📌 Core Information
🔹 Job Title: Assistant Manager, Partnership Marketing (12 months contract)
🔹 Company: Sun Life
🔹 Location: Hong Kong, Hunghom, Kowloon
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Partnership Marketing Manager in developing and executing marketing strategies, campaigns, partnerships, and events
- Conducting market research to gather insights on target customers, competitors, and industry trends
- Managing marketing campaigns and events across various offline and online channels
- Analyzing marketing campaign performance and providing recommendations for optimization
- Collaborating cross-functionally with channels, product, and other teams to align on marketing initiatives
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various projects and stakeholders effectively.
📋 Key Responsibilities
✅ Conduct market research to gather insights on target customers, competitors, and industry trends
✅ Support the development of marketing plans, campaigns, events, content, and promotion communications
✅ Coordinate the execution of marketing campaigns and events across various offline and online channels
✅ Monitor and analyze marketing campaign performance, providing recommendations for optimization
✅ Assist with the management of marketing budgets, key stakeholder, partner, and vendor relationships
✅ Stay up-to-date on the latest marketing trends, tools, and best practices
✅ Collaborate cross-functionally with channels, product, and other teams to align on marketing initiatives
✅ Provide administrative support and ad-hoc support to the Marketing Manager as needed
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong prioritization and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, PR, or a related field
Experience: 8+ years of Marketing experience in Event Marketing / Marketing Partnership
Required Skills:
- Excellent written, content creation, and communication skills
- Proficient in using Marketing tools and platforms
- Excellent organizational and project management abilities
- Strong stakeholder, partner, and vendor management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Collaborative mindset, can-do attitude, and willingness to learn
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, having experience in the financial services industry may be beneficial for understanding the context and nuances of this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a Marketing Manager role in Hong Kong with 8+ years of experience)
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Life and disability insurance
- Employee assistance program
- Employee discounts on Sun Life products
Working Hours: 40 hours per week, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Sun Life was founded in 1857 and has a rich history in the financial services industry.
Company Description:
- Sun Life is committed to providing innovative solutions that meet the evolving needs of its clients
- The company fosters a culture of collaboration, integrity, and accountability
- Sun Life is dedicated to sustainability and responsible investing, aiming to create a positive impact on society and the environment
Company Specialties:
- Life insurance
- Health insurance
- Investment management
- Group benefits
Company Website: www.sunlife.com
ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Assistant Manager reports directly to the Partnership Marketing Manager and may oversee the work of Marketing Specialists or Officers.
Work Arrangement: This is an on-site, full-time position with a 12-month contract. The role may require flexibility to work additional hours as needed.
Growth Opportunities:
- Progression to a permanent role or a more senior position within the marketing department
- Expansion of responsibilities to include additional markets or product lines
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: The 12-month contract nature of this role may provide an opportunity for candidates to prove themselves and secure a permanent position.
🌍 Location & Work Environment
Office Type: Sun Life's Hong Kong office is located in Sun Life Tower, a modern and well-equipped building.
Office Location(s): Sun Life Tower, 18 Hung Luen Road, Hunghom, Kowloon, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The office is conveniently located near public transportation, shopping, and dining options
- The city offers a mix of Eastern and Western cultures, with a diverse range of attractions and activities
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed.
ASSUMPTION: The work environment is likely to be dynamic, fast-paced, and collaborative, reflecting the nature of the marketing industry and Sun Life's company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and other team members
- Assessment or case study presentation
- Final decision and offer
Key Assessment Areas:
- Marketing expertise and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Sun Life's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've managed
- Research Sun Life's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: Marketing, Partnership Marketing, Event Marketing, Campaign Management, Market Research, Stakeholder Management, Vendor Management, Performance Analysis, Marketing Tools, CRM, Salesforce
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Accountability
- Innovation
- Client focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you committed to delivering high-quality work and exceeding client expectations?
- Do you embrace a culture of innovation and continuous learning?
ASSUMPTION: Candidates who align with Sun Life's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working with tight deadlines and competing priorities
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- Compared to other Assistant Manager roles, this position may offer more exposure to cross-functional collaboration and global marketing initiatives
- In the financial services industry, marketing roles often require a strong understanding of financial products and services, as well as the ability to communicate complex information effectively
- Career progression in marketing roles may involve moving into more specialized or senior positions, such as Marketing Director or Head of Marketing
ASSUMPTION: This role may provide unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new insurance product
- Conducting market research to identify trends and opportunities in the Hong Kong insurance market
- Managing a partnership with a third-party vendor to co-create marketing content and events
ASSUMPTION: The specific projects assigned may vary depending on the team's priorities and the organization's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Sun Life in Hong Kong?
- What opportunities are there for professional development and growth within the marketing department?
- How does Sun Life support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've managed
- Research Sun Life's products, services, and company culture to demonstrate your interest and fit
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
