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Assistant Director, Events and Marketing Georgetown Entrepreneurship - McDonough School of Business

Georgetown University
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Director, Events and Marketing

πŸ”Ή Company: Georgetown University

πŸ”Ή Location: Main Campus, Washington, DC

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Higher Education, Events & Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting Georgetown Entrepreneurship's mission to build an inclusive entrepreneurial community
  • Blending event planning, marketing strategy, and student engagement to elevate programs
  • Expanding reach across campus and the entrepreneurial ecosystem
  • Collaborating with a diverse team and external partners
  • Contributing to the University's mission and goals

ASSUMPTION: This role requires a balance of creativity, organization, and interpersonal skills to succeed in a dynamic, collaborative environment.

πŸ“‹ Key Responsibilities

βœ… Develop, implement, and monitor program services

βœ… Administer program budgets, projects, and overall operations

βœ… Use independent judgement and discretion to determine best course of action

βœ… Oversee event planning and execution, as well as operational support

βœ… Manage marketing and communications

βœ… Oversee community and local business/startup engagement

βœ… Represent the McDonough School and the Entrepreneurship Initiative accurately and persuasively

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 2-3 years of professional experience in event planning, marketing, communications, or program management

Required Skills:

  • Excellent organizational, written, and verbal communication skills
  • Experience working in a fast-paced, collaborative environment
  • Demonstrated ability to work with students, faculty, and diverse partners
  • Passion for entrepreneurship, innovation, and higher education

Preferred Skills:

  • Social media and marketing experience (i.e., Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Website maintenance and design (WordPress a plus)
  • Basic knowledge of Salesforce, AirTable, or other CRM solutions

ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $44,022 - $73,406 per year

Benefits:

  • Medical, dental, vision, disability, and life insurance
  • Retirement savings
  • Tuition assistance
  • Work-life balance benefits
  • Employee discounts
  • Voluntary insurance options

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on market research for similar roles in higher education and the Washington, DC area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education, specifically focused on entrepreneurship and innovation

Company Size: Medium (51-200 employees)

Founded: 2007, as part of Georgetown University Law Center

Company Description:

  • Georgetown University is a prestigious, private research university located in Washington, DC
  • The McDonough School of Business is one of the top-ranked business schools in the country
  • Georgetown Entrepreneurship is a dynamic initiative focused on fostering an entrepreneurial mindset and supporting student and alumni ventures

Company Specialties:

  • Entrepreneurship education and support
  • Event planning and marketing
  • Student engagement and community building
  • Collaboration with diverse partners

Company Website: https://msb.georgetown.edu/

ASSUMPTION: Georgetown University is a well-established institution with a strong reputation for academic excellence and a commitment to serving the common good.

πŸ“Š Role Analysis

Career Level: Mid-level professional with opportunities for growth and development

Reporting Structure: Reports directly to the Director of Georgetown Entrepreneurship

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

  • Expanding event and marketing efforts to reach a broader audience
  • Developing and implementing new programs and initiatives
  • Building relationships with external partners and stakeholders
  • Contributing to the overall mission and goals of Georgetown Entrepreneurship

ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic and evolving field of entrepreneurship education.

🌍 Location & Work Environment

Office Type: University campus with a mix of on-site and remote work

Office Location(s): Main Campus, Washington, DC

Geographic Context:

  • Washington, DC is a vibrant, multicultural city with a strong entrepreneurial ecosystem
  • The Main Campus is located in the historic Georgetown neighborhood, offering a mix of urban and suburban environments
  • The Capitol Campus is just minutes from the U.S. Capitol and U.S. Supreme Court

Work Schedule: Full-time, with a mix of on-site and remote work

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-campus collaboration and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring team
  • Final interview with the Director of Georgetown Entrepreneurship

Key Assessment Areas:

  • Event planning and execution skills
  • Marketing and communication strategies
  • Collaboration and stakeholder management
  • Alignment with the mission and values of Georgetown Entrepreneurship

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Demonstrate your passion for entrepreneurship, innovation, and higher education
  • Showcase your ability to work effectively in a dynamic, collaborative environment

ATS Keywords: Event planning, marketing strategy, student engagement, entrepreneurial community, higher education, collaboration, stakeholder management

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Event planning and management software (e.g., Eventbrite, Cvent)
  • Marketing and communication platforms (e.g., Mailchimp, Hootsuite)
  • Customer relationship management (CRM) solutions (e.g., Salesforce, AirTable)
  • Website maintenance and design tools (e.g., WordPress, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for event planning, marketing, and communications professionals.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in all endeavors
  • Collaboration and teamwork
  • Integrity and accountability
  • Respect for the dignity of all persons
  • Commitment to justice in the service of the common good

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Focused on results and impact

Self-Assessment Questions:

  • How do your personal values align with the company's mission and values?
  • How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
  • How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: Georgetown University values candidates who are passionate about the University's mission, committed to excellence, and eager to contribute to a collaborative, inclusive work environment.

⚠️ Potential Challenges

  • Balancing multiple responsibilities and priorities
  • Managing a diverse range of stakeholders and partners
  • Adapting to a dynamic and evolving work environment
  • Meeting the high expectations of a prestigious university

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Event Coordinator vs. Assistant Director: The Assistant Director role requires more strategic planning, leadership, and management skills
  • Marketing Specialist vs. Assistant Director: The Assistant Director role involves a broader range of responsibilities, including event planning and community engagement
  • Program Manager vs. Assistant Director: The Assistant Director role focuses more on external-facing events and marketing, while the Program Manager role may be more internally focused

ASSUMPTION: This role offers a unique blend of event planning, marketing, and community engagement, requiring a versatile and adaptable professional.

πŸ“ Sample Projects

  • Planning and executing a large-scale entrepreneurship conference
  • Developing and implementing a targeted marketing campaign to engage students and alumni
  • Building and maintaining relationships with local businesses and startup communities

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for creativity and innovation in this role.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 90 days?
  • How does this role contribute to the overall mission and goals of Georgetown Entrepreneurship?
  • What opportunities are there for professional growth and development within the organization?
  • How does the team collaborate and support each other in a dynamic, fast-paced environment?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Workday job portal
  • Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your passion for entrepreneurship, innovation, and higher education
  • Prepare examples of your event planning, marketing, and community engagement work
  • Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.