📌 Core Information
🔹 Job Title: Assistant Manager - Customer Marketing
🔹 Company: Diageo
🔹 Location: Warangal, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level (2-4 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and reviewing marketing strategies
- Engaging consumers and customers at various outlets
- Extensive travel to different markets
- Scouting for new opportunities and managing complex challenges
ASSUMPTION: This role requires a high level of autonomy and adaptability, as the Assistant Manager will be responsible for driving marketing strategies across multiple outlets and markets.
📋 Key Responsibilities
✅ Plan, execute, and review marketing strategies to engage consumers and customers at various outlets
✅ Travel extensively to different markets, visiting outlets during activations
✅ Engage consumers and customers at the outlets, understanding their needs and preferences
✅ Scout for new opportunities and manage complex challenges that arise
✅ Collaborate with cross-functional teams to ensure marketing strategies align with overall business objectives
ASSUMPTION: The role may involve working irregular hours, especially during promotional events and activations.
🎯 Required Qualifications
Education: MBA in Sales and Marketing
Experience: 2-4 years of experience in FMCG/Alco-Bev sales
Required Skills:
- Planning, execution, and review skills
- Analytical and reasoning skills, with a strong focus on data analytics
- Excellent communication and negotiation skills
- Strong collaboration skills
- ROI orientation
- Vendor management
- Training and development skills
- Creativity and adaptability
Preferred Skills:
- Experience in the Alco-Bev industry
- Fluency in regional languages
ASSUMPTION: Candidates with experience in customer-facing roles or sales may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated, based on industry standards for mid-level marketing roles in India)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Diageo products
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of working from home occasionally
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees (Global, with a significant presence in India)
Founded: 1826 (as Guinness Brewery, later merged with other companies to form Diageo)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's mission is to celebrate life, every day, everywhere, through its diverse range of beverages
- Diageo is committed to responsible drinking, sustainability, and creating a positive impact on society
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- Human Resources
- Sales
- Brand Management
Company Website: diageo.com
ASSUMPTION: Diageo's large size and global presence offer ample opportunities for career growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-Senior level (2-4 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional remote work opportunities
Growth Opportunities:
- Progression to a Senior Manager role within the Marketing department
- Expansion into other departments, such as Sales or Supply Chain, based on performance and interest
- International assignments, given Diageo's global presence
ASSUMPTION: Successful candidates will have the opportunity to grow within the company, taking on more responsibilities and potentially moving into leadership roles.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Warangal, India
Geographic Context:
- Warangal is a major city in the Indian state of Telangana, with a population of over 1.2 million
- The city is known for its historical monuments, cultural heritage, and educational institutions
- Warangal has a tropical savanna climate, with hot and humid summers and mild winters
Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility of working from home occasionally
ASSUMPTION: The Warangal office provides a dynamic and multicultural work environment, with opportunities to collaborate with colleagues from diverse backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Diageo's values
- Marketing knowledge and strategic thinking
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research Diageo's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing, Customer Engagement, Sales, FMCG, Alco-Bev, Planning, Execution, Review
ASSUMPTION: Diageo's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Celebrate Life, Every Day, Everywhere
- Win Together
- Be Your Best Self
- Partner To Win
- Every Drop Matters
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you embody Diageo's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing campaign?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Diageo's company culture is inclusive, diverse, and focused on celebrating life through its products and employees.
⚠️ Potential Challenges
- Extensive travel requirements, which may impact work-life balance
- Working in a fast-paced and dynamic environment, with frequent changes and adaptations
- Managing a diverse team and stakeholders, with varying expectations and priorities
- Navigating a large, global organization with complex structures and processes
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a solutions-oriented mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on customer engagement and on-site activation
- In the Alco-Bev industry, Diageo is known for its strong brand portfolio and commitment to responsible drinking
- Career progression in Diageo may involve moving between different brands, departments, or even countries, offering diverse experiences and growth opportunities
ASSUMPTION: This role offers a unique blend of customer-facing and strategic marketing responsibilities, with ample opportunities for growth and development.
📝 Sample Projects
- Planning and executing a successful on-site activation campaign, exceeding targets and customer engagement metrics
- Developing and implementing a customer loyalty program, driving repeat purchases and brand advocacy
- Conducting market research and analysis to identify trends, opportunities, and areas for improvement in Diageo's marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Assistant Manager - Customer Marketing role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as Sales or Supply Chain?
- What opportunities are there for professional development and growth within Diageo?
- How does Diageo support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter explaining your interest in the role and Diageo, and how your skills and experiences make you a strong fit
- If applicable, prepare examples of your marketing campaigns or projects to showcase your skills and achievements
- Follow up with the HR department one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
