📌 Core Information
🔹 Job Title: Assistant Manager, Partnership Marketing (12 months contract)
🔹 Company: Sun Life
🔹 Location: Hong Kong
🔹 Job Type: Full-time, Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Partnership Marketing Manager in developing and executing marketing strategies, campaigns, partnerships, and events
- Conducting market research to gather insights on target customers, competitors, and industry trends
- Managing marketing campaigns and events across various offline and online channels
- Analyzing marketing campaign performance and providing recommendations for optimization
- Collaborating cross-functionally with channels, product, and other teams to align on marketing initiatives
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various marketing aspects and stakeholders.
📋 Key Responsibilities
✅ Conduct market research to gather insights on target customers, competitors, and industry trends
✅ Support the development of marketing plans, campaigns, events, content, and promotion communications
✅ Coordinate the execution of marketing campaigns and events across various offline and online channels
✅ Monitor and analyze marketing campaign performance, providing recommendations for optimization
✅ Assist with the management of marketing budgets, key stakeholder, partner, and vendor relationships
✅ Stay up-to-date on the latest marketing trends, tools, and best practices
✅ Collaborate cross-functionally with channels, product, and other teams to align on marketing initiatives
✅ Provide administrative support and ad-hoc support to the Marketing Manager as needed
ASSUMPTION: The role may involve some evenings and weekends to attend events and manage campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, PR, or a related field
Experience: 8+ years of Marketing experience in Event Marketing / Marketing Partnership
Required Skills:
- Excellent written, content creation, and communication skills
- Proficient in using Marketing tools and platforms
- Excellent organizational and project management abilities
- Strong stakeholder, partner, and vendor management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Collaborative mindset, can-do attitude, and willingness to learn
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Fluency in multiple languages
ASSUMPTION: Candidates with less experience may be considered for a Senior Officer/Marketing Specialist role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated, based on industry standards for a Marketing Manager role in Hong Kong)
Benefits:
- Medical and dental coverage
- Life and disability insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for event attendance and campaign deadlines)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1865 and has a long history of providing financial services and insurance products to customers.
Company Description:
- Sun Life is committed to helping clients achieve lifetime financial security and live healthier lives.
- The company offers a wide range of insurance and investment products and services in key markets around the world.
- Sun Life has a strong focus on innovation, technology, and digital transformation to enhance the customer experience.
Company Specialties:
- Life insurance
- Health insurance
- Investment products
- Retirement planning
- Group benefits
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life's large size and global presence offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Assistant Manager reports directly to the Partnership Marketing Manager and may have supervisory responsibilities for junior team members.
Work Arrangement: This is an on-site, full-time role with a 12-month contract. The role may require flexibility to attend events and manage campaign deadlines.
Growth Opportunities:
- Potential advancement to a senior marketing role within the organization
- Expansion of responsibilities based on performance and organizational needs
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
ASSUMPTION: The 12-month contract may be extended based on performance and organizational needs.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Sun Life Tower, 18 Hung Luen Road, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem.
- The office is located in the New Territories, with easy access to public transportation and amenities.
- The area is known for its diverse culture, delicious food, and numerous shopping and entertainment options.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event attendance and campaign deadlines.
ASSUMPTION: The work environment may be fast-paced and dynamic, requiring adaptability and strong organizational skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing expertise and experience
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Sun Life's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Sun Life's business and the role's responsibilities
- Prepare examples of your marketing campaigns, events, or projects that showcase your achievements and impact
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Marketing, Partnership Marketing, Event Marketing, Campaign Management, Market Research, Stakeholder Management, Vendor Management, Marketing Tools, CRM, Salesforce
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the organization's hiring timeline.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Client-centered
- Integrity
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative and inclusive
- Results-driven and performance-focused
- Adaptable and responsive to change
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of success in marketing, with a strong focus on partnership and event management?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple stakeholders?
- Do you share Sun Life's commitment to client-centered values and integrity?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Sun Life's values will be more likely to succeed in the role and the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders, including partners, vendors, and internal teams
- Balancing the demands of marketing campaigns, events, and other projects
- Adapting to a fast-paced, dynamic work environment
- Working with tight deadlines and potential last-minute changes
- Navigating a large organization with diverse teams and departments
ASSUMPTION: Successful candidates will be able to manage these challenges effectively and thrive in the role.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on partnership and event management
- In the financial services industry, marketing roles often require a balance of creativity, strategic thinking, and analytical skills
- This role offers the opportunity to work on a wide range of marketing initiatives and gain exposure to different areas of the business
ASSUMPTION: Candidates should research similar roles in the financial services industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new insurance product
- Managing a partnership with a high-profile event sponsor to maximize brand exposure and engagement
- Conducting market research to identify trends and opportunities in the insurance industry
ASSUMPTION: The specific projects and initiatives will vary depending on the organization's priorities and the team's goals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the organization?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- What opportunities are there for professional development and growth within the marketing team and the organization?
- How does Sun Life support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns, events, or projects that showcase your achievements and impact
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present your ideas for marketing initiatives and strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
