Associate Athletic Director for Branding and Creative Services

📌 Core Information

🔹 Job Title: Associate Athletic Director for Branding and Creative Services

🔹 Company: Baylor University

🔹 Location: Waco, Texas, United States

🔹 Job Type: Full time

🔹 Category: Athletics

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and leading All-Sport Creative, Football Creative, BaylorVision, and Baylor+ teams
• Developing and executing strategies to drive revenue growth, brand consistency, and storytelling efforts
• Collaborating with various units within Baylor Athletics and the University
• Managing budgets and reporting to the Senior Associate AD for Brand Engagement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in branding, creative services, and content development to effectively manage multiple teams and drive success across various platforms.

📋 Key Responsibilities

✅ Provide strategic oversight and serve as the main point of contact for creative requests to help serve sport programs and interdepartmental units

✅ Collaborate with All-Sport Creative staff to ensure brand consistency across all platforms and materials

✅ Guide social media strategy and content development (video, photo, and graphic design) to elevate storytelling efforts for @BaylorAthletics, @BaylorMBB, and @BaylorWBB team accounts

✅ Work with multimedia partner (Playfly Sports) to enhance revenue opportunities for digital content

✅ Work closely with Athletic Communications staff to help promote student-athletes, coaches, and sport programs

✅ Partner with Marketing and Fan Experience staff to deliver assets for fan engagement initiatives to drive attendance and promotional efforts

✅ Oversee partnership with WSC Sports and lead Baylor Athletics content strategy for the platform

✅ Oversee the Baylor Athletics YouTube channel and continue growing the platform in both engagement and subscriber rate

✅ Shoot and edit select events (video and photo) as needed throughout the year, including travel for championships

✅ Provide strategic oversight for BaylorVision, including gameday broadcast teams, to ensure high-quality video board shows and best-in-class game broadcasts

✅ Work with BaylorVision staff to foster positive relationships with current and future television partners and the Big 12 Conference staff to enhance Baylor’s brand within the industry

✅ Work closely with the Marketing and Fan Experience team to elevate in-game video board entertainment and help enhance revenue and the in-game experience at home Baylor Athletics events

✅ Oversee and perform regular maintenance on video servers to ensure the Branding and Creative Services team is set up for success and to maintain a strong archive database

✅ Serve as the liaison to the on-campus Film & Digital Media Department and as the General Manager of video students for best placement on Branding and Creative teams

✅ Work with BaylorVision staff to maintain a database for all technology purchases

✅ Provide strategic oversight for the Football Creative team, including guiding social media strategy and content development to elevate storytelling efforts for the @BUFootball team accounts

✅ Partner with Baylor Football support staff to ensure internal and external requests are delivered on time and of the highest quality

✅ Lead the Football Creative team in providing cutting-edge content to help promote student-athletes, coaches, and the sport program on digital platforms

✅ Partner with Marketing and Fan Experience and Football Creative team to develop departmental marketing campaigns that align with Athletics goals and strengthen the Baylor Football brand

✅ Oversee all video production, graphic design, and photography distributed on video boards and social media

✅ Travel and shoot video highlights for all road football games

✅ Oversee and assist in the execution of content posting on @BUFootball social media accounts on football gamedays

✅ Serve as a strategic partner with our Sport & Story team to enhance and grow the Baylor+ platform and subscribers

✅ Work with Sport & Story and Athletics Communications teams to elevate our storytelling efforts by producing long-form content that resonates with our constituents

✅ Work to educate coaching staffs and ensure comfortability in covering exclusive behind-the-scenes content

✅ Partner with the Sport & Story team to produce high-quality documentaries, podcasts, film rooms, live shows, and more

✅ Partner with the Sport & Story team to enhance marketing and promotional efforts on social media, e-mail, and in-venue at-home Baylor Athletics events

✅ Cultivate a strong team culture within area of oversight and consistent collaboration with other areas of Athletics and the University

✅ Contribute to talent acquisition and retention across areas of oversight

✅ Serve as a key External Affairs leadership team member, working closely and collaboratively with colleagues to ensure key information and opportunities are shared with staff working within areas of oversight

✅ Oversee the Branding and Creative Services operating budget

✅ Report regularly to the Senior Associate AD for Brand Engagement to align social media and in-venue content strategies with departmental goals

✅ Partner with University Marketing & Communications leadership to integrate Baylor Athletics into university-wide content and branding initiatives

✅ Other duties as assigned by the Senior Associate AD for Brand Engagement

✅ Perform all other duties as assigned to support Baylor’s mission

✅ Ability to comply with University policies

✅ Maintain regular and punctual attendance

ASSUMPTION: This role requires a diverse set of skills, including strategic planning, leadership, creative direction, and strong communication abilities to effectively manage multiple teams and drive success across various platforms and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree required, Master's degree preferred

Experience: Five years of relevant work experience required, seven years preferred, with one year of supervisory experience of a full-time staff member preferred

Required Skills:

• Proven experience in branding, creative services, and content development
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively with various units and stakeholders
• Strong strategic planning and problem-solving skills
• Familiarity with video production, graphic design, and photography
• Experience with social media strategy and content development
• Budget management and reporting skills

Preferred Skills:

• Experience in collegiate athletics or a related field
• Familiarity with the Big 12 Conference and its partners
• Proficiency in using various creative software tools and platforms
• Experience with content management systems and digital asset management

ASSUMPTION: Candidates with a strong background in branding, creative services, and content development, as well as proven leadership and management skills, will be well-suited for this role. Experience in collegiate athletics or a related field is preferred but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a role of this level and experience in the Waco, TX area)

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Generous Time Off
• Tuition Remission
• Retirement Contributions

Working Hours: Full-time position, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to cover events and meet deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Waco, TX area. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Collegiate Athletics

Company Size: Medium (approximately 4,000 employees)

Founded: 1845

Company Description:

• Baylor University is a private Christian university located in Waco, Texas
• Baylor Athletics is a member of the Big 12 Conference and competes in 19 varsity sports
• Baylor is committed to providing a supportive and inclusive environment for its students, faculty, and staff

Company Specialties:

• Intercollegiate Athletics
• Student Development
• Academic Excellence
• Spiritual Formation

Company Website: Baylor University

ASSUMPTION: Baylor University is a well-established institution with a strong commitment to its mission and values. Baylor Athletics is an integral part of the university, with a focus on providing a positive and engaging experience for its student-athletes, fans, and community.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the Senior Associate AD for Brand Engagement

Work Arrangement: On-site, full-time position with flexibility to work evenings and weekends as needed

Growth Opportunities:

• Potential for advancement within Baylor Athletics or the University
• Opportunities to gain experience in various aspects of collegiate athletics and branding
• Chance to work with and learn from experienced professionals in the field

ASSUMPTION: This role offers opportunities for professional growth and development within the field of collegiate athletics and branding. Candidates with a strong desire to learn and grow in their career will find this role to be an excellent fit.

🌍 Location & Work Environment

Office Type: On-campus, collegiate athletics department

Office Location(s): Baylor University, One Bear Place #9705, Waco, TX 76798

Geographic Context:

• Waco, Texas, is located in central Texas, approximately 90 miles south of Dallas and 100 miles north of Austin
• The city offers a mix of urban and rural environments, with a population of approximately 130,000 people
• Waco is known for its diverse cultural scene, including museums, art galleries, and historic sites

Work Schedule: Full-time position, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to cover events and meet deadlines

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on collaboration and teamwork. Candidates should be comfortable working in a collegiate athletics setting and be able to thrive in a high-pressure environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Senior Associate AD for Brand Engagement
• On-campus interview with a panel consisting of the Senior Associate AD for Brand Engagement, other Athletics department members, and potentially external stakeholders
• Final interview with the Director of Athletics

Key Assessment Areas:

• Candidates' strategic vision and leadership skills
• Candidates' experience in branding, creative services, and content development
• Candidates' ability to work collaboratively with various units and stakeholders
• Candidates' familiarity with collegiate athletics and the Big 12 Conference

Application Tips:

• Highlight relevant experience in branding, creative services, and content development
• Tailor resume and cover letter to emphasize skills and experiences that align with the required and preferred qualifications
• Prepare examples of past projects or campaigns that demonstrate strategic thinking, leadership, and creativity
• Be ready to discuss your vision for Baylor Athletics' branding and creative services in the interview

ATS Keywords: Branding, Creative Services, Content Development, Strategic Planning, Leadership, Collegiate Athletics, Big 12 Conference, Baylor University

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position through a thorough interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Social media platforms (Twitter, Facebook, Instagram, YouTube)
• Content management systems and digital asset management
• Video production and editing software
• Graphic design software
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be proficient in using various creative software tools and platforms, as well as social media platforms and content management systems. Familiarity with video production and editing software is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Christian mission and commitment to excellence
• Diversity and inclusion
• Integrity and honesty
• Collaboration and teamwork
• Accountability and stewardship

Work Style:

• Fast-paced and dynamic environment
• Focus on collaboration and teamwork
• Strong emphasis on strategic planning and execution
• Flexibility to work evenings and weekends as needed
• Commitment to Baylor University's mission and values

Self-Assessment Questions:

• How do your personal values align with Baylor University's mission and values?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on collaboration and teamwork?
• Do you have experience working in collegiate athletics or a related field, and how has that experience prepared you for this role?

ASSUMPTION: Candidates should be comfortable working in a collegiate athletics setting and be able to thrive in a high-pressure environment. A strong commitment to Baylor University's mission and values is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple teams and initiatives simultaneously
• Balancing the demands of various stakeholders, including Athletics department members, external partners, and the University
• Working in a fast-paced, high-pressure environment with tight deadlines
• Adapting to changes in the collegiate athletics landscape and industry trends

ASSUMPTION: The role of Associate Athletic Director for Branding and Creative Services presents unique challenges that require strong leadership, strategic planning, and adaptability. Candidates should be prepared to manage multiple teams and initiatives simultaneously and thrive in a fast-paced, high-pressure environment.

📈 Similar Roles Comparison

• This role is unique to Baylor Athletics and requires a strong understanding of collegiate athletics and branding
• Similar roles in other collegiate athletics departments may have different focuses or responsibilities
• Career paths in collegiate athletics can vary, with opportunities for advancement within the department or the University

ASSUMPTION: While this role shares similarities with other collegiate athletics branding and creative services positions, it is unique to Baylor Athletics and requires a strong understanding of collegiate athletics and branding. Candidates should be prepared to discuss their fit for the role and how their experience and skills align with the specific needs of Baylor Athletics.

📝 Sample Projects

• Developing and executing a comprehensive branding campaign for a collegiate athletics department
• Creating and implementing a social media strategy for a collegiate athletics team, including content development, scheduling, and analytics
• Producing and editing video content for a collegiate athletics team, including highlights, features, and promotional materials

ASSUMPTION: Candidates should be prepared to discuss their experience with branding, creative services, and content development, as well as their ability to manage multiple teams and initiatives simultaneously. Examples of past projects or campaigns that demonstrate strategic thinking, leadership, and creativity will be valuable in the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall structure of Baylor Athletics and the University?
• What are the key priorities for this role in the first 90 days?
• How does the Senior Associate AD for Brand Engagement support the Associate AD for Branding and Creative Services in this role?
• What opportunities are there for professional growth and development within Baylor Athletics and the University?
• How does Baylor Athletics approach collaboration and teamwork with other units and stakeholders within the University?

ASSUMPTION: Candidates should be prepared to ask thoughtful questions about the role, the department, and the University during the interview process. This demonstrates their interest in the position and their commitment to understanding the unique aspects of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in branding, creative services, and content development
• Prepare examples of past projects or campaigns that demonstrate your strategic thinking, leadership, and creativity
• Be ready to discuss your vision for Baylor Athletics' branding and creative services in the interview
• Follow up with the Senior Associate AD for Branding Engagement one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.