Assistant Digital Marketing (Growth) Manager - Hong Kong

📌 Core Information

🔹 Job Title: Assistant Digital Marketing (Growth) Manager - Hong Kong

🔹 Company: Veolia Environnement SA

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving business growth through comprehensive digital marketing strategies
• Executing data-driven marketing campaigns across multiple digital channels
• Monitoring and analyzing website performance using analytics tools
• Collaborating with cross-functional teams to develop and execute marketing campaigns
• Staying updated with the latest trends and best practices in digital marketing

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to drive business growth and improve online presence.

📋 Key Responsibilities

✅ Lead and implement comprehensive digital marketing strategies to drive business growth, brand awareness, and customer acquisition

✅ Develop and execute data-driven marketing campaigns across multiple digital channels, including but not limited to the company website

✅ Monitor website performance using analytics tools and make data-driven recommendations for improvement

✅ Collaborate with cross-functional teams to develop and execute marketing campaigns, including segmentation, content creation, and performance analysis

✅ Stay up-to-date with the latest trends and best practices in digital marketing, sharing knowledge and insights with the team

✅ Generate regular performance reports and presentations

ASSUMPTION: This role requires a proactive approach, strong project management skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree or above in Marketing, Communications, Business, or a related discipline

Experience: A minimum of 5 years’ experience in marketing strategy, project management, campaign management, preferably with experience in marketing automation tools and CRM systems, webmastering, advertising, or digital marketing agencies

Required Skills:

• Fluency in both English and Cantonese (Mandarin is a plus)
• In-depth knowledge of SEO, SEM, and other digital marketing channels
• Familiarity with CMS platform Drupal, Adobe, Canvas, Google Analytics, etc.
• Strong analytical and data interpretation skills
• Excellent project management and communication skills
• Excellent written and verbal communication skills, with the ability to create compelling content
• Excellent interpersonal skills, with the ability to work effectively with cross-functional teams

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with webmastering and advertising

ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and experience with relevant tools are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: HK$600,000 - HK$800,000 per annum (Based on industry standards for a mid-level marketing role in Hong Kong)

Benefits:

• Medical and Hospitalization Insurance
• Life Insurance
• Parental Leave
• Volunteer Leave
• Exam Leave

Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on market research for similar roles in Hong Kong. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Veolia is a global leader in ecological transformation, providing innovative water, waste, and energy solutions. The company serves millions of customers worldwide and generated €44.69 billion in consolidated sales in 2024.

Company Size: Veolia has over 10,000 employees globally, providing a large and diverse work environment. This size offers opportunities for growth and collaboration across various departments and regions.

Founded: Veolia was founded in 1853 and has since grown into a multinational corporation with a strong presence in Hong Kong and Macau.

Company Description:

• Veolia Hong Kong & Macau leads in ecological transformation with innovative water, waste, and energy solutions
• The company serves a diverse range of customers, including businesses, governments, and communities
• Veolia Hong Kong & Macau is committed to sustainability and driving positive environmental change

Company Specialties:

• Water treatment and management
• Waste management and recycling
• Energy management and optimization

Company Website: www.veolia.hk

ASSUMPTION: Veolia's global presence and commitment to sustainability offer unique opportunities for candidates interested in driving environmental change through innovative solutions.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the digital marketing team.

Reporting Structure: The Assistant Digital Marketing (Growth) Manager reports directly to the Digital Marketing Manager and collaborates with cross-functional teams, including sales, product, and content teams.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Progression to a Digital Marketing Manager role within the team or across other business units
• Expanding responsibilities to include additional markets or product lines
• Developing expertise in emerging digital marketing trends and technologies

ASSUMPTION: Candidates with strong performance and a strategic mindset may have opportunities for career growth within Veolia's global organization.

🌍 Location & Work Environment

Office Type: Veolia Hong Kong & Macau operates a modern, professional office environment in Quarry Bay, Hong Kong.

Office Location(s): 18/F, Tower 1, The Gateway, 2131-2133 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business ecosystem
• The city offers a multicultural environment and numerous opportunities for personal and professional growth
• Quarry Bay is a bustling commercial district with easy access to public transportation and amenities

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands and occasional overtime.

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and team members
• Case study or presentation preparation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data interpretation
• Communication and presentation skills
• Cultural fit and alignment with Veolia's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Veolia's business and the digital marketing landscape in Hong Kong
• Prepare examples of your past achievements in digital marketing campaigns and their impact on business growth

ATS Keywords: Digital Marketing, Growth, Strategy, Campaign Management, SEO, SEM, Analytics, Project Management, Cross-functional Teams, Brand Awareness, Customer Acquisition

ASSUMPTION: The application process may vary based on the hiring manager's preferences and the number of applicants. Staying informed about Veolia's business and industry trends will help you prepare for interviews.

🛠️ Tools & Technologies

• CMS platform Drupal
• Adobe Creative Suite
• Canvas
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Creativity
• Performance
• Trust

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Veolia's core values, and how have you demonstrated these in your previous roles?
• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Veolia's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to the unique cultural and business environment of Hong Kong

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on driving business growth and customer acquisition
• Veolia's global presence offers opportunities for international collaboration and exposure to diverse markets
• Career progression may involve expanding responsibilities or moving into a management role within the digital marketing team or across other business units

ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive business growth for a new product launch
• Analyzing website performance and implementing data-driven optimizations to improve user experience and conversions
• Collaborating with cross-functional teams to create and execute targeted marketing campaigns, including segmentation, content creation, and performance analysis

ASSUMPTION: Candidates should be prepared to discuss their past experiences and achievements in digital marketing projects, demonstrating their ability to drive results and make data-driven decisions.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for Veolia Hong Kong & Macau?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role help address them?
• How does Veolia Hong Kong & Macau approach work-life balance, and what resources are available to support employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in digital marketing campaigns and their impact on business growth
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.