Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Kaseya 🔹 Location: Vancouver, British Columbia, Canada 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and owning product positioning, messaging, and value propositions for Kaseya’s backup and recovery solutions - Collaborating with cross-functional teams to drive go-to-market strategies and create impactful marketing assets - Translating technical features into business benefits for different customer segments - Acting as a product evangelist internally and externally through webinars, events, and thought leadership content - Supporting demand generation with product-focused campaign strategy, messaging, and content 📋 Key Responsibilities ✅ Product Positioning and Messaging - Develop and own positioning, messaging, and value propositions for Kaseya’s backup and recovery solutions - Collaborate with product management to understand product roadmaps and translate technical features into business benefits for different customer segments ✅ Go-to-Market Strategy and Execution - Drive go-to-market strategy and execution for product launches and key initiatives, collaborating with demand generation, content, and sales enablement teams ✅ Marketing Assets Creation - Create and manage high-impact sales tools and marketing assets, including pitch decks, battlecards, case studies, product briefs, and competitive intelligence ✅ Customer and Market Research - Conduct customer and market research to understand buyer needs, preferences, and pain points; use insights to refine messaging and campaign targeting ✅ Product Evangelism - Act as a product evangelist internally and externally, contributing to webinars, events, training, and thought leadership content ✅ Demand Generation Support - Collaborate closely with sales enablement to ensure teams are trained and equipped with tools that drive engagement and conversion 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business, or a Technical discipline Experience: - 5+ years of marketing or product marketing experience. Those without marketing experience, but who are motivated and have related product or sales engineering experience, are also encouraged to apply Required Skills: - Proven success in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences - Strong communication and storytelling skills; able to simplify complex concepts and tailor messages by persona and channel - Hands-on experience hosting external webinars and demonstrations, as well as internal presentations and sales training - Excellent project management skills to allow for timely planning, execution, and reporting on multiple projects in a fast-paced and high-energy environment - Creativity and strategic thinking to test, rapidly iterate, and take calculated risks - Establishing clear goals and measurements; consistently aligns resources to goals; accepts mistakes and course corrects quickly; leverages data to drive ROI Preferred Skills: - Certifications from Pragmatic Institute or Product Marketing Alliance - Occasional travel may be required for industry and company events 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 CAD per year (based on experience level and industry standards for the role, location, and company size) Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Employee stock purchase plan - Generous vacation and time-off policies - Flexible work arrangements and remote work options - Professional development opportunities and tuition reimbursement - Wellness programs and gym membership reimbursement - Employee discounts and perks Working Hours: Full-time, 40 hours per week with flexible scheduling options 📌 Applicant Insights Company Context Industry: Software Development, specifically focused on IT infrastructure and security management solutions Company Size: Mid-size (5,001-10,000 employees) Founded: 2000 Company Description: Kaseya is the leading global provider of AI-powered cybersecurity and IT management software. Through its customer-centric approach and renowned support, Kaseya delivers best-in-breed technologies that empower organizations to seamlessly manage IT infrastructure, secure networks, backup critical data, manage service operations, and grow their businesses. Kaseya offers a broad array of IT management solutions from industry-leading providers, addressing the challenges of multifunctional IT professionals through its IT Complete platform. Company Specialties: - IT Automation - Remote IT Infrastructure Management - Systems Management Software - Backup and Recovery - SOC and Cybersecurity - Compliance and User Security Company Website: 📊 Role Analysis Career Level: Mid-career to senior-level role, offering growth opportunities for experienced marketing professionals looking to make a significant impact in a dynamic, high-growth organization Reporting Structure: This role reports directly to the Director of Product Marketing and collaborates closely with cross-functional teams, including product management, sales, and demand generation Work Arrangement: On-site, full-time position with occasional travel requirements for industry and company events Growth Opportunities: - Opportunities to work on high-impact projects and drive significant business growth - Exposure to a wide range of IT management solutions and industries - Potential to advance within the marketing organization or explore other roles within Kaseya Potential Challenges: - Balancing multiple projects and priorities in a fast-paced, high-energy environment - Managing stakeholders and collaborating effectively with cross-functional teams - Keeping up with industry trends and emerging technologies in the rapidly evolving IT landscape 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-concept workstations and dedicated meeting rooms Office Location(s): 700 – 128 West Pender Street, Vancouver, V6B 1R8, CA Geographic Context: - Vancouver, British Columbia, Canada - Mild, oceanic climate with moderate rainfall - Diverse cultural scene with a strong focus on outdoor recreation and arts - Vibrant tech industry with numerous startups and established companies Work Schedule: Standard business hours with flexible scheduling options and remote work arrangements 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager or HR representative 3. In-depth behavioral and situational interviews with the hiring manager and/or other team members 4. Final interviews with senior leadership, focusing on cultural fit and long-term career goals Key Assessment Areas: - Problem-solving skills and strategic thinking - Communication and presentation skills - Technical knowledge and industry expertise - Cultural fit and alignment with Kaseya’s values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership, and teamwork abilities - Research Kaseya’s products, industry, and competition to demonstrate your understanding and enthusiasm for the role - Practice presenting your ideas and solutions to demonstrate your communication and presentation skills ATS Keywords: Product Marketing, B2B Solutions, Messaging, Positioning, Go-to-Market Strategy, Customer Engagement, Technical Understanding, Webinars, Marketing Assets, Sales Enablement, Project Management, Stakeholder Management, Cross-Functional Collaboration, IT Management, Backup and Recovery, Cybersecurity, Compliance 🛠 Cultural Fit Considerations Company Values: - Customer-centric approach - Innovation and continuous improvement - Collaboration and teamwork - Integrity and accountability - Passion and commitment to excellence Work Style: - Fast-paced and high-energy environment - Cross-functional collaboration and stakeholder management - Data-driven decision-making and continuous learning - Strong focus on customer success and business growth Self-Assessment Questions: 1. How do you approach simplifying complex technical concepts for different audiences? 2. Can you provide an example of a successful go-to-market strategy you’ve developed and executed? 3. How do you prioritize and manage multiple projects and stakeholders in a fast-paced environment? 4. How do you stay up-to-date with industry trends and emerging technologies in the IT landscape? 5. How do you approach presenting complex ideas and data-driven insights to non-technical stakeholders? ⚠️ Potential Challenges 1. Balancing multiple projects and priorities in a fast-paced environment 2. Managing stakeholders and collaborating effectively with cross-functional teams 3. Keeping up with industry trends and emerging technologies in the rapidly evolving IT landscape 📈 Similar Roles Comparison 1. Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role focuses more on translating technical features into business benefits and collaborating with product teams, while the Marketing Manager role may have a broader scope, including brand management, market research, and campaign execution. 2. Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses on go-to-market strategy and customer engagement, while the Product Manager role is responsible for product development, roadmaps, and feature definition. 3. Career Path Comparison: This role offers growth opportunities within marketing or other functions within Kaseya, such as moving into senior marketing roles, exploring other product management roles, or transitioning into leadership positions. 📝 Sample Projects 1. Developing and executing a go-to-market strategy for a new backup and recovery solution, including messaging, positioning, and launch planning 2. Conducting market research and competitive analysis to inform product positioning and messaging 3. Creating and delivering a webinar series to educate customers and prospects on the benefits of Kaseya’s backup and recovery solutions 💡 Key Questions to Ask During Interview 1. What are the most significant challenges facing the backup and recovery market, and how is Kaseya positioned to address them? 2. How does Kaseya’s product roadmap align with market demands and customer needs? 3. What are the key priorities for this role in the first 30, 60, and 90 days? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the most successful marketing campaigns or initiatives that Kaseya has executed, and what can I learn from them? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership, and teamwork abilities 4. Research Kaseya’s products, industry, and competition to demonstrate your understanding and enthusiasm for the role 5. Practice presenting your ideas and solutions to demonstrate your communication and presentation skills 6. Follow up with the hiring manager or HR representative within a week of your application to confirm receipt and express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.