Assistant Manager, Shop App Marketing

📌 Core Information

🔹 Job Title: Assistant Manager, Shop App Marketing

🔹 Company: Samsung Electronics

🔹 Location: United Arab Emirates

🔹 Job Type: On-site

🔹 Category: 📱 Mobile Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing the Shop App strategy to promote direct-to-consumer sales.
• Collaborating with agency partners to align marketing campaigns with business goals.
• Utilizing a multi-channel approach to provide personalized consumer experiences.
• Employing advanced analytics to continuously improve consumer engagement.

ASSUMPTION: The job overview focuses on digital marketing within an app context, involving collaboration with both internal divisions and external agencies to align strategies with consumer behavior trends.

📋 Key Responsibilities

✅ Implement and execute the Shop App strategy to drive D2C sales.

✅ Work closely with agency partners on marketing campaigns.

✅ Align with divisions and agencies to enhance the Shop App's impact.

✅ Utilize multi-touch points like social media, email, and apps.

✅ Understand consumer needs through advanced analytics.

✅ Create high-value propositions for consumers at key purchase points.

ASSUMPTION: These responsibilities imply that this role involves a strong mix of strategic planning and hands-on execution, requiring a clear understanding of both consumer analytics and digital marketing tools.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, or Communications required; Master's preferred

Experience: Minimum of 3 years in app-based marketing, preferably in a global MNC

Required Skills:

• App-Based Marketing
• Consumer Behavior Analysis
• Team Collaboration

Preferred Skills:

• Knowledge of GCC cultures and Arabic language
• Experience with Mar-tech tools and CRM systems

ASSUMPTION: The role seeks individuals with comprehensive digital marketing expertise, particularly in app-based settings, and a cultural understanding of the GCC region, which suggests an expectation for relevant regional experience.

💰 Compensation & Benefits

Salary Range: Competitive salary with performance-based incentives

Benefits:

• Flexible working hours
• Comprehensive medical and life insurance
• Annual leave with additional perks

Working Hours: 40 hours per week with some flexibility

ASSUMPTION: The benefits package is typical for large multinational companies, aiming to attract talents by offering comprehensive healthcare and flexible working conditions.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 501-1,000 employees, offering a comprehensive, resource-rich environment

Founded: Not Specified, with a notable presence in global technology markets

Company Description:

• Pioneering innovative technology solutions
• Focus on consumer electronics and digital convergence
• Strong brand recognition and market presence

Company Specialties:

• Consumer Electronics
• Digital Marketing
• App Innovation

Company Website: http://www.samsung.com/fr/business

ASSUMPTION: Not all company specialties were provided; derived from industry norms and Samsung's global capabilities in technology and innovation sectors.

📊 Role Analysis

Career Level: Mid-level managerial role

Reporting Structure: Reports to senior marketing management

Work Arrangement: On-site with collaborative team engagement

Growth Opportunities:

• Leadership development in digital marketing
• Cross-functional team collaboration
• Exposure to cutting-edge marketing technologies

ASSUMPTION: The role provides ample growth potential within Samsung’s dynamic and technology-driven environment, fostering professional development through continuous learning opportunities.

🌍 Location & Work Environment

Office Type: Modern corporate office environment

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Hub for innovation and technology in GCC
• Presence in a globally connected city
• Diverse, multicultural work environment

Work Schedule: Standard UAE office hours, Monday through Friday

ASSUMPTION: Dubai’s status as a technology and business hub offers a conducive environment for professionals in digital marketing, enhancing career opportunities in a vibrant locale.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interviews with HR
• Technical interview focusing on digital marketing skills

Key Assessment Areas:

• Analytical skills
• Marketing strategy acumen
• Cultural fit within the organization

Application Tips:

• Highlight experience in app-based marketing and analytics.
• Showcase understanding of GCC consumer trends.
• Demonstrate strategic thinking and collaboration skills.

ATS Keywords: App-Based Marketing, CRM, Analytics, Multi-Touch Point

ASSUMPTION: The application process aims to assess both technical competency and cultural alignment with the company’s core values and strategic objectives.

🛠️ Tools & Technologies

• Insider
• Tealium
• AppsFlyer

ASSUMPTION: Specific tools cited suggest a robust focus on digital analytics and multi-channel marketing platforms, reinforcing the technical demands of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technological advancement
• Commitment to quality and consumer satisfaction
• Collaborative and inclusive workplace

Work Style:

• Fast-paced and dynamic
• Team-oriented with cross-functional collaboration
• Results-driven with a focus on strategic execution

Self-Assessment Questions:

• How do you adapt to rapidly changing technology environments?
• Can you give examples of successful marketing campaigns you have led?
• What strategies do you use to align marketing goals with business objectives?

ASSUMPTION: The company's emphasis on innovation and quality translates into a work environment that is both challenging and rewarding, ideal for professionals who thrive in dynamic and collaborative settings.

⚠️ Potential Challenges

• Keeping up with fast-evolving technology trends
• Ensuring consistent alignment with global brand standards
• Navigating cultural nuances in the GCC market
• Balancing strategic planning with hands-on execution

ASSUMPTION: Challenges stem from the need to maintain agility and responsiveness in a highly competitive market, requiring robust strategic and analytical skills.

📈 Similar Roles Comparison

• Compared to social media managers, this role requires deeper app-specific knowledge.
• Emphasizes cross-channel integration more than traditional digital marketing roles.
• Greater focus on analytics-driven decision-making than in classical marketing roles.

ASSUMPTION: The role merges strategic marketing insight with technical efficiencies across digital platforms, distinguishing it from conventional marketing positions.

📝 Sample Projects

• Developing and launching a new feature in the Shop App tailored to user feedback.
• Conducting an analytics deep-dive to enhance user engagement metrics.
• Strategically aligning a regional campaign with global marketing objectives.

ASSUMPTION: Projects likely include both strategic and technical elements, reflecting the role's requirement for a synthesis of app-based marketing and consumer analytics.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does Samsung support professional development within digital roles?
• Can you describe the team's structure and the collaboration dynamics?
• What are the current challenges faced by the Shop App marketing team?
• How does this role contribute to Samsung's broader strategic objectives?

ASSUMPTION: Questions are designed to obtain clarity on expectations, team dynamics, and strategic alignment, crucial for any candidate looking to fully understand the role's contributions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Samsung Careers Portal
• Prepare to elaborate on your app-based marketing experiences
• Research Samsung's recent product launches and regional strategies
• Ready examples of successful campaign strategies you've managed
• Highlight your ability to work within diverse cultural settings

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.