📌 Core Information
🔹 Job Title: Assistant Director, Events and Marketing
🔹 Company: Georgetown University
🔹 Location: Main Campus, Washington, DC
🔹 Job Type: Hybrid
🔹 Category: Higher Education, Events & Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting Georgetown Entrepreneurship's mission to build an inclusive entrepreneurial community
- Blending event planning, marketing strategy, and student engagement to elevate programs
- Expanding reach across campus and the entrepreneurial ecosystem
- Collaborating with a diverse team and external partners
- Contributing to the University's mission and goals
ASSUMPTION: This role requires a balance of creativity, organization, and interpersonal skills to succeed in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Develop, implement, and monitor program services
✅ Administer program budgets, projects, and overall operations
✅ Use independent judgement and discretion to determine best course of action
✅ Oversee event planning and execution, as well as operational support
✅ Manage marketing and communications
✅ Oversee community and local business/startup engagement
✅ Represent the McDonough School and the Entrepreneurship Initiative accurately and persuasively
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2-3 years of professional experience in event planning, marketing, communications, or program management
Required Skills:
- Excellent organizational, written, and verbal communication skills
- Experience working in a fast-paced, collaborative environment
- Demonstrated ability to work with students, faculty, and diverse partners
- Passion for entrepreneurship, innovation, and higher education
Preferred Skills:
- Social media and marketing experience (i.e., Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Website maintenance and design (WordPress a plus)
- Basic knowledge of Salesforce, AirTable, or other CRM solutions
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $44,022 - $73,406 per year
Benefits:
- Medical, dental, vision, disability, and life insurance
- Retirement savings
- Tuition assistance
- Work-life balance benefits
- Employee discounts
- Voluntary insurance options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on market research for similar roles in higher education and the Washington, DC area.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on entrepreneurship and innovation
Company Size: Medium (51-200 employees)
Founded: 2007, as part of Georgetown University Law Center
Company Description:
- Georgetown University is a prestigious, private research university located in Washington, DC
- The McDonough School of Business is one of the top-ranked business schools in the country
- Georgetown Entrepreneurship is a dynamic initiative focused on fostering an entrepreneurial mindset and supporting student and alumni ventures
Company Specialties:
- Entrepreneurship education and support
- Event planning and marketing
- Student engagement and community building
- Collaboration with diverse partners
Company Website: https://msb.georgetown.edu/
ASSUMPTION: Georgetown University is a well-established institution with a strong reputation for academic excellence and a commitment to serving the common good.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development
Reporting Structure: Reports directly to the Director of Georgetown Entrepreneurship
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Expanding event and marketing efforts to reach a broader audience
- Developing and implementing new programs and initiatives
- Building relationships with external partners and stakeholders
- Contributing to the overall mission and goals of Georgetown Entrepreneurship
ASSUMPTION: This role offers opportunities for professional growth and development within the dynamic and evolving field of entrepreneurship education.
🌍 Location & Work Environment
Office Type: University campus with a mix of on-site and remote work
Office Location(s): Main Campus, Washington, DC
Geographic Context:
- Washington, DC is a vibrant, multicultural city with a strong entrepreneurial ecosystem
- The Main Campus is located in the historic Georgetown neighborhood, offering a mix of urban and suburban environments
- The Capitol Campus is just minutes from the U.S. Capitol and U.S. Supreme Court
Work Schedule: Full-time, with a mix of on-site and remote work
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-campus collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Director of Georgetown Entrepreneurship
Key Assessment Areas:
- Event planning and execution skills
- Marketing and communication strategies
- Collaboration and stakeholder management
- Alignment with the mission and values of Georgetown Entrepreneurship
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your passion for entrepreneurship, innovation, and higher education
- Showcase your ability to work effectively in a dynamic, collaborative environment
ATS Keywords: Event planning, marketing strategy, student engagement, entrepreneurial community, higher education, collaboration, stakeholder management
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Event planning and management software (e.g., Eventbrite, Cvent)
- Marketing and communication platforms (e.g., Mailchimp, Hootsuite)
- Customer relationship management (CRM) solutions (e.g., Salesforce, AirTable)
- Website maintenance and design tools (e.g., WordPress, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for event planning, marketing, and communications professionals.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Collaboration and teamwork
- Integrity and accountability
- Respect for the dignity of all persons
- Commitment to justice in the service of the common good
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on results and impact
Self-Assessment Questions:
- How do your personal values align with the company's mission and values?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Georgetown University values candidates who are passionate about the University's mission, committed to excellence, and eager to contribute to a collaborative, inclusive work environment.
⚠️ Potential Challenges
- Balancing multiple responsibilities and priorities
- Managing a diverse range of stakeholders and partners
- Adapting to a dynamic and evolving work environment
- Meeting the high expectations of a prestigious university
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Event Coordinator vs. Assistant Director: The Assistant Director role requires more strategic planning, leadership, and management skills
- Marketing Specialist vs. Assistant Director: The Assistant Director role involves a broader range of responsibilities, including event planning and community engagement
- Program Manager vs. Assistant Director: The Assistant Director role focuses more on external-facing events and marketing, while the Program Manager role may be more internally focused
ASSUMPTION: This role offers a unique blend of event planning, marketing, and community engagement, requiring a versatile and adaptable professional.
📝 Sample Projects
- Planning and executing a large-scale entrepreneurship conference
- Developing and implementing a targeted marketing campaign to engage students and alumni
- Building and maintaining relationships with local businesses and startup communities
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for creativity and innovation in this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role contribute to the overall mission and goals of Georgetown Entrepreneurship?
- What opportunities are there for professional growth and development within the organization?
- How does the team collaborate and support each other in a dynamic, fast-paced environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday job portal
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your passion for entrepreneurship, innovation, and higher education
- Prepare examples of your event planning, marketing, and community engagement work
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
