📌 Core Information
🔹 Job Title: Assistant Marketing Manager – Content Marketing Team (9 month FTC)
🔹 Company: Lloyds Banking Group
🔹 Location: Halifax or Chester
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic delivery of content marketing plan
- Collaborating cross-functionally with various teams
- Championing data-driven decisions
- Supporting campaign alignment and measurement
- Enhancing processes and governance
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to optimize customer experiences on the website.
📋 Key Responsibilities
✅ Lead the development and execution of the strategic plan for content marketing
✅ Collaborate with cross-functional teams to align efforts and enhance customer journeys
✅ Use customer experience insights and performance data to inform decisions and drive continuous improvement
✅ Help shape content recommendations that align with core marketing campaigns and critical initiatives
✅ Measure and optimize performance using data from PWS briefs and site search engagement
✅ Contribute to planning and prioritisation improvements, risk management, and approval processes
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to deliver effective content marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on content marketing or a related field
Required Skills:
- Proven experience in planning and delivering multiple marketing communications briefs simultaneously
- Strong prioritisation skills
- Passionate about enhancing customer experience through digital journeys and content
- Skilled in analyzing and interpreting data using tools like Adobe Analytics, Content Square, Excel, and Power BI
- Strong written and verbal communication skills, with a focus on clarity, accuracy, and attention to detail
- Demonstrated ability to build and maintain strong working relationships across teams and collaborators
- Proactive, can-do attitude, reliability, and strong organisational skills within team environments
Preferred Skills:
- Experience working in the financial services industry
- Familiarity with agile working environments
ASSUMPTION: Candidates with experience in content marketing, data analysis, and stakeholder management will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £39,825 - £44,250 per year
Benefits:
- Generous pension contribution of up to 15%
- Annual bonus award, subject to Group performance
- Share schemes including free shares
- Discounted shopping
- 28 days’ holiday, with bank holidays on top
- Range of wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The salary range is based on the provided information and industry standards for a role of this level in the UK financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1765 (as a bank, Lloyds Banking Group was formed in 1995)
Company Description:
- Lloyds Banking Group is a leading UK-based financial services group, providing a wide range of banking and financial services to personal and corporate customers
- Driven by the purpose of "Helping Britain Prosper," the group aims to create a sustainable and inclusive future for people and businesses
- Lloyds Banking Group is committed to creating a values-led culture and building a workforce that reflects the diversity of its customers and communities
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking
Company Website: www.lloydsbankinggroup.com
ASSUMPTION: Lloyds Banking Group is a large, established financial services organization with a strong focus on digital transformation and customer experience.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: Hybrid working, with 2 days in the office and the remainder working from home
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and gain exposure to different areas of the business
- Access to learning and development opportunities to support career growth
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing team and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with flexible working options
Office Location(s): Halifax Trinity Road, Chester Cawley House
Geographic Context:
- Halifax: A large town in West Yorkshire, known for its rich history and cultural attractions
- Chester: A historic city in Cheshire, known for its Roman walls, medieval buildings, and vibrant cultural scene
Work Schedule: Full-time, with flexible working options available
ASSUMPTION: The hybrid working arrangement allows for a balance between collaboration and remote work, with access to modern, collaborative workspaces in both Halifax and Chester.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a team member
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and planning skills
- Data analysis and interpretation
- Cross-functional collaboration and stakeholder management
- Customer-centric mindset and understanding of customer journeys
Application Tips:
- Highlight relevant experience in content marketing, data analysis, and stakeholder management
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare examples of your work and be ready to discuss your approach to data-driven decision-making
ATS Keywords: Content marketing, strategic planning, data analysis, customer experience, cross-functional collaboration, stakeholder management
ASSUMPTION: The application process for this role is likely to involve multiple stages, with a focus on assessing strategic thinking, data analysis, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Adobe Analytics
- Content Square
- Microsoft Excel
- Power BI
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in data analysis tools and project management software to support strategic planning and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing the Right Thing
- Nurturing a Growth Mindset
- Working Together
Work Style:
- Collaborative and inclusive
- Focused on continuous improvement and innovation
- Agile and adaptable, with a strong customer-centric mindset
Self-Assessment Questions:
- Do you share Lloyds Banking Group's commitment to helping Britain prosper?
- Are you passionate about enhancing customer experiences through data-driven decision-making?
- Do you thrive in a collaborative, inclusive work environment that values continuous improvement and innovation?
ASSUMPTION: Candidates who align with Lloyds Banking Group's values and work style will be well-suited to this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple marketing communications briefs simultaneously
- Balancing strategic planning with day-to-day tasks and priorities
- Working effectively with cross-functional teams and stakeholders
- Adapting to a hybrid working environment and maintaining productivity
ASSUMPTION: This role may present challenges related to time management, prioritization, and cross-functional collaboration, but offers opportunities for professional development and growth.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on strategic planning, data analysis, and cross-functional collaboration
- In the financial services industry, this role is typical of a mid-level marketing position with potential for growth and development
- Career paths in marketing can lead to roles such as Marketing Manager, Senior Marketing Manager, or Head of Marketing
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, with opportunities for professional development and growth within the marketing team and the wider organization.
📝 Sample Projects
- Developing and executing a strategic plan for content marketing that enhances customer journeys and optimizes retail site search functionality
- Analyzing customer experience insights and performance data to inform content marketing strategies and improve customer journeys
- Collaborating with cross-functional teams to align content marketing efforts with core marketing campaigns and critical initiatives
ASSUMPTION: These sample projects reflect the strategic planning, data analysis, and cross-functional collaboration aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Marketing team and across the wider marketing function?
- How does this role fit into the broader marketing strategy and roadmap for Lloyds Banking Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lloyds Banking Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does the team address them?
ASSUMPTION: These questions are designed to provide insight into the team dynamics, strategic priorities, and professional development opportunities related to this role.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
