Assistant Director, Brand Experience

📌 Core Information

🔹 Job Title: Assistant Director, Brand Experience

🔹 Company: UCF Athletics Association Inc.

🔹 Location: UCF Main Campus, Orlando, FL

🔹 Job Type: Full-Time

🔹 Category: Spectator Sports

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and enhancing the overall brand experience for UCF sports
• Creating and executing innovative marketing strategies for game day experiences
• Collaborating with various teams to promote the UCF brand and maximize revenue
• Supervising student staff and vendors to ensure successful event execution
• Representing UCF Athletics to the NCAA, Conference, and the public

ASSUMPTION: This role requires a strong background in marketing, event management, and brand experience. Familiarity with the NCAA and Conference rules is a plus.

📋 Key Responsibilities

✅ Assist in managing the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations

✅ Create, implement, and execute innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned

✅ Manage game day responsibilities relative to assigned sports and areas of operation

✅ Assist in the execution of experiential Brand Experience activations and special events throughout the year

✅ Research best practices and develop/ implement progressive brand experience strategies towards greater engagement between the team and fan base

✅ Assist with the development and coordination of football's game day fan experience, to include pre-game, in-game, and post game activities/ assignments

✅ Collaborate with external teams (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities

✅ Provide supervision, scheduling, training and logistical support to student staff and contracted vendors where appropriate

✅ Represent UCF AA, Inc. and UCF to the NCAA, Conference, other universities, Central Florida community, and the general public. Serve as liaison to various campus constituencies and serve on various campus committees as requested

ASSUMPTION: This role requires a high level of organization, creativity, and the ability to manage multiple tasks and projects simultaneously.

🎯 Required Qualifications

Education: Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.

Required Skills:

• Proven experience in marketing, event management, or a related field
• Strong creativity, attention to detail, communication, and organizational skills
• Proficiency in graphic design software
• Ability to work effectively in a team environment
• Familiarity with NCAA and Conference rules and regulations

Preferred Skills:

• 2+ years of progressive marketing experience with an emphasis on game day experience
• Experience with brand management and strategy development
• Knowledge of the sports industry and college athletics

ASSUMPTION: Candidates with relevant experience in marketing, event management, or a related field are encouraged to apply, even if they do not meet the exact education requirements.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (Based on industry standards for similar roles in Orlando, FL)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Tuition reimbursement
• Paid time off (vacation, sick, and holidays)
• Employee discounts on UCF Athletics events and merchandise

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends required for events

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Orlando, FL. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports. UCF Athletics is a direct support organization of the University of Central Florida, focusing on guiding, inspiring, and supporting student-athletes in their quest for excellence academically, athletically, and socially.

Company Size: 51-200 employees. As a mid-sized organization, UCF Athletics offers a collaborative work environment with opportunities for growth and development.

Founded: UCF Athletics Association, Inc. was established in 1963, with the University of Central Florida founded in 1963 as well.

Company Description:

• UCF Athletics aims to produce graduates, leaders, and friends of the University through its mission to guide, inspire, and support student-athletes
• The organization values diversity, fostering an inclusive environment for all members of its community
• UCF Athletics is committed to developing a culture of leadership through its employees and student-athletes

Company Specialties:

• Intercollegiate Athletics
• Sports Marketing
• Event Management
• Brand Experience

Company Website: http://www.ucfknights.com

ASSUMPTION: UCF Athletics Association, Inc. is an equal opportunity employer that values diversity and fosters an inclusive environment for all members of its community.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Associate A.D. of Brand Experience and may have supervisory responsibilities over student staff and contracted vendors.

Reporting Structure: The Assistant Director of Brand Experience reports to the Associate A.D. of Brand Experience and works closely with various teams within UCF Athletics, including #Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services.

Work Arrangement: On-site, with occasional evenings and weekends required for events. The role may require some flexibility in working hours to accommodate game day schedules.

Growth Opportunities:

• Potential advancement to a Director or higher-level position within UCF Athletics or another organization
• Expanding skills and expertise in marketing, event management, and brand experience
• Gaining experience in college athletics and the sports industry

ASSUMPTION: This role offers opportunities for professional growth and development within UCF Athletics and the broader sports industry.

🌍 Location & Work Environment

Office Type: On-site at the UCF Main Campus in Orlando, FL

Office Location(s): 4000 Central Florida Blvd., Orlando, Florida 32816, US

Geographic Context:

• Orlando, FL is a vibrant, multicultural city with a cost of living slightly above the national average
• The UCF Main Campus is a bustling, diverse environment with numerous amenities and resources
• Orlando is home to numerous sports teams, entertainment venues, and tourist attractions

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends required for events. The role may require some flexibility in working hours to accommodate game day schedules.

ASSUMPTION: The UCF Main Campus offers a dynamic, engaging work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Associate A.D. of Brand Experience
• Background check and reference checks

Key Assessment Areas:

• Marketing and event management skills
• Creativity and attention to detail
• Communication and organizational skills
• Ability to work effectively in a team environment
• Familiarity with NCAA and Conference rules and regulations

Application Tips:

• Highlight relevant experience in marketing, event management, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
• Demonstrate your understanding of the UCF Athletics brand and mission
• Prepare examples of your work, such as marketing campaigns or event plans, to showcase your skills and creativity

ATS Keywords: Marketing, Brand Experience, Game Day Experience, Event Management, NCAA, Conference, UCF Athletics, Sports Industry, College Athletics

ASSUMPTION: UCF Athletics uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Event management software (e.g., Eventbrite, Cvent)

ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Excellent Attitude
• Focus
• Accountability
• Integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to manage multiple tasks and projects simultaneously
• Creative and innovative, with a strong attention to detail

Self-Assessment Questions:

• Do you treat yourself and others with dignity, kindness, and respect?
• Can you maintain an excellent attitude and outlook, even under pressure?
• Are you able to remain focused on your most important tasks, even in a fast-paced environment?
• Do you hold yourself accountable for your actions and contribute to a great team environment?
• Do you do the right thing, even when no one is watching?

ASSUMPTION: UCF Athletics values candidates who align with their core values and work style. Assessing your fit with these values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously, often under tight deadlines
• Working evenings and weekends for events, as needed
• Adapting to changes in game day schedules and event plans
• Navigating NCAA and Conference rules and regulations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to excellence.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Event Manager within a sports organization, but with a focus on brand experience and a broader scope of responsibilities
• Compared to other roles in college athletics, this position offers a unique blend of marketing, event management, and brand experience
• Career paths may include advancement to Director or higher-level positions within UCF Athletics or another organization

ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of sports marketing and event management within a college athletics setting.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a UCF sports event
• Managing game day operations for a UCF sports event, including vendor coordination and fan engagement activities
• Researching best practices in brand experience and implementing progressive strategies to enhance fan engagement

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and responsibilities may vary based on the needs of the organization.

❓ Key Questions to Ask During Interview

• Can you describe a typical game day experience for a UCF sports event, and how this role contributes to its success?
• How does this role collaborate with other teams within UCF Athletics, such as #Content, Strategic Communications, and Corporate Partnerships?
• What opportunities are available for professional growth and development within UCF Athletics?
• How does UCF Athletics support work-life balance for its employees?
• Can you describe the company culture and how it aligns with the core values of UCF Athletics?

ASSUMPTION: These questions are intended to help you better understand the role, the organization, and the company culture. Tailor your questions to your specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role
• Prepare examples of your work, such as marketing campaigns or event plans, to showcase your skills and creativity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.