- Job Title: Assistant Manager - Customer Marketing
- Company: Diageo
- Location: Bhubaneswar, Odisha, India
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: May 8, 2025
- Experience Level: 2-4 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance brand visibility and consumer engagement.
- Extensive travel to various outlets and markets for effective implementation of promotional activities.
- Collaborating with cross-functional teams to drive sales and market share growth.
- Analyzing market trends and consumer behavior to inform marketing strategies.
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong project management skills to balance multiple priorities and deadlines.
📋 Key Responsibilities
- Marketing Strategy & Execution:
- Develop and implement marketing strategies to increase brand visibility and consumer engagement.
- Plan and execute promotional activities, POSMs, and display units as per contract and brand imperatives.
- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Outlet Management:
- Conduct market recce with the sales team to evaluate and finalize outlets.
- Ensure installations and maintenance of promotional elements and gifts at vendor outlets.
- Prepare and supervise contracts for rental outlets and get required sign-offs through the legal team.
- Brand Communication & Visibility:
- Coordinate with vendors to oversee execution of signage in the state.
- Execute agreed visibility strategy and track and monitor visibility execution.
- Use outlets as media vehicles to drive seamless route to consumer effectiveness.
- Budget & Analytics:
- Coordinate with manpower agencies for various activities and ensure accurate spend of budgets at the state level.
- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Train Promoters for Optimum Performance:
- Responsible for training and development of the third-party execution force through on-the-job training and scheduled training calendars.
- Induct and train promoters as per incentive schemes.
- Ensure the sales team is aligned to marketing activity and standards through regular communication and formal meetings.
ASSUMPTION: Strong communication, negotiation, and collaboration skills are essential for success in this role, as well as the ability to multitask and manage complex challenges.
🎯 Required Qualifications
- Education: MBA in Sales and Marketing
- Experience: 2-4 years of experience in FMCG/Alco-Bev sales
- Required Skills:
- Planning, execution, and review.
- Analytical & reasoning skills; data analytics.
- Communication & negotiation skills.
- Collaboration skills.
- ROI orientation.
- Vendor management.
- Training promoters in outlets.
- Creativity.
- Preferred Skills:
- Experience with marketing analytics tools.
- Knowledge of the local market and consumer behavior.
ASSUMPTION: Candidates with experience in customer marketing or a related field will have a strong advantage in this role.
💰 Compensation & Benefits
- Salary Range: INR 8-12 lakhs per annum (based on experience and performance)
- Benefits:
- Health insurance and retirement plans.
- Flexible working arrangements.
- Employee discounts on Diageo products.
- Working Hours: Full-time, Monday to Friday, with occasional weekend work as required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery, later merged with other companies to form Diageo)
- Company Description: Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. With a portfolio spanning spirits and beer, Diageo is committed to raising the bar in the alcoholic beverage market while being mindful of its impact on people and the planet.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, Premium Wines and Spirits Supplier, Luxury, Super Premium, Beer, Consumer Goods, E-commerce, Beverages, Spirits, FMCG, and Brand Owners.
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: Reports directly to the Customer Marketing Manager.
- Work Arrangement: On-site, with extensive travel to various outlets and markets.
- Growth Opportunities:
- Potential career progression to Senior Manager or National Manager roles.
- Opportunities to work on high-profile brands and campaigns.
- Exposure to cross-functional teams and global projects.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both marketing and management skills.
🌍 Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment.
- Office Location(s): Bhubaneswar, Odisha, India
- Geographic Context: Bhubaneswar is the capital city of Odisha, with a population of over 800,000 people. It is known for its rich history, cultural heritage, and educational institutions.
- Work Schedule: Full-time, with flexible working arrangements and the possibility of remote work for specific tasks or projects.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
- Typical Process: Online application, phone or video screening, in-person interviews, and final decision-making.
- Key Assessment Areas: Marketing strategy and execution, analytical skills, communication and negotiation skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills.
- Research Diageo's brand portfolio and marketing strategies to demonstrate your knowledge and enthusiasm for the role.
ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Social Media Analytics)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
- Company Values: Performance with purpose, integrity, respect, and responsibility.
- Work Style: Collaborative, innovative, and data-driven. Diageo values diversity and inclusion, and encourages employees to bring their authentic selves to work.
- Self-Assessment Questions:
- How do you align with Diageo's values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a collaborative, cross-functional team environment?
- How do you stay up-to-date with industry trends and consumer behavior, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Diageo is committed to creating an inclusive and diverse work environment, and candidates who can demonstrate a strong cultural fit and a commitment to Diageo's values will be successful in this role.
⚠️ Potential Challenges
- The role requires extensive travel and may involve working in challenging market conditions.
- The work environment can be fast-paced and demanding, with tight deadlines and competing priorities.
- The role may require working with a diverse range of stakeholders, including vendors, retailers, and consumers, which can present unique challenges and opportunities.
ASSUMPTION: Candidates who are adaptable, resilient, and able to thrive in a dynamic and fast-paced environment will be successful in this role.
📈 Similar Roles Comparison
- Customer Marketing Manager: This role is a step below the Customer Marketing Manager role, with a focus on executing marketing strategies rather than developing them. However, it offers significant growth potential for the right candidate.
- Brand Manager: This role is more focused on brand strategy and management, rather than customer marketing. However, it may involve similar responsibilities, such as brand communication and visibility.
- Sales Manager: This role is more focused on sales strategy and management, rather than marketing. However, it may involve similar responsibilities, such as outlet management and vendor relationships.
ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, with a strong focus on customer engagement and brand visibility.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in a specific market.
- Conducting a market analysis to identify trends and opportunities for a specific brand.
- Managing a team of promoters to execute a large-scale promotional event or activation.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and challenges they may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company and its brands?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the company and its brands in the current market, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the market, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Bhubaneswar-India/Assistant-Manager---Customer-Marketing_JR1112901-1).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills.
- Research Diageo's brand portfolio and marketing strategies to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
