line to the Assistant Director of Communications

Work Arrangement: On-site, with potential for hybrid work arrangements in the future

Growth Opportunities:

• Progression to senior communications roles within the organization
• Expansion of responsibilities based on performance and company needs
• Cross-functional learning and development opportunities

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities to grow and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Upscale, luxury hotel environment with a focus on elegance and sophistication

Office Location(s): 2 Ice House Street, Central, HK

Geographic Context:

• Hong Kong's vibrant and dynamic business district
• Close proximity to public transportation and amenities
• Cultural diversity and international business hub

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event-driven work

ASSUMPTION: Working in Hong Kong's dynamic business district offers a fast-paced and multicultural work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and media relations experience
• Cultural fit and understanding of the luxury hospitality industry
• Problem-solving skills and adaptability

Application Tips:

• Highlight relevant experience and achievements in public relations and media relations
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful media pitches, press releases, or other relevant communications materials

ATS Keywords: Public Relations, Media Relations, Communications, Luxury Hospitality, Hotel Industry, Copywriting, English, Cantonese, Putonghua

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Media monitoring and analysis tools (e.g., Mention, Brand24)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's role-specific needs.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Respect
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about luxury hospitality and eager to represent the brand's values?
• Can you maintain a positive and professional demeanor under pressure?

ASSUMPTION: A strong cultural fit for this role involves a passion for luxury hospitality, a proactive and collaborative work style, and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to the unique culture and expectations of a luxury hospitality company
• Building and maintaining strong relationships with media outlets and influencers
• Navigating Hong Kong's competitive job market and dynamic business landscape

ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and a proactive approach to building and maintaining relationships.

📈 Similar Roles Comparison

• Unlike other communications roles, this position focuses on luxury hospitality and requires a strong understanding of the industry's unique dynamics
• Compared to other mid-level communications roles, this position offers a clear path for career progression within a prestigious organization
• Career paths may include progression to senior communications roles, expansion of responsibilities, or transition to other departments within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to other communications positions, with a clear path for career progression within the company.

📝 Sample Projects

• Developing and executing a media relations campaign to launch a new hotel or restaurant
• Managing a crisis communication situation, such as a negative review or social media controversy
• Creating and distributing press releases, media alerts, and other communications materials

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and challenges that the Assistant Communications Manager may face in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the communications department currently, and how can this role address them?
• How does this role support the overall brand strategy and marketing efforts of the company?
• What opportunities exist for professional development and growth within the company?
• How does the company foster a culture of collaboration and innovation within the communications department?
• What is the expected timeline for reviewing and filling this position?

ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's culture, and the hiring timeline.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful media pitches, press releases, or other relevant communications materials
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.