Executive Manager, Customer Marketing

📌 Core Information

🔹 Job Title: Executive Manager, Customer Marketing

🔹 Company: nbn® Australia

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Telecommunications

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team to develop and execute customer-centric marketing strategies
• Collaborating with cross-functional teams to ensure a unified approach to market
• Fostering a culture of innovation and continuous improvement within the Customer Marketing team
• Translating complex business needs into compelling marketing initiatives that resonate with customers

ASSUMPTION: This role requires a strategic and empathetic marketing leader with deep experience in consumer and commercial marketing, ideally within complex, matrixed environments.

📋 Key Responsibilities

✅ Lead a passionate and high-performing team dedicated to shaping and delivering customer-centric marketing strategies that drive growth, retention, and brand preference across Australia

✅ Develop and execute a comprehensive 12–18 month marketing and communications strategy that aligns with enterprise priorities and commercial objectives

✅ Work closely with cross-functional teams including Product & Pricing, Insights & Performance, Digital, and Corporate Communications to ensure a unified and impactful approach to market

✅ Translate complex business needs into compelling marketing initiatives that resonate with both residential and business customers

✅ Foster a culture of innovation and continuous improvement within the Customer Marketing team, championing digital-first thinking and integrated campaign planning that supports nbn’s purpose of lifting the digital capability of Australia

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Over 10 years of experience in consumer and commercial marketing, with a strong track record of building integrated marketing strategies that deliver measurable outcomes across acquisition, retention, and brand engagement

Required Skills:

• Strategic thinking and planning
• Team leadership and management
• Collaboration and stakeholder management
• Analytical thinking and creative problem-solving
• Marketing strategy development and execution
• Brand engagement and management
• Digital marketing and integrated campaign planning

Preferred Skills:

• Experience working in the telecommunications industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the industry and the job responsibilities.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range for this position is AU$180,000 - AU$220,000 per annum. This estimate takes into account the required experience level, the location, and the size of the company.

Benefits:

• Paid parental leave
• Diversity initiatives
• Flexible working arrangements
• Training opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. However, flexibility is offered to accommodate individual needs and work-life balance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. nbn® Australia is a government-owned corporation responsible for designing, building, and operating the National Broadband Network (nbn®) in Australia.

Company Size: 1,001-5,000 employees. As a large organization, nbn® Australia offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: 2009. nbn® Australia was established to oversee the rollout of the nbn® network, which aims to provide high-speed broadband access to all Australians.

Company Description:

• nbn® Australia is committed to lifting the digital capability of the nation by building and connecting Australia’s best fibre infrastructure into homes and businesses, plus places and things, everywhere.
• The company is driven by a pioneering spirit and a desire to create Australia’s network—a network made for more, transforming the way people do things.
• nbn® Australia is committed to an inclusive, flexible, and supportive workplace where everyone can feel heard, valued, and respected. The company has a Reconciliation Action Plan, Accessibility & Inclusion Plan, and offers 18 weeks of paid parental leave.

Company Specialties:

• Broadband
• Telephone
• Innovation
• Optic fibre
• Technology
• Fixed wireless
• Satellite
• Engineering
• Communications
• Government business enterprise
• Infrastructure

Company Website: nbn.com.au

ASSUMPTION: nbn® Australia is a large, well-established organization with a clear mission and a strong commitment to diversity, inclusion, and employee well-being.

📊 Role Analysis

Career Level: Senior management. This role is a senior leadership position within the Customer Marketing team, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Executive Manager, Customer Marketing, will have direct reports, including marketing managers and specialists, and will work closely with other senior leaders across the organization.

Work Arrangement: On-site, full-time. The role is based in Sydney, New South Wales, with the option for occasional remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Progression to a more senior role within the Customer Marketing team or other departments, such as Chief Marketing Officer or General Manager
• Expanding the team and taking on additional responsibilities
• Developing expertise in specific areas of marketing or telecommunications

ASSUMPTION: As a large organization, nbn® Australia offers numerous opportunities for career growth and development, both within the Customer Marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office. nbn® Australia's headquarters are located in North Sydney, with additional offices in Melbourne and other major cities across Australia.

Office Location(s): Level 13, 100 Mount Street, North Sydney, NSW 2060, AU; Tower 5, Level 14, 727 Collins Street, Melbourne, VIC 3000, AU

Geographic Context:

• Sydney, New South Wales, Australia. The role is based in Sydney, a major city with a population of over 5 million people, offering a vibrant cultural scene, diverse neighborhoods, and numerous employment opportunities.
• Melbourne, Victoria, Australia. While the role is primarily based in Sydney, there may be opportunities for occasional work in Melbourne, a city known for its arts, culture, and sports.

Work Schedule: Standard business hours, Monday to Friday, with flexibility for individual needs and work-life balance.

ASSUMPTION: The role may require occasional travel to other nbn® Australia offices or customer sites, depending on the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with hiring managers and team members
• Final interview with the Chief Marketing Officer
• Reference checks and background verification

Key Assessment Areas:

• Strategic thinking and planning
• Team leadership and management
• Collaboration and stakeholder management
• Analytical thinking and creative problem-solving
• Marketing strategy development and execution
• Brand engagement and management
• Digital marketing and integrated campaign planning

Application Tips:

• Tailor your resume to highlight relevant marketing experience, skills, and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• Be ready to discuss your approach to marketing strategy, team leadership, and customer-centricity in the interview

ATS Keywords: Customer Marketing, Strategic Planning, Team Leadership, Collaboration, Stakeholder Management, Marketing Strategy, Brand Engagement, Digital Marketing, Integrated Campaign Planning, Telecommunications Industry

ASSUMPTION: nbn® Australia uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your marketing strategies?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a marketing campaign?
• How do you approach continuous learning and professional development in your marketing career?

ASSUMPTION: nbn® Australia values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and can thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing a high-performing team with diverse skills and backgrounds
• Balancing multiple priorities and projects simultaneously
• Working in a complex, matrixed environment with multiple stakeholders
• Keeping up with the latest trends and technologies in marketing and telecommunications

ASSUMPTION: These challenges are common in senior marketing roles within large organizations and can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on team leadership, collaboration, and stakeholder management
• As a government-owned corporation, nbn® Australia offers unique opportunities to work on large-scale infrastructure projects with a significant impact on the nation
• Career progression in this role may involve moving into more senior leadership positions within the Customer Marketing team or other departments, such as Chief Marketing Officer or General Manager

ASSUMPTION: While this role shares similarities with other senior marketing positions, its unique context within a government-owned corporation and its focus on national infrastructure set it apart.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications strategy to launch a new nbn® product or service
• Leading a team to create and implement a customer retention campaign to reduce churn and improve customer satisfaction
• Collaborating with cross-functional teams to create and execute a targeted marketing campaign to drive brand awareness and preference among business customers

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Executive Manager, Customer Marketing, may be responsible for leading and executing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Customer Marketing team?
• How does nbn® Australia support the professional development and growth of its marketing team members?
• What are the key priorities for the Customer Marketing team in the first 90 days of this role?
• How does nbn® Australia measure the success of its marketing campaigns and initiatives?
• What are the most rewarding aspects of working in the Customer Marketing team at nbn® Australia?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, and to demonstrate your interest and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the nbn® Australia careers portal
• Tailor your resume to highlight relevant marketing experience, skills, and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
• Be ready to discuss your approach to marketing strategy, team leadership, and customer-centricity in the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.