Partnership Marketing Director

📌 Core Information

🔹 Job Title: Partnership Marketing Director

🔹 Company: WebMD

🔹 Location: El Segundo, CA or Seattle, WA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing strategic partnerships with lead generation affiliates
• Driving in-bound consumer leads and identifying new revenue opportunities
• Collaborating with cross-functional teams to improve product roadmap and operations
• Providing data-driven performance feedback and actionable insights

ASSUMPTION: This role requires a strong background in affiliate marketing and partner management, with a focus on lead generation and performance marketing.

📋 Key Responsibilities

✅ Own the full customer life-cycle, including partner engagement, contracting, integrations, day-to-day oversight, campaign optimization, and billing

✅ Create strategic account plans to drive growth with existing partnerships

✅ Become a subject matter expert and provide market feedback to the internal team

✅ Work closely with Product and Technical teams to improve our product roadmap, operations, and lead platform

✅ Achieve revenue and volume goals as assigned

ASSUMPION: This role involves a high degree of autonomy and requires strong problem-solving skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years in a comparable affiliate marketing or partner management position

Required Skills:

• Proven track record in affiliate marketing and partner management
• Knowledge of performance marketing, lead generation, and online marketing
• Experience negotiating MSA agreements
• Dynamic self-starter with great problem-solving skills
• Effective communicator who excels at cross-functional collaboration
• Experience with API-based platforms, lead generation platforms, and/or call platforms is a plus
• Highly organized with a strong attention to detail and good follow-through
• Data-driven and very comfortable with Excel

Preferred Skills:

• Experience in the healthcare industry
• Fluency in a second language

ASSUMPION: Candidates should have a strong understanding of the affiliate marketing landscape and be comfortable working with data to drive decision-making.

💰 Compensation & Benefits

Salary Range: $170,000 + bonus (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee discounts on WebMD products and services

Working Hours: Full-time, 40 hours per week

ASSUMPION: The salary range is competitive for the role and experience level, and benefits are standard for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers, and health plans.

Company Size: WebMD has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: WebMD was founded in 1996 and is headquartered in El Segundo, CA, with additional offices in Seattle, WA, and Indianapolis, IN.

Company Description:

• WebMD is committed to providing objective healthcare information and decision-support applications to consumers and healthcare professionals
• The company aims to help consumers take an active role in managing their health and make informed benefit, provider, and treatment choices
• WebMD offers a range of online healthcare information, communications services, and clinical reference sources to meet the needs of its diverse user base

Company Specialties:

• Consumer health information
• Physician and healthcare professional resources
• Employer and health plan services
• Clinical reference sources and decision support technology

Company Website: http://www.webmd.com

ASSUMPTION: WebMD's extensive experience and resources in the healthcare industry make it an attractive employer for professionals seeking to make an impact in the field.

📊 Role Analysis

Career Level: This role is at the senior manager level, with the opportunity to grow into a director or executive role

Reporting Structure: The Partnership Marketing Director will report directly to the Senior Vice President of Marketing

Work Arrangement: This role is on-site, with the option to work from the El Segundo, CA, or Seattle, WA, office

Growth Opportunities:

• Potential to expand the partnership marketing team and take on additional responsibilities
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• possibility to transition into a more strategic or leadership role as the business grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: WebMD's offices are modern, collaborative workspaces with on-site amenities and a casual dress code

Office Location(s): El Segundo, CA, or Seattle, WA

Geographic Context:

• El Segundo, CA, is located in the South Bay region of Los Angeles, with easy access to beaches, parks, and outdoor activities
• Seattle, WA, is known for its vibrant tech industry, coffee culture, and outdoor recreation opportunities

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: WebMD's office locations offer a mix of urban and suburban environments, with ample opportunities for work-life balance and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Affiliate marketing and partner management experience
• Data-driven decision-making skills
• Communication and collaboration skills
• Problem-solving abilities
• Cultural fit and alignment with WebMD's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and experience with affiliate marketing
• Research WebMD's business and industry trends to demonstrate your understanding of the company and market
• Be ready to discuss your approach to data-driven decision-making and performance optimization

ATS Keywords: Affiliate marketing, partner management, performance marketing, lead generation, online marketing, negotiation, problem-solving, communication, cross-functional collaboration, API platforms, data analysis, attention to detail, Excel

ASSUMPTION: WebMD's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Salesforce
• Google Analytics
• Microsoft Office Suite (Excel, Word, PowerPoint)
• API-based platforms
• Lead generation platforms
• Call platforms

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resourceful

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic environment?
• Am I comfortable working with data and using it to drive decision-making?
• Do I possess strong problem-solving skills and attention to detail?
• Am I an effective communicator and collaborator?
• Do I align with WebMD's patient-centered and innovative values?

ASSUMPTION: Candidates who are a strong cultural fit with WebMD's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of partnerships and campaigns
• Balancing strategic planning and day-to-day operations
• Working with diverse stakeholders, including internal teams and external partners
• Keeping up with industry trends and market changes

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to prioritize and manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Affiliate Marketing Manager or Director of Partner Marketing in other industries
• However, WebMD's focus on healthcare information services sets this role apart
• Career path comparison: This role can lead to director or executive-level positions in marketing or business development within the healthcare industry

ASSUMPTION: While this role shares similarities with other affiliate marketing and partner management positions, its unique context within the healthcare industry offers distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a strategic plan to expand WebMD's partnership network in a specific therapeutic area
• Optimizing an existing campaign to improve lead quality and conversion rates
• Negotiating and closing a strategic partnership with a major lead generation affiliate

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to make a significant impact on WebMD's business.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the partnership marketing team currently, and how can this role address them?
• How does WebMD support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WebMD measure the success of its partnership marketing efforts, and what KPIs are most important?
• What opportunities are there for collaboration with other teams, such as product or technical teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into WebMD's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and experience with affiliate marketing
• Research WebMD's business and industry trends to demonstrate your understanding of the company and market
• Be ready to discuss your approach to data-driven decision-making and performance optimization
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.