Assistant Manager Product Marketing

📌 Core Information

🔹 Job Title: Assistant Manager Product Marketing

🔹 Company: Income Insurance Limited

🔹 Location: Singapore

🔹 Job Type: Full time

🔹 Category: Insurance

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product launches and marketing campaigns to drive business goals and brand value.
• Working closely with product owners and external agencies to develop go-to-market plans.
• Ensuring compliance with regulations and handling administrative matters.
• Analyzing sales performance and consumer trends to inform marketing strategies.

ASSUMPTION: This role requires a strong understanding of marketing principles, project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Supporting the launch of products, marketing campaigns, and content to create awareness and engagement.

✅ Conducting customer focus group testing to identify key product propositions and develop tailored campaigns.

✅ Working with external creative agencies and internal media teams to conceptualize and develop go-to-market plans.

✅ Collaborating with the marketing promotions team to integrate promotions tactics into campaigns.

✅ Ensuring compliance with regulations and handling administrative matters.

✅ Monitoring sales performance and preparing monthly analysis.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in marketing, business, or a related discipline.

Experience: 3 to 6 years of product marketing or marketing experience.

Required Skills:

• Proven track record of solid project management skills.
• Excellent communication skills and critical thinking.
• Strong copywriting skills.
• Ability to analyze sales data and consumer trends.
• Knowledge of insurance and investment funds (advantageous).

Preferred Skills:

• Experience in the insurance industry.
• Fluency in multiple languages.

ASSUMPTION: While experience in the insurance industry is not strictly required, it would be beneficial for understanding the context of the products and campaigns.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Singapore, the estimated salary range is SGD 60,000 - 90,000 per annum.

Benefits:

• Medical and dental benefits.
• Life and disability insurance.
• Retirement savings plan.
• Employee assistance program.
• Training and development opportunities.

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Income Insurance Limited operates in the insurance industry, offering life, health, and general insurance products.

Company Size: With approximately 2,400 employees, Income Insurance Limited is a mid-sized company that offers a blend of corporate structure and personal touch.

Founded: Established in 1970, Income Insurance Limited has a rich history and extensive experience in the insurance sector.

Company Description:

• Income Insurance Limited is one of the leading composite insurers in Singapore.
• It offers a wide range of insurance products, including life, health, and general insurance.
• The company is committed to being a responsible business that champions the environment and supports financial inclusion, education, and senior well-being.

Company Specialties:

• Life Insurance
• Health Insurance
• General Insurance
• Commercial Insurance

Company Website: www.income.com.sg

ASSUMPTION: Income Insurance Limited's focus on responsible business practices and community involvement may indicate a strong company culture that values employee engagement and social responsibility.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership development.

Reporting Structure: The Assistant Manager Product Marketing will report directly to the Manager Product Marketing and work closely with various internal teams and external agencies.

Work Arrangement: This is an on-site role with standard office hours, but flexibility may be required to meet project demands.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Product Marketing team.
• Expanding responsibilities and leading cross-functional projects.
• Gaining experience in different product categories or business lines.

ASSUMPTION: With the company's focus on digitalization and innovation, there may be opportunities for the incumbent to contribute to and learn from these initiatives.

🌍 Location & Work Environment

Office Type: Income Insurance Limited has multiple office locations in Singapore, with a mix of corporate and collaborative workspaces.

Office Location(s): 75 Bras Basah Road, Singapore 189557; 2 Tampines Central 6, #01-01 NTUC Income Tampines Point, Singapore 529483; 1 Paya Lebar Link, #07-01 PLQ 1 Paya Lebar Quarter, Singapore 408533

Geographic Context:

• Singapore is a multicultural city-state with a strong economy and robust job market.
• The office locations are strategically situated in key business districts, offering easy access to public transportation and amenities.
• The city has a tropical climate, with high temperatures and humidity throughout the year.

Work Schedule: Standard office hours are from Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands.

ASSUMPTION: The work environment at Income Insurance Limited is likely to be dynamic and collaborative, with a focus on driving business growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and relevant team members.
• Case study or presentation task to assess problem-solving and communication skills.
• Final decision and offer.

Key Assessment Areas:

• Marketing and product knowledge.
• Project management skills and organizational abilities.
• Communication and presentation skills.
• Problem-solving and analytical thinking.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and project management experience.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
• Research Income Insurance Limited's products, services, and company culture to demonstrate your understanding and enthusiasm.

ATS Keywords: Product Marketing, Marketing Campaigns, Project Management, Customer Engagement, Sales Performance, Consumer Trends, Marketing Strategy, Compliance, Budget Tracking, Team Collaboration, Creative Development, Market Research

ASSUMPTION: Income Insurance Limited's hiring process may include assessments or tasks designed to evaluate the candidate's practical skills and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the incumbent's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers first in all decisions and actions.
• Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
• Responsibility: Taking ownership and accountability for one's actions and decisions.
• Innovation: Embracing change and continuously seeking new and better ways to serve customers and grow the business.

Work Style:

• Collaborative: Working effectively with cross-functional teams and external partners.
• Adaptable: Embracing change and responding quickly to new challenges and opportunities.
• Data-driven: Making informed decisions based on data and analytics.

Self-Assessment Questions:

• Do you have a proven track record of driving successful marketing campaigns and achieving business results?
• Are you comfortable working in a dynamic and fast-paced environment, managing multiple projects simultaneously?
• Do you possess strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Income Insurance Limited values candidates who are customer-focused, responsible, innovative, and able to work effectively in a collaborative and adaptable environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• Working with diverse stakeholders, including internal teams, external agencies, and regulatory bodies, necessitating excellent communication and collaboration skills.
• Keeping up with industry trends and regulatory changes, requiring continuous learning and adaptation.
• Operating in a competitive market, demanding a strong focus on customer engagement and business growth.

ASSUMPTION: The Assistant Manager Product Marketing role may present unique challenges, but it also offers opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to other Assistant Manager Product Marketing roles, this position may offer more responsibility and autonomy, given the company's focus on innovation and digitalization.
• In the insurance industry, this role may require a stronger understanding of regulatory compliance and risk management.
• Career progression may involve moving into a Manager or Senior Manager role within the Product Marketing team or exploring opportunities in other business lines or functions.

ASSUMPTION: While this role shares similarities with other Assistant Manager Product Marketing positions, its unique context within Income Insurance Limited may present distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a marketing campaign for a new life insurance product, targeting young professionals and focusing on digital channels.
• Conducting market research and customer focus group testing to identify key product propositions and inform campaign messaging.
• Collaborating with external creative agencies to develop go-to-market plans and campaign materials for a health insurance product launch.

ASSUMPTION: The specific projects and tasks assigned to the Assistant Manager Product Marketing may vary depending on the company's priorities and business needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing department?
• How does Income Insurance Limited support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of marketing campaigns and product launches?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing and project management experience, as well as any experience working in the insurance industry.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact.
• Research Income Insurance Limited's products, services, and company culture to demonstrate your understanding and enthusiasm.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.