📌 Core Information
🔹 Job Title: Assistant Digital Marketing (Growth) Manager - Hong Kong
🔹 Company: Veolia Hong Kong Holding Limited
🔹 Location: Quarry Bay, Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven digital marketing strategies to drive business growth, brand awareness, and customer acquisition
- Collaborating with cross-functional teams to create and implement marketing campaigns
- Monitoring and analyzing website performance using analytics tools
- Staying updated with digital marketing trends and best practices
- Generating regular performance reports and presentations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively lead digital marketing efforts and drive business growth.
📋 Key Responsibilities
✅ Lead and implement comprehensive digital marketing strategies to drive business growth, brand awareness, and customer acquisition
✅ Develop and execute data-driven marketing campaigns across multiple digital channels, including the company website
✅ Monitor website performance using analytics tools and make data-driven recommendations for improvement
✅ Collaborate with cross-functional teams to develop and execute marketing campaigns, including segmentation, content creation, and performance analysis
✅ Stay up-to-date with the latest trends and best practices in digital marketing, sharing knowledge and insights with the team
✅ Generate regular performance reports and presentations
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong ability to analyze data and communicate insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree or above in Marketing, Communications, Business, or a related discipline
Experience: A minimum of 5 years' experience in marketing strategy, project management, campaign management, preferably with experience in marketing automation tools and CRM systems, webmastering, advertising, or digital marketing agencies
Required Skills:
- In-depth knowledge of SEO, SEM, and other digital marketing channels
- Familiarity with CMS platform Drupal, Adobe, Canvas, Google Analytics, etc.
- Strong analytical and data interpretation skills
- Excellent project management and communication skills
- Excellent written and verbal communication skills, with the ability to create compelling content
- Excellent interpersonal skills, with the ability to work effectively with cross-functional teams
Preferred Skills:
- Fluency in Mandarin (in addition to English and Cantonese)
ASSUMPTION: Candidates with experience in digital marketing agencies or similar roles may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated based on market research and experience level)
Benefits:
- Medical and Hospitalization Insurance
- Life Insurance
- Parental Leave
- Volunteer Leave
- Exam Leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Veolia Hong Kong Holding Limited operates in the environmental services industry, focusing on water, waste, and energy management solutions
Company Size: Veolia is a large, multinational corporation with over 10,000 employees worldwide. In Hong Kong, the company employs around 500 people
Founded: Veolia was founded in 1853 in France and has since grown into a global leader in ecological transformation
Company Description:
- Veolia Hong Kong Holding Limited is part of the Veolia Group, a global leader in ecological transformation
- The company provides innovative water, waste, and energy solutions to customers in Hong Kong and Macau
- Veolia is committed to driving sustainability and has served millions of customers globally, generating €44.69 billion in consolidated sales in 2024
Company Specialties:
- Water management services
- Waste management services
- Energy management services
Company Website: www.veolia.hk
ASSUMPTION: Veolia Hong Kong Holding Limited is a subsidiary of the global Veolia Group, focusing on providing sustainable environmental services in Hong Kong and Macau.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking and leadership in digital marketing efforts
Reporting Structure: The Assistant Digital Marketing (Growth) Manager will report directly to the Digital Marketing Manager and collaborate with cross-functional teams
Work Arrangement: This is an on-site, full-time position with standard office hours
Growth Opportunities:
- Progression to a Digital Marketing Manager role within the company
- Expanding responsibilities to include additional markets or regions
- Developing expertise in specific areas of digital marketing, such as SEO or SEM
ASSUMPTION: This role offers opportunities for professional growth and development within the company's digital marketing team.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Quarry Bay, Hong Kong
Geographic Context:
- Quarry Bay is a vibrant, urban neighborhood in Hong Kong Island's Eastern District
- The area is well-connected by public transportation, with easy access to shopping, dining, and entertainment options
- Quarry Bay is also home to many multinational corporations and businesses
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or senior management
Key Assessment Areas:
- Digital marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Demonstrate your understanding of Veolia's business and the role's responsibilities in your application materials
ATS Keywords: Digital Marketing, Data Analysis, SEO, SEM, Project Management, Content Creation, Communication, Interpersonal Skills, Marketing Automation, CRM Systems, Webmastering, Analytics Tools, Performance Analysis, Trend Analysis, Cross-Functional Collaboration, Reporting
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- CMS platform Drupal
- Adobe Creative Suite
- Canvas
- Google Analytics
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Creativity
- Performance
- Trust
Work Style:
- Collaborative
- Innovative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with digital marketing trends and best practices?
- Do you have strong analytical skills and the ability to communicate complex data insights effectively?
ASSUMPTION: Candidates who align with Veolia's company values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Keeping up with the fast-paced nature of digital marketing and its constant evolution
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to the dynamic work environment and priorities of a large, multinational corporation
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist role, this position requires more strategic thinking and leadership, with a focus on driving business growth and managing campaigns
- In the environmental services industry, digital marketing efforts often focus on B2B clients, requiring a strong understanding of both digital marketing strategies and the industry's unique challenges
- Career progression from this role could include advancing to a Digital Marketing Manager position or expanding responsibilities to include additional markets or regions
ASSUMPTION: Understanding the differences between this role and similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive customer acquisition for a new waste management service
- Analyzing website performance data to identify areas for improvement and implementing SEO and SEM campaigns to boost organic traffic and conversions
- Collaborating with the sales team to create targeted content and marketing materials that support their efforts in closing deals with B2B clients
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate may be responsible for in this role, demonstrating the strategic and collaborative nature of the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization's digital marketing efforts?
- How does the company support the professional development and growth of its employees in digital marketing roles?
- What are the most significant challenges facing the digital marketing team currently, and how can this role contribute to addressing them?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
