📌 Core Information
🔹 Job Title: Assistant Marketing & Communications Manager
🔹 Company: Minor International
🔹 Location: K.Dhigufinolhu, Maldives
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing the annual marketing plan and driving promotions across various teams.
- Managing advertising campaigns and ensuring brand voice alignment across digital channels.
- Collaborating with operations, F&B, sales, and marketing teams to execute campaigns.
- Monitoring and evaluating campaign performance and online reputation.
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will have a strong understanding of digital marketing and excellent communication skills.
📋 Key Responsibilities
✅ Executes annual marketing plan to budget, in consultation with various stakeholders.
✅ Partners with operations, F&B, and sales teams to execute promotions and campaigns targeting in-house guests.
✅ Acts as the liaison between the marketing department and advertising agency on tactical advertising campaigns.
✅ Manages F&B media schedules and verifies prompt settlement of accounts.
✅ Partners with property revenue management to verify correct offer loading and advertisement targeting.
✅ Executes email marketing, display advertising, and social media engagement.
✅ Develops and executes promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
✅ Engages in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum of two (02) years working experience as a Marketing & Communications Executive or similar role.
Required Skills:
- Good knowledge of different digital marketing tools and channels.
- Good understanding in content creation, with photography and videography skills being advantageous.
- Analytical mindset and critical thinking.
- Ability to perform multitasking while handling various assignments.
- Ability to use persuasion and negotiation tactics appropriately.
- Excellent understanding of digital marketing concepts and best practices.
Preferred Skills:
- Hospitality experience would be advantageous.
- Leadership experience would be advantageous.
ASSUMPTION: Candidates with a strong background in digital marketing and relevant experience in the hospitality industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is $35,000 - $45,000 per year, based on industry standards for a Marketing & Communications Manager with 2-5 years of experience in the Maldives.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for career growth and development within the Minor International group.
- Employee discounts on hotel stays and F&B outlets.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They operate eight diverse hotel brands and a portfolio of related hospitality businesses.
Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment with ample opportunities for career growth and development.
Founded: Minor International was founded in 1961 and has since grown into a global hospitality leader.
Company Description:
- Minor International is a global hospitality leader with a network of more than 560 hotels across six continents.
- They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
- Their mission is to create better brands, businesses, and partnerships by always focusing on what matters most to their guests, team members, and partners.
Company Specialties:
- Hotel and resort management
- Restaurant and bar operations
- Spa and wellness services
- River cruises and rail journeys
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor International's extensive global presence and diverse portfolio of hospitality businesses offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing Communications.
Reporting Structure: The Assistant Marketing & Communications Manager will report directly to the Director of Marketing Communications and work closely with various teams, including operations, F&B, sales, and marketing.
Work Arrangement: This is an on-site, full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events and campaigns.
Growth Opportunities:
- Progression to a Marketing & Communications Manager role within the hotel or another property within the Minor International group.
- Expanding skills and expertise in digital marketing and hospitality management.
- Gaining experience working with diverse teams and stakeholders.
ASSUMPTION: This role offers significant opportunities for career growth and development within the Minor International group, particularly for candidates with strong digital marketing skills and a passion for the hospitality industry.
🌍 Location & Work Environment
Office Type: The office is located within the hotel property, offering a unique work environment with easy access to various departments and amenities.
Office Location(s): K.Dhigufinolhu, Maldives
Geographic Context:
- The Maldives is an archipelagic nation in the Indian Ocean, consisting of over 1,100 coral islands grouped in a double chain of atolls.
- The Maldives is a popular tourist destination known for its white-sand beaches, blue lagoons, and extensive reefs.
- The work environment is likely to be multicultural, with colleagues from various backgrounds and nationalities.
Work Schedule: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events and campaigns.
ASSUMPTION: The unique work environment and geographic location of the Maldives offer a distinct cultural experience and opportunities for personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Director of Marketing Communications
- Final interview with the hotel's General Manager
Key Assessment Areas:
- Digital marketing skills and knowledge
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Minor International's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and relevant experience in the hospitality industry.
- Prepare examples of successful marketing campaigns you've executed, focusing on their impact and the results achieved.
- Research Minor International and the hotel property to demonstrate your understanding of the company and its values.
ATS Keywords: Digital Marketing, Marketing & Communications, Campaign Management, Brand Voice, Advertising, Email Marketing, Social Media Engagement, Online Reputation Management, Hospitality Industry, Multitasking, Cross-functional Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing skills and relevant experience in the hospitality industry.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for Growth
- Integrity
- Respect
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Minor International's values, particularly 'Passion for Growth' and 'Excellence'?
- How do you approach working collaboratively with various teams and stakeholders?
- How do you handle multitasking and managing multiple projects simultaneously?
ASSUMPTION: Candidates who demonstrate a strong alignment with Minor International's values and a collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
- Working in a multicultural environment may present unique communication and cultural challenges.
- Occasional weekend work may be required to support events and campaigns, which could impact work-life balance.
- The remote location of the Maldives may present logistical challenges for some candidates.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a willingness to adapt to a unique work environment.
📈 Similar Roles Comparison
- Compared to a Marketing & Communications Manager role, this position has a more tactical focus on campaign execution and less strategic planning.
- In the hospitality industry, this role is similar to a Marketing & Communications Coordinator or Assistant Marketing Manager, with a focus on driving promotions and campaigns within the hotel property.
- Career progression from this role could lead to a Marketing & Communications Manager position within the hotel or another property within the Minor International group.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and hospitality management, with potential for career growth and development within the Minor International group.
📝 Sample Projects
- Executing a successful email marketing campaign to promote a hotel's F&B outlets, resulting in a 20% increase in reservations.
- Developing and implementing a social media strategy to improve online reputation and engagement, leading to a 30% increase in positive reviews.
- Managing an advertising campaign for a hotel's wedding packages, generating a 15% increase in bookings and a 25% increase in revenue.
ASSUMPTION: These sample projects demonstrate the tactical and results-driven nature of the Assistant Marketing & Communications Manager role, focusing on driving promotions and campaigns within the hotel property.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the hotel and the Minor International group?
- What are the key priorities for this role in the first 90 days?
- How does the hotel support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote location like the Maldives?
- How does the hotel measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?
ASSUMPTION: These interview questions focus on understanding the role's strategic fit, priorities, professional development opportunities, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and relevant experience in the hospitality industry.
- Prepare examples of successful marketing campaigns you've executed, focusing on their impact and the results achieved.
- Research Minor International and the hotel property to demonstrate your understanding of the company and its values.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
